Our new 2024 SportScope data reveals 73% of adults globally are interested in the Summer Olympics – more than are interested in the English Premier League, the UEFA Champion’s League or the NBA – but marketers should beware big engagement differences between markets. Our SportScope survey provides in-depth, quality and affordable insight into the sports market landscape across 20 key markets worldwide. Find out more: https://lnkd.in/eJt8kNJz #sport #sportdata
About us
Kantar Media is a global leader in media research. This includes audience measurement - reporting all viewing on all platforms, consumer profiling and targeting with TGI, and in-depth advertising intelligence. Our versatility, scale, technology and expertise enable our teams to understand the changing media landscape and drive growth for our clients.
- Website
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https://www.kantarmedia.com/
External link for Kantar Media
- Industry
- Marketing Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- Advertising Monitoring & Evaluation, Audience Measurement, Consumer & Audience Targeting, and Insight Solutions
Locations
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Primary
222 Gray's Inn Road
London, WC1X 8HB, GB
Employees at Kantar Media
Updates
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Kantar Media reposted this
Kantar Media has been appointed by OSN to deliver a new audience measurement service ingesting data collected from OSN subscribers' set top boxes using return path data technology.
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Did you know that Euros followers are 44% more likely to be interested in politics and 46% more likely to be interested in finance and the economy? As we are entering the last phase of the Euros with the second semi-final taking place today, knowing who the Euro fans are, their other interests and how to interact with them is crucial to maximise ad impact among them. Deborah Kirner tells us more about the profile of Euro football fans in this article: https://lnkd.in/ezT8bs63 #Euro2024 | #AudiencesUnlocked
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For the third consecutive year, Kantar Media hosted ISBA, the body representing advertisers in the UK, for a briefing in Cannes to share an update on Origin as several milestones have been achieved in the past twelve months. Frances Sheardown, Kantar Media's Product & Partnerships Director shares the briefing’s main takeaways in this article: https://lnkd.in/eyEsqpKm #ORIGIN | #ISBA | #CannesLions | #Cannes2024 | #AudiencesUnlocked
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Kantar Media reposted this
Here are the latest happenings from the world of Media, Streaming and Digital Entertainment 📰 This is the OTTRED Weekly Wrap-Up presented by Peter Dennehy 🎥 From industry breakthroughs, new hires and emerging trends, we've got you covered 🙌 Stay informed and ahead of the curve by tuning in to our insightful video series. Watch now to catch all the highlights and key updates such as: 1. OSN selects Kantar Media to implement audience measurement service 📺 2. White Peaks Solutions launches KWIKmotion AI keywords for video customers 📹 3. Global Arabic TV Bouquet extends deal with ARABSAT, Globecast and ASBU 🙏 4. Deltatre appoints Wajdi Maalouf as VP Media Sales for MENA region 🙌 5. Sportian expands its partnership with Pushologies for immsersive fan experience on sports apps 🎾 - contact Windsor Roberts for more information 👍 To stay up to date with the weekly Media, Streaming and Digital Entertainment news globally, follow RedHolt and OTTRED. Don't miss out on staying in the loop 👀 To join the OTTRED community, please download the app here: https://ottred.glideapp.io 📲 I want to hear from you. Comment down below with some of your insights on the news Peter Dennehy has shared or whether you would like us to feature a particular news article of your choice next week ⏭
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Kantar Media reposted this
⚽The media and marketing sectors are poised to capitalise on high viewer engagement during Euro 2024 in Germany - but what does Kantar Media data tell us about how to maximise ad impact among football fans? Precise audience profiling and people-centric measurement can significantly enhance media planning, as explains Deborah Kirner in this opinion piece. Read the article on: https://lnkd.in/ezT8bs63 #Euro2024 | #AudiencesUnlocked
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⚽The media and marketing sectors are poised to capitalise on high viewer engagement during Euro 2024 in Germany - but what does Kantar Media data tell us about how to maximise ad impact among football fans? Precise audience profiling and people-centric measurement can significantly enhance media planning, as explains Deborah Kirner in this opinion piece. Read the article on: https://lnkd.in/ezT8bs63 #Euro2024 | #AudiencesUnlocked
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Kantar Media has been appointed by OSN to unlock audience insights in the Middle East by delivering a new audience measurement service ingesting data collected from their subscribers’ set top boxes. Keld Lunda Nielsen, Business Development Director and TechEdge CEO at Kantar Media commented on the announcement. Read the full release on: https://lnkd.in/epVZrksJ #OSN | #MiddleEast | #AudiencesUnlocked
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OSN appoints Kantar Media to unlock audience insights in the Middle East . Kantar Media has been appointed by OSN, the Middle East and North Africa (MENA) region’s leading TV entertainment company, to deliver a new audience measurement service ingesting data collected from their subscribers’ set top boxes using return path data technology. Read the full press release on: https://lnkd.in/epVZrksJ #OSN | #AudiencesUnlocked
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Kantar Media reposted this
Fantástica nueva edición del World Audiences Summit 2024 Un lujo compartir este espacio con grandes oradores, colegas y amigos de toda la región y el mundo! Kantar IBOPE Media Kantar Media
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