Growth Agency

How to grow on social media: ✅ Some tips and tricks for growing on social media based around some fundamental pillars to growing your social media accounts. Comment below with any tips you think could help other digital marketers! 🗨️🤳 #SocialMedia #SocialMediaGrowth #Socialmediacontent

#MondayMotivation Starting off this fresh week with the reminder from 'Atomic Habits' to commit and be the best you can be! We wish you a lovely week ahead 😁

Google Launches Merchant API Beta with New Features 🚀 Google has unveiled the Merchant API Beta, a revamped version of the Content API for Shopping, packed with new features and an enhanced architecture. Key Features 🌟 Modular Design: Isolated sub-API updates for seamless integration. New Sub-APIs: Including Data Sources, Notifications, Products, Inventory, and more. Improved Alignment: Matches Google's API improvement proposals for better efficiency. Importance 💡 This update aims to significantly boost how advertisers manage and showcase their products on Google's shopping platforms. With ecommerce being a major revenue driver on Google, these enhancements could lead to better performance and ease of use for advertisers. What's New 🆕 Push Notifications: For real-time updates on account and product data changes. Unified Resources: Combines Product & ProductStatuses for streamlined management. Enhanced Inventory Management: Improved capabilities for handling stock. New Reporting Features: Includes non-product performance data for comprehensive insights. Current Limitations ⚠️ The Merchant API Beta doesn't yet have full feature parity with the Content API. However, Google plans to address this in upcoming updates. Next Steps 📋 Google is inviting developers to test the beta version and provide feedback for future improvements. Access the Merchant API Developer Website. Review the Quickstart Guide and Compatibility Guides. Explore New Client Libraries and Samples. #GoogleAds #GoogleAdsUpdate

You're used to having PPC and SEO work together, but what about social and SEO? These two channels are natural partners and can boost your audience knowledge and search performance in 5️⃣key ways: https://ow.ly/M9at50SuqxY #SEO #SocialMedia

Google Unveils New Display & Video 360 Features Key Updates 📊 Report Files Download List: A new page in instant reporting for Display & Video 360 and Campaign Manager 360. Enables customers to view status and access downloaded reports. 🔒 User ID Redaction: Affects Data Transfer files for users in Florida, Texas, Oregon, and Montana. Driven by new privacy legislation, similar to California’s CCPA in 2020. 📈 First Position Targeting for YouTube Instant Reserve: Available for in-stream and shorts campaigns. Aims to boost brand awareness and engagement. 📊 Expanded Third-Party Measurement: Audience Project now supports on-by-default enablement for third-party reach measurement. Importance Advertisers will likely be excited to try out first-position targeting on YouTube for better visibility and increased traffic. However, they should be cautious about how data analysis might be impacted by ID redactions due to new privacy laws. Changes made for privacy reasons haven't always been well-received. Timeline These features are expected to roll out over the next few weeks. The Big Picture These updates highlight Google’s ongoing efforts to improve its advertising platforms, address privacy concerns, and expand measurement capabilities. #GoogleAds #PPCUpdate #DigitalMarketing

SEO is about more than ranking positions alone, but in a sea of data, which other metrics are truly useful? If you're going beyond rankings, bounce rate, engagement and audience quality all matter: https://ow.ly/5Tim50Suqca #SEO #SearchMarketing #Google

With 58.4% of the world using social media, harness the unparalleled power of social media marketing to reach and engage a global audience like never before. 🌍📱 #SocialMediaMarketing #GlobalReach #DigitalMarketing #ConnectWorldwide

Make your landing pages more successful with these 6️⃣ helpful hints! Whether you want to grow your subscriptions or make more sales, these tips will help you eke out even better performance: https://ow.ly/PYVV50SupKm #CRO #marketingtips #webcopy

Google says Merchant Centre will now include data from Search web results and other sources. This expanded conversion tracking should give you more comprehensive performance insights. Here's what we know: https://ow.ly/cm7Q50StZs8 #Shopping #PPC #GoogleAds

Do you know your keyword types? In Google Ads, there are several types of keywords that advertisers can use to target their ads more effectively. Each keyword type allows for different levels of control over how closely the keyword needs to match a user's search query for the ad to be triggered. Here are the different keyword types: For more fun and informative conytent like this follow Growth Agency #growthAgency #GoogleAds #Keywords