𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗗𝗮𝘆𝘀 𝟮𝟬𝟮𝟰 💡A fragmentation des moments de consommation, nouveau processus de choix des consommateurs ! RDV avec Véronique BRACONNIER JERMANN dans l'émission "𝗹𝗮 𝗻𝗼𝘁𝗼𝗿𝗶𝗲́𝘁𝗲́ 𝗻𝗲 𝘀𝘂𝗳𝗳𝗶𝘁 𝗽𝗹𝘂𝘀" 𝗲𝗻 𝗿𝗲𝗽𝗹𝗮𝘆 pour comprendre ce nouveau contexte et comment augmenter sa considération grâce aux Category Entry Points 𝗩𝗶𝗱𝗲𝗼 𝗲𝘁 𝗣𝗗𝗙 𝗱𝗶𝘀𝗽𝗼𝗻𝗶𝗯𝗹𝗲𝘀 𝗶𝗰𝗶 ⏯️ https://lnkd.in/gYuavHbN #TheFullView
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
Get directions
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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Exciting News Alert 🚨 NielsenIQ collaborates with SPAR International to offer Spaceman services globally NIQ Spaceman’s innovative software empowers our partners to harness the power of data-driven insights and make informed decisions about their space allocations, layout, and product placement. This collaboration underscores our commitment to our partners in providing cutting edge solutions that drive their success. Learn more ⬇️
Consumers from across 48 countries will benefit from this! We're thrilled about this new strategic collaboration with SPAR International. SPAR is scaling our space management solutions to all 13,984 of its stores across 48 countries. This means optimized shelf space and streamlined operations backed by data-driven insights! Integrating planogram data with replenishment and other business systems makes day-to-day operations smoother. It boosts efficiency for SPAR's independent retailers and wholesalers. These insights mean products are strategically placed for easy discovery, leading to a more convenient and satisfying shopping experience for consumers. Read more about this exciting development here ⬇️ https://lnkd.in/dsVMMHXu #retailinsights #spacemanagement #retailtech
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NIQ Malaysia has won the Silver Award for Best HR Digital Transformation Strategy at the Employee Experience Awards 2024 🏆 Our new MEET & GREET platform played a crucial role in this achievement. Led by our CHRO Shaun Zitting, MEET & GREET has transformed our HR function, empowering HRBPs as strategic partners, and delivering a standout employee experience. A big thank you to everyone who helped make this happen! 🎉 #LifeAtNIQ
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Our environmental footprint starts with our people... Internally, we're cultivating a diverse and inclusive environment, acknowledging the significance of making a positive impact on our planet. Through leadership-backed employee resource groups, impactful partnerships with non-profits, and various initiatives to attract talent from diverse backgrounds, we're committed to fostering an environment where everyone feels valued for who they are and what they have to say. For these initiatives, we’ve been recognized by the global community as being a top employer for equality, inclusivity, and diversity. Read more about our journey here: https://lnkd.in/eFnbqet3 #SustainabilityJourney #ESG #TheFullView
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We are thrilled to collaborate with Walmart Connect and witness firsthand how they have leveraged our Neuro-research! It's inspiring to see our clients achieve remarkable results by linking data & creativity together. #Innovation #ClientSuccess
Maximize impact and minimize guesswork with ‘ART of the Cart,’ your playbook to build standout creatives. Download the guide here. 🛒 https://lnkd.in/dGNSY_zC
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𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗗𝗮𝘆𝘀 𝟮𝟬𝟮𝟰 💡Quel est le point commun entre K-wave, musculation et gaming ? Réponse avec @david.lecomte dans l'émission "𝗦𝗶𝗴𝗻𝗮𝘂𝘅 𝗳𝗮𝗶𝗯𝗹𝗲𝘀 𝗲𝘁 𝗳𝗼𝗿𝘁𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗲𝗹𝘀" 𝗲𝗻 𝗿𝗲𝗽𝗹𝗮𝘆, entre insights consommateurs et tendances de vente PGC FLS 𝗩𝗶𝗱𝗲𝗼 𝗲𝘁 𝗣𝗗𝗙 𝗱𝗶𝘀𝗽𝗼𝗻𝗶𝗯𝗹𝗲𝘀 𝗶𝗰𝗶 ⏯️ https://lnkd.in/gkTGGk9p #TheFullView #consumertrends
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Creating an inclusive culture starts with the courage to #LearntoUnlearn. We must embrace new perspectives and dismantle old biases to pave the way for a more equitable and welcoming workplace. Hear from our COO & PRIDE Executive Sponsor, Tracey Massey, as she shares her perspective on our PRIDE theme, #LearntoUnlearn, focused on breaking down stereotypes and challenging the misconceptions that surround the LGBTQ+ community
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#ICYMI Amazon just announced the largest online shopping event of the summer, Prime Day, is officially happening on July 16th & 17th this year. Consumers continue to flock to the e-commerce giant for their favorite deals on both everyday items and big-ticket purchases. To prepare for this big event, our e-commerce experts will host a session called "The Prime Directive" to share our latest insights around Prime Day and ecommerce shopping. Register today: https://lnkd.in/ex77qDPN #PrimeDay #Ecommerce
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🔊Our latest NIQ Beauty Buzz blog article is out now! In this episode, we reveal winning tips to help beauty brands succeed on TikTok Shop. 💄✨ Whether TikTok Shop is already in your market, arriving shortly, or maybe you are considering the platform as a launch tactic into a new market… You won’t want to miss this. 🌟📈 👉 https://lnkd.in/eWW-jYip
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Consumers don't always act rationally... They instead rely on heuristics (like possession and popularity). In our latest report, Connecting Mind & Matter, we highlight how understanding these mental shortcuts can predict behavior and open up new growth opportunities Check out the full report here! 👉https://lnkd.in/e-NuFVc9 #MindAndMatter #NIQFullView #ConsumerBehavior