Growth Agency

Feeling like you're spinning all the plates but not seeing the results you envisioned? Running Google Ads can be tricky for any business owner. Get in touch and book your free PPC audit with us—we'll identify areas for improvement and provide practical tips, no strings attached. 📈 #GrowthAgency #GoogleAds #PPC

Good morning! We hope you are all ready to have another amazing week ahead. Heres your motivational quote to start it right. ☀️ The best way to use your time is to take positive action rather than overthinking how to spend it. #MondayMotivation

Pinterest is making it easier for users to share their inspiration with others with a new board sharing option to share boards to other social media - and it's worth taking notice of if you're an eCommerce brand: https://ow.ly/pRKy50SCv8P #Pinterest #SocialMedia #Growth

Uses of a Learning Phase in PPC Advertising 📚🔍 Here are the key uses and benefits of this phase: 1. Data Collection and Analysis 📊 Collects data on ad performance, user behavior, and key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Understanding Audience Behavior: Helps identify how different audience segments respond to the ads, providing insights into preferences and engagement patterns. 2. Pattern Identification and Trend Analysis 🔍 Identifying Trends: Detects emerging trends in user interactions, helping to understand what elements of the campaign are working and what needs adjustment. Spotting Anomalies: Identifies any unusual patterns or outliers that may indicate issues or opportunities for optimisation. 3. Algorithm Adjustment and Optimization 🛠️ Refining Targeting: Fine-tunes audience targeting based on the collected data, ensuring ads are shown to the most relevant and responsive users. Optimising Bids and Budgets: Adjusts bids and budget allocations to maximize return on investment (ROI) based on early performance metrics. Improving Ad Copy and Creatives: Tests different versions of ad copy and creatives to determine the most effective combinations. 4. Enhancing Campaign Efficiency ⚙️ Reducing Waste: Identifies underperforming keywords, ad placements, or audience segments, allowing for their exclusion to reduce wasted spend. Increasing Relevance: Ensures that ads are highly relevant to the target audience, improving the quality score and lowering costs. 5. Building a Strong Foundation for Long-Term Success 🚀 Informed Decision-Making: Provides a solid data foundation for making informed decisions about campaign strategies and adjustments. Setting Baselines: Establishes performance baselines that can be used to measure future improvements and the overall success of the campaign. 6. Adapting to Market Changes 🌐 Responsive Adjustments: Enables quick responses to changes in market conditions, competitor actions, or shifts in consumer behavior.

Perception Vs. Reality: PPC advertising is not all what it seems to be as there are always constant tweaks and monitoring we providee to fine tune aand tailor make a strategy that works for our clients. Under the veil of how seamless PPC can look there is a lot of work behind each stage of our process, here is a very rough idea of what some of these responsibilities include, as a PPC Agency that pride ourselves on going the extra mile ther ein an added sensibility for the level of work we put out. #ExpectationVsReality #PPCAds #GoogleAds

Google’s AI Push Reshapes Ad Landscape Amid Privacy Concerns 🌐🔍 Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns. Google’s AI-Driven Advertising Innovations Google’s Q2 earnings call revealed substantial investments in AI to enhance advertising products, opening new opportunities for marketers. Over 30 new AI-driven ad features and products were introduced in Q2, focusing on streamlining workflows and enhancing creative asset production. Retail and YouTube Growth Retail Focus: New AI tools in Merchant Center help retailers generate campaign-ready assets, with features like virtual try-on driving 60% more high-quality views. YouTube Growth: Connected TV (CTV) views on YouTube have increased by 130% in the last three years, ranking as the second most-watched platform after Disney in overall TV viewership. Evolution of Search AI Overviews in Search show positive trends, with increased usage and user satisfaction. Google plans to test search and shopping ads within AI Overviews. Privacy Concerns and Google's Approach 🔐 Google is navigating privacy concerns while pushing AI-driven ad innovations. The company emphasizes that AI in advertising is still in its early days, with many more developments to come. Google stated, “We now believe user choice is the best path forward” for third-party cookies, indicating a shift in its privacy approach. #GoogleAds #PPC #GoogleAI

The greater your understanding of your customer, the more impactful your content and advertising campaigns will be. We've got five ways you can get to know your prospects better: https://lnkd.in/eE6a57Nj #CRO #MarketingTips

Google Reverses Plan to Eliminate Third-Party Cookies in Chrome 🍪🔄 Google Announcement Google has decided not to phase out third-party cookies in Chrome. opting for a new approach that gives users more control over their browsing privacy. This shift in strategy is a relief to many in the advertising industry. Key Points 🔍 New User Experience: Chrome will introduce a new feature allowing users to make informed choices about their web browsing privacy. Privacy Sandbox: Development of Privacy Sandbox APIs will continue, offering alternatives to third-party cookies. Regulatory Discussions: Google is engaging with regulators, including the UK's CMA and ICO, to discuss this change. Importance: Industry Impact: This decision alleviates concerns for advertisers who were preparing for a cookieless future. Balancing Act: Google aims to balance privacy concerns with the needs of the ad industry and its own business model. Privacy Sandbox Test Results 📊 Advertiser Spend Recovery: 89% recovery in Google Display Ads. Conversion Recovery: 97% recovery of conversions per dollar in Google Display Ads. Remarketing Spend Recovery: 55% recovery in Google Ads. Big Picture 🌏 Long Journey: This decision comes after more than four years of planning and multiple delays in Google's efforts to phase out third-party cookies. Next Steps: Google has not provided a specific timeline for the new approach, likely to avoid repeating past delays. This change highlights Google's effort to maintain a balance between enhancing user privacy and supporting an ad-supported internet. #GoogleChrome #cookies #GoogleAds

Creating eye-catching visuals can be easier said than done. This interesting guide to colour theory provides a great starting to elevate your creative assets for more eyeballs and greater reach: https://ow.ly/zZf850SCnys #ColourTheory #GraphicDesignTips

Vulnerability as a Strength in Business 💼 Vulnerability in business, often seen as a weakness, is increasingly recognised as a powerful strength. Here’s how it can be a significant asset: Authentic Leadership 👥 Builds Trust: Leaders admitting mistakes foster trust and encourage openness. Enhances Credibility: Acknowledging limitations and seeking help shows integrity and relatability. Improved Team Dynamics 👫 Encourages Collaboration: Openness about vulnerabilities creates a safe space for idea-sharing. Strengthens Relationships: Sharing challenges builds empathy and team cohesion. Fostering Innovation 💡 Promotes Creativity: A culture accepting vulnerability encourages risk-taking and innovation. Facilitates Learning: Admitting uncertainties fosters a learning culture and continuous improvement. Enhanced Customer Relations 📞 Builds Trust: Transparency with customers enhances loyalty. Improves Feedback: Inviting feedback shows customers their opinions are valued. Personal Growth and Resilience 🌱 Develops Emotional Intelligence: Embracing vulnerability improves relationship management. Increases Resilience: Facing vulnerabilities leads to personal and professional growth. Practical Steps to Embrace Vulnerability 📈 Lead by Example: Leaders share their own experiences and mistakes. Create Safe Spaces: Encourage environments where employees feel safe to express themselves. Encourage Open Communication: Promote openness and transparency. Celebrate Failures: Shift the narrative to celebrate learning from failures. Vulnerability is not a weakness but a strength that fosters leadership, enhances team dynamics, drives innovation, strengthens customer relations, and promotes growth. Embracing vulnerability leads to a more open, trusting, and successful business culture. #Business #GrowthAgency