Media Makers Meet - Mx3

Founded 165 years ago, The Irish Times holds the distinction of not only being Ireland’s leading newspaper but also the country’s newspaper of record. Ahead of Revenue Europe in Berlin on October 1st, David Murphy , Head of Digital Media Solutions at The Irish Times, explains why diversified revenue models are critical in the modern media landscape. https://lnkd.in/dnbRya5S

1st Berlin Revenue Conference on 01.10.2024! Learn about "The changing nature of subscription strategies: What now?" Get last Early Bird Tickets - €199.00 and join us in Berlin! Madeleine White, Editor-in-Chief of The Audiencers and Head of International at Poool, France --------- Madeleine is editor in chief of The Audiencers, the B2B media for digital publishing professionals covering everything digital reader revenue, and Head of International at Poool, the Membership & Subscription Suite. Having worked with publishers around the world, supporting them in their subscription, registration and retention strategies, Madeleine has gained a wide view of the industry and the operations needed to succeed. --------- Top Insights from: The New York Times / Axel Springer / Schibsted MEDIA / Formula.Monks / FT Strategies / Denník N / ATLAS / Poool / The Irish Times..... The upcoming European Revenue Conference in Berlin will feature a host of influential speakers and renowned media experts from top companies including: https://media-revenue.com/ Get your Early Bird - €199.00 now and join us in Berlin! https://lnkd.in/dBRPERg8 #MediaRevenue #revenue #lineup #mx3 #mediamakersmeet #MediaConference #DigitalMonetization #MediaInnovation #berlin  #mediatrends #revenueconference #medientrends #publishing #verlage  #fachmedien #fachpresse #content #lineupsystems #axelspringer #weltgruppe #RevenueGrowth #subscription Lineup Systems / Media Makers Meet - Mx3 / Tubular Labs / Chartbeat / Cobus Heyl / John Schlaefli / Andrea Cooper / FT Strategies / Jeremy Walters /  Simon Davenport / Carlotta Serantoni / Rolf Rohwer

As the digital landscape continues to evolve, so does the world of advertising technology. Discover how the latest AdTech innovations are reshaping engagement strategies and boosting revenue for publishers in our latest blog post, "The Future of AdTech: What Lies Ahead?" 🔍 Explore key topics including: - The rise of AI and machine learning in advertising - Strategies for optimizing ad delivery and increasing operational efficiency - Personalizing ad experiences to enhance engagement and performance - Future trends like user privacy, first-party data, and sustainability in AdTech. Check out the full article here: https://lnkd.in/dY96D-Vm Looking for more game-changing insights? Join us at our upcoming #Revenue Conferences in Berlin and Austin. Secure your spot now! 

The new "Study on AI in the Media Industry" by Bertelsmann shows that the introduction of generative AI models in the individual sectors is taking place at different points in the value chain, at different speeds, and is therefore at different stages of progress. This situation results in specific challenges and opportunities for each segment of the industry. Mx3 Converge is addressing these challenges and opportunities. Mx3 Converge London: 4 days / 4 stages / 100 participants: Hands-on demos. Multiple meetings. Even more conversations. Join us as we explore the media and tech stories, insights, and case studies that are shaping the industry both now and into the future. Taking place in London from November 4th to 7th, 2024, this immersive experience offers a dynamic blend of thought-provoking stage conversations, hands-on demos, and invaluable networking opportunities. Each day will dive deep into a specific theme, allowing you to customise your experience: - Monday, November 4th: Content - Tuesday, November 5th: Audience - Wednesday, November 6th: Monetisation - Thursday, November 7th: Artificial Intelligence Get last ALL ACCESS (Pre-Launch Offer) Tickets now: €399.00 + €79.80 VAT / Admission for all 4 days of summit: https://lnkd.in/dTaBzY9e #mx3 #mediamakersmeet #london #converge #media #ai #ki #verlage #fachmedien #fachpresse #publishing #content #commerce #mediatrends #medientrends #MediaConference #MediaSummit #Media2024 #MediaIndustry #MediaTech #MediaEvent #MediaInnovation #MediaLeadership #AIMediaConference #AIinMedia #FutureOfAI #AIInnovation #AITrends #DigitalMedia #TechConference Cobus Heyl / John Schlaefli / Jeremy Walters / Andrea Cooper / Joice Pilatti / Bertelsmann SE & Co. KGaA

Following the hugely successful #FIPPCongress in early June, the international media intelligence and business network Media Makers Meet - Mx3 has released a report taking an in-depth look at the event: https://lnkd.in/dG9uyfz3

Congratulations to one of our key event partners, InsurAds, and today's announcement of their strategic partnership with Mather Economics 💪. Full details below. #powerful #partnership #data #advertising

“Industry Partner of the Year” >> In advance of Revenue Europe, Berlin (Oct 1st), we caught up with Atlas Consultancy’s Abi Spooner on the importance of putting the customer first. A few key quotes: "Publishers were very focused on selling ‘products’, but if what’s being sold to customers doesn’t solve customer needs, it will struggle to deliver on business goals. "If you’re focused on your customer, you’ll find more opportunities – be that events, one shots, apps, data products, which will allow further diversification. "A diversified model is a more resilient one – but that needs to be driven through customer segmentation and targeting based on customer demand and needs, not just more stuff sold to everyone. "The value of research is being underestimated across the board. Publishers think they know their audiences – and in many cases they are close – but ultimately understanding the ‘Why’ behind customer engagement with products will help everyone, from editorial content to product decisions through to marketing messaging and price optimisation." Full interview: https://lnkd.in/dgXwNnBp Come and hear Abi speak at Revenue Europe, Berlin, Oct 1st: https://lnkd.in/dFZr6fkV Cobus Heyl John Schlaefli Carlotta Serantoni Dr. Bastian Schwithal Kerin O'Connor Joice Pilatti #PPAawards #Atlas #media #strategies #audiencefirst #revenue #diversification #customer #research #RevenueEurope #Berlin

Join Us at Three Stellar Events: Mx3 Converge, Revenue Europe & Revenue North America. Mark your calendars for the remainder of 2024! Revenue Europe in Berlin (Oct 1): Our next event kicks off with a deep dive into media monetization strategies. This immersive day will be limited to just one hundred media revenue leaders. More details >> https://lnkd.in/dFZr6fkV Revenue North America in Austin (Oct 9): Just eight days later we will once again focus on media monetization with a special emphasis on the U.S. & Canadian markets. Places are strictly limited. More details >> https://lnkd.in/gwPkg3wc Mx3 Converge in London (Nov 4-7): Our final event of the year will see media and tech leaders come together for immersive discussions, hands-on demos, and in-depth networking across four themes: content, audience, monetisation and artificial intelligence. You can attend all four days or select specific ones. Once again places are limited. More details >> https://lnkd.in/gvnDYUGN Come and join us! P.S. For commercial and partnership enquiries, please contact John Schlaefli #media #revenue #models #strategies #diversification #innovation #Berlin #Austin #London #2024

It’s Here! Download the FIPP Congress 2024 Report! We are delighted to release our Congress report which contains 40 pages of insights, quotes, and analysis that can assist you in driving your media business forward. Global B2C and B2B media brands featured include Dotdash Meredith, Axel Springer, Huasheng Media, Condé Nast, Vikatan Group, Burda Verlag, Mediagene Inc., Hearst, ¡HOLA! Spain, MIT Sloan Management Review, AGC Power Holdings, Prisma Media, Harvard Business Review, and many more. We’ve split the report into eight chapters covering Congress’ main themes: 🎇 Artificial Intelligence 🔎 Print 💰 Monetisation strategies 🤝 Inclusivity: DEI & Generations 📚 Storytelling, Audiences & Community 👦 Targeting Generations 🌳 Sustainability 💡 Worldwide entrepreneurship, innovation & transformation Download link: https://lnkd.in/gwe3JH7e P.S. If you missed Congress, come and join us for three exclusive events in October and November 2024: Revenue Europe in Berlin (Oct 1): Our next event kicks off with a deep dive into media monetization strategies. More details: https://lnkd.in/dFZr6fkV Revenue North America in Austin (Oct 9): Just eight days later we will once again focus on media monetization with a special emphasis on the U.S. & Canadian markets. More details: https://lnkd.in/gwPkg3wc Mx3 Converge in London (Nov 4-7): Our final event of the year will see media and tech leaders come together for immersive discussions, hands-on demos, and in-depth networking across four themes: content, audience, monetisation and artificial intelligence. Attend all four days or select specific ones: https://lnkd.in/gvnDYUGN Cobus Heyl John Schlaefli Carlotta Serantoni Joice Pilatti Alastair Lewis Sylkia J. Cartagena Yulia Petrossian Boyle Dr. Bastian Schwithal Andrea Cooper Peter Houston Abi Spooner James Hewes #FIPPCongress24 #Report #AI #Monetisation #Revenue #Strategies #Innovation #DEI #Storytelling #Entrepreneurship #NextGen

Tickets are selling fast! 1st Berlin Revenue Conference on 01.10.2024! If you would like to learn more about "Audience First: Building the direct-to-consumer revenue model", get your Early Bird - €199.00 now and join us in Berlin! Bård Skaar Viken, Project Director, Schibsted Media --------- Bård Skaar Viken is a Project Director within the Product & Consumer division at Schibsted Media. He has held several senior management positions related to subscriptions in Schibsted for the last ten years, working mainly on digital subscription growth. His current role includes responsibility for driving ecosystem and bundle initiatives across Schibsted Media. Prior to his current role, Viken held positions such as Chief Commercial Officer at Aftenposten and VP Consumer Business, with responsibility for Schibsted’s subscription-based newspapers in Norway. --------- Top Insights from: The New York Times / Axel Springer / Schibsted MEDIA / Formula.Monks / FT Strategies / Denník N / ATLAS / Poool / The Irish Times..... The upcoming European Revenue Conference in Berlin will feature a host of influential speakers and renowned media experts from top companies including https://media-revenue.com/ Get last early Bird Tickets now: https://lnkd.in/dBRPERg8 #MediaRevenue #revenue #lineup #mx3 #mediamakersmeet #MediaConference #DigitalMonetization #MediaInnovation #berlin  #mediatrends #revenueconference #medientrends #publishing #verlage  #fachmedien #fachpresse #content #lineupsystems #schibsted #schibstedmedia #RevenueGrowth Lineup Systems / Media Makers Meet - Mx3 / Tubular Labs / Chartbeat / Cobus Heyl / John Schlaefli / Andrea Cooper / Dries Hendrickx / Jeremy Walters / Simon Davenport / Rolf Rohwer