Kantar Media’s Post

Our new 2024 SportScope data reveals 73% of adults globally are interested in the Summer Olympics – more than are interested in the English Premier League, the UEFA Champion’s League or the NBA – but marketers should beware big engagement differences between markets. Our SportScope survey provides in-depth, quality and affordable insight into the sports market landscape across 20 key markets worldwide. Find out more: https://lnkd.in/eJt8kNJz #sport #sportdata

Did you know that Euros followers are 44% more likely to be interested in politics and 46% more likely to be interested in finance and the economy? As we are entering the last phase of the Euros with the second semi-final taking place today, knowing who the Euro fans are, their other interests and how to interact with them is crucial to maximise ad impact among them. Deborah Kirner tells us more about the profile of Euro football fans in this article: https://lnkd.in/ezT8bs63 #Euro2024 | #AudiencesUnlocked

For the third consecutive year, Kantar Media hosted ISBA, the body representing advertisers in the UK, for a briefing in Cannes to share an update on Origin as several milestones have been achieved in the past twelve months. Frances Sheardown, Kantar Media's Product & Partnerships Director shares the briefing’s main takeaways in this article: https://lnkd.in/eyEsqpKm #ORIGIN | #ISBA | #CannesLions | #Cannes2024 | #AudiencesUnlocked

⚽The media and marketing sectors are poised to capitalise on high viewer engagement during Euro 2024 in Germany - but what does Kantar Media data tell us about how to maximise ad impact among football fans? Precise audience profiling and people-centric measurement can significantly enhance media planning, as explains Deborah Kirner in this opinion piece. Read the article on: https://lnkd.in/ezT8bs63 #Euro2024 | #AudiencesUnlocked

Kantar Media has been appointed by OSN to unlock audience insights in the Middle East by delivering a new audience measurement service ingesting data collected from their subscribers’ set top boxes. Keld Lunda Nielsen, Business Development Director and TechEdge CEO at Kantar Media commented on the announcement. Read the full release on:  https://lnkd.in/epVZrksJ #OSN | #MiddleEast | #AudiencesUnlocked

OSN appoints Kantar Media to unlock audience insights in the Middle East . Kantar Media has been appointed by OSN, the Middle East and North Africa (MENA) region’s leading TV entertainment company, to deliver a new audience measurement service ingesting data collected from their subscribers’ set top boxes using return path data technology. Read the full press release on: https://lnkd.in/epVZrksJ #OSN | #AudiencesUnlocked