OSN appoints Kantar Media to unlock audience insights in the Middle East . Kantar Media has been appointed by OSN, the Middle East and North Africa (MENA) region’s leading TV entertainment company, to deliver a new audience measurement service ingesting data collected from their subscribers’ set top boxes using return path data technology. Read the full press release on: https://lnkd.in/epVZrksJ #OSN | #AudiencesUnlocked
Kantar Media’s Post
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The new Television Audience Measurement platform will provide accurate data, enabling television channels to make data-driven investments tailored to the advertising industry’s needs. This approach is expected to enhance returns on media production investments and aligns with the Federal Ministry of Information and National Orientation’s broader agenda to modernize Nigeria’s media landscape. Read more on https://lnkd.in/dvjCsAtZ #marketing #advertising #data #insight #media #datameasurement #investment #industrygrowth
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A big congrats to the BBC World Service Audiences Team for winning an award for its 'Global Audience Measurement' project at the Quirks Marketing Research and Insight Excellence Awards. Also, well done to all the other winners and finalists. What is the Global Audience Measure (GAM)? It is an annual update of how many people are consuming the BBC weekly for ALL services in ALL countries across ALL platforms (TV, Radio, website and social media). In 2023 it included reach data from 247 countries/ territories, over 200,000 respondents and over 1.6 billion data points! It plays a crucial role demonstrating ROl. However, it is far more than a performance tool. It has played an important role in shaping strategy and has been designed to track market and behavioural trends, so that the data can not only help answer the questions of today but also of tomorrow. #bbcnews #bbcworldservice #impact #insight #QuirksAwards #marketresearch
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Nielsen presents... Discover the data and insights you need to navigate a shifting media landscape: new media habits, surprising audience insights and engagement opportunities across the next year of programming. #streaming #streamingmedia #internet
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With just a week to go, I am already excited to be getting on the stage at the ‘Nextv series Europe’ conference (https://lnkd.in/esWFk-9b) with other esteemed colleagues from the industry. As a panel, we would be deliberating on how the measurements has evolved with the rise of OTT and non-linear consumption & Multi-screen and multi-platform audience measurement amongst other topics. pure X media Dataxis #conferences #audiencemeasurement #crossmedia
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Understanding television viewership numbers can seem daunting, but in this episode of The Professor’s Perspective, we make it easy. Watch Cox Media’s Professor answer five key questions about local TV audience measurement: https://lnkd.in/gkWjgaJX #LifeatCox
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Understanding television viewership numbers can seem daunting, but in this episode of The Professor’s Perspective, we make it easy. Watch Cox Media’s Professor answer five key questions about local TV audience measurement: https://lnkd.in/eJfAe7qJ #LifeatCox
The Professor's Perspective Episode 7: Local TV Audience Measurement - Cox Media
coxmedia.com
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Understanding television viewership numbers can seem daunting, but in this episode of The Professor’s Perspective, we make it easy. Watch Cox Media’s Professor answer five key questions about local TV audience measurement: https://lnkd.in/gaheEMEM #LifeatCox #faveshowsoncoxcable
The Professor's Perspective Episode 7: Local TV Audience Measurement - Cox Media
coxmedia.com
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In a significant move aimed at reinforcing data transparency and credibility within the media industry, Zee Media Corporation Limited (ZMCL) has announced its decision to re-register for the Television Audience Measurement System with the Broadcast Audience Research Council (BARC)... Read More At:- https://lnkd.in/dBVSC4Hm Zee Media Corporation Limited BARC India #Television #MediaIndustry #news #media #newsupdate #newsfeed #newsflash #newsmedia #trendingnews #latestnews #dailynews #todaynews #breakingnews #englishnews #dailynewsupdate
Zee Media to reengage with BARC India for data
https://www.indianbroadcastingworld.com
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Understanding television viewership numbers can seem daunting, but in this episode of The Professor’s Perspective, we make it easy. Watch Cox Media’s Professor answer five key questions about local TV audience measurement: https://lnkd.in/gEu_JtNW #LifeatCox
The Professor's Perspective Episode 7: Local TV Audience Measurement - Cox Media
coxmedia.com
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Understanding television viewership numbers can seem daunting, but in this episode of The Professor’s Perspective, we make it easy. Watch Cox Media’s Professor answer five key questions about local TV audience measurement: https://lnkd.in/gMifUii4 #LifeatCox
The Professor's Perspective Episode 7: Local TV Audience Measurement - Cox Media
coxmedia.com
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