How do you produce an industry-leading podcast in financial services? The Fintech Insider podcast by 11:FS gets over 22M and plays a key role in the fintech consultancy's brand building and company growth. It's also a great soft-selling tool. Thanks to the podcast: • People already know about 11:FS before a team member walks in the room • The marketing team can cross-promote various pieces of content and reach a larger audience • Potential hires who reach out already know about the company and are more likely to be a good fit We sat down with the amazing Laura Watkins to learn more about how the podcast came to be, what their operations look like now and how it's helped grow the company. Give it a read! [link in the comments below] (Every 2 months, in cooperation with The Fintech Marketing Hub CIC, we'll be doing a mini case study on how a financial services company does content. We've got some incredible guests lined up, so stay tuned for more! 🔔)
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Founder & MD at Mint Studios | We help financial services and fintech companies acquire customers and position themselves as experts with content marketing | Content Marketing for Fintech & Financial Services
How do you produce an industry-leading podcast in financial services? The Fintech Insider podcast by 11:FS gets over 22M and plays a key role in the fintech consultancy's brand building and company growth. It's also a great soft-selling tool. Thanks to the podcast: • People already know about 11:FS before a team member walks in the room • The marketing team can cross-promote various pieces of content and reach a larger audience • Potential hires who reach out already know about the company and are more likely to be a good fit We sat down with the amazing Laura Watkins to learn more about how the podcast came to be, what their operations look like now and how it's helped grow the company. Give it a read! [link in the comments below] (Every 2 months, in cooperation with The Fintech Marketing Hub CIC, we'll be doing a mini case study on how a financial services company does content. We've got some incredible guests lined up, so stay tuned for more! 🔔)
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Jacob Beckley, our EVP of Product and Innovation, recently joined The Innovative Agency podcast to reveal our secrets of innovation, including how we cultivate a culture around it, hire for it, why it’s fruitful to promote a “fail fast” philosophy, the significance of finding core problems and the mind shift to disproving — rather than proving — an idea. We invite you to listen to the full podcast below. Thanks again to The Innovative Agency podcast and host Sharon Toerek for this great conversation! #marketinginnovation #innovativethinking #marketingtransformation #innovativeculture
The Innovative Agency: 231. Creating a Culture of Innovation in Your Agency, with Jacob Beckley on Apple Podcasts
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Consultant and keynote speaker on digital strategy, transformation and disruption. Founder TechMoat Consulting. Host of the Tech Strategy Podcast. Don't contact for SEO, digital marketing or podcast guests.
In this podcast, I discuss why economies of scale are still the default digital strategy. Listen to learn how scale can give digital businesses a competitive advantage and use it to their advantage. https://lnkd.in/dM4fdAPC #digitalstrategy
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I help consultants and coaches turn their expertise into new scalable revenue streams by creating, protecting and licensing intellectual property | Lawyer | Speaker | Podcaster
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Link to case study: https://www.mintcopywritingstudios.com/blog/11fs-content-case-study