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How do you produce an industry-leading podcast in financial services? The Fintech Insider podcast by 11:FS gets over 22M and plays a key role in the fintech consultancy's brand building and company growth. It's also a great soft-selling tool. Thanks to the podcast: • People already know about 11:FS before a team member walks in the room • The marketing team can cross-promote various pieces of content and reach a larger audience • Potential hires who reach out already know about the company and are more likely to be a good fit We sat down with the amazing Laura Watkins to learn more about how the podcast came to be, what their operations look like now and how it's helped grow the company. Give it a read! [link in the comments below] (Every 2 months, in cooperation with The Fintech Marketing Hub CIC, we'll be doing a mini case study on how a financial services company does content. We've got some incredible guests lined up, so stay tuned for more! 🔔)

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