Growth Agency’s Post

Google's Privacy Sandbox promises a future of targeted advertising without compromising user privacy. But is it a revolutionary step forward, or a veiled attempt to maintain control over ad tracking? Here's what to consider: 👉 Increased User Privacy: The Sandbox limits third-party cookie tracking, potentially giving users more control over their data. 👉 Uncertain Impact on Advertisers: Advertisers may struggle to reach target audiences as effectively without traditional tracking methods. 👉 Google's Control: Some experts worry the Sandbox gives Google too much power over the future of ad tech. What do you think? Is the Privacy Sandbox a step in the right direction, or a wolf in sheep's clothing? Let us know in the comments! #privacysandbox #privacymatters #adtargeting #advertising #marketing

"Google starts closing cookie jar for advertisers": Digital ad agencies contacted for this article wanted to know how Google ads would work when third party cookies disappeared. They believe that Google does not really know the answer." Btw In the trial with Renault, Silver Bullet Data Services's 4D AI solution, for advertisers, was pitted against a contextual advertising solution offered by Google (DV360). 4D AI outperformed the competitor across all metrics achieving 133% increase in clickthrough rates & 51% increase in page views. If Google don't know the answer Silver Bullet do. https://lnkd.in/egqZrBxJ Silverbullet 4D Contextual Targeting & Insights Ian James #SBDS

In the wake of Cookie's going away, the IAB Task Force just released their first report around Google's privacy sandbox... I think this sum's it up pretty well. "According to the task force’s first report, which was released on Tuesday, the majority of use cases – including lookalike modeling, competitive separation on the page, audience creation, video advertising, frequency capping and most forms of ad reporting – are “explicitly not supported or have been degraded to the point of being untenable.” In short, does the Privacy Sandbox work? In the Tech Lab’s view: No." This makes me even more excited about UID2 and other interoperable authenticated identifiers. This will provide more opportunities for publishers to make ads more relevant across the open internet, more opportunity for advertisers to deliver more precision and better measurement, all while improving consumer privacy.

Major Changes Coming to Online Advertising! 💥 Google will shake up ad tracking, prioritizing privacy over targeting. This means eliminating third-party cookies 🍪 from Chrome by year-end, starting with a limited test this week. While some advertisers have concerns, Google aims to maintain value while boosting privacy. Similar shifts by Firefox and Safari signal an industry-wide move. Many see potential improvements despite the disruption. Google's Anthony Chavez expressed confidence in a smooth transition. Learn more: https://lnkd.in/grsC4TpE How are you preparing marketing strategies without third-party cookies? What opportunities or challenges do you foresee? Share your perspectives below! 👇 #DigitalMarketing #PrivacyFirst #OnlineAds #GoogleNews

Why is contextual advertising the ultimate go-to for brands, advertisers, & publishers? 🤔 As the industry shifts towards a cookie-free world, it's essential to ensure that your advertising approach aligns with the latest regulations by adopting privacy-conscious strategies & personalized experiences that respect users' preferences. Discover the three keys that make contextual advertising the leading choice for the cookieless era, below. ⬇️ #CookielessFuture #Privacy #ContextualAdvertising

As ad execs gear up to delve into the intricacies of the next phase of the Google Privacy Sandbox experiment, it's all hands on deck to navigate the evolving landscape of online advertising. At VeraViews, we're particularly intrigued by the insights emerging from this pivotal phase. The focus on tracking outcomes within the Protected Audiences API, the Topics API, and the Attribution Reporting API underscores the industry's commitment to adaptability and innovation in the face of change. How will these alternatives be set to shape the future of advertising for both publishers and advertisers? We're soon to find out. The implications for ad prices, demand fluctuations, and campaign effectiveness are significant considerations as we chart the course ahead. https://lnkd.in/d8QCiE5U What are your thoughts on the latest developments in Google’s Privacy Sandbox? #DigitalAdvertising #PrivacySandbox #Innovation

#ICYMI - Google again delays the elimination of third-party cookies - a crucial component to any ad targeting campaign. We stay committed to understanding the current and future landscape of the digital marketing world to deliver the BEST results for you! #google #cookies #googleads #marketing #digitalmarketing #news https://lnkd.in/gB4EDu8X

🍪 Cookies are back! Sort of? After 4 years of pushing cookie deprecation back, it seems maybe cookies aren't leaving. This is great news for advertisers struggling with attribution, ad costs, and privacy. In fact, according to Google's testing, advertisers can expect remarketing spend to recover by ~55% in Google Ads and 49% in Display & Video 360. What about the rest? Should we be celebrating 55%? Don't we want more? Yes. And that's where Customers.ai comes in. Let us get you to 98%. https://lnkd.in/eRJtg2Ah

📈 Google's efforts to adapt alongside digital advertising, particularly concerning privacy and data, have sparked conversations across the industry. As Google promotes initiatives like PAIR, it's crucial to consider the implications for brands of all sizes. 🚀 From our president, Mark Zamuner: "It’s great to see PAIR moving to an open-sourced, broader access technology. Up until now, it’s largely been a Google initiative for Google channels only, which comes with its own set of constraints for brands. But, the reality is that the mega brands who have extensive first-party data will still have a major advantage and there will continue to be a major disparity between the 'haves' and 'have-nots.'" 🔍 "The majority of mid-tier brands lack the infrastructure to integrate technologies like PAIR or will need to shift their resourcing to keep pace," Zamuner added. Read the full article from Marketing Dive, here: https://lnkd.in/gYsuqVD2 

Breaking news from Google Google has begun discontinuing the use of third-party cookies in Chrome, in an effort to enhance user privacy. Starting January 4th, 1% of Browsers have begun to be affected by a rolling phase-out that will conclude by the end of 2024. This shift means advertisers must adapt to the new marketing landscape by adopting alternative tracking methods. Napkyn is developing solutions for advertisers who utilize personalized ad targeting, and put them in a position to manage this shift with ease. #cookies #google #3rdparty #targetedmarketing #napkyn https://lnkd.in/eT3D-DWc