Genius Sports

🏈 Ten years on from its first game in London, the Jacksonville Jaguars remains at the heart of the National Football League (NFL)'s UK & Ireland growth. Later this month, Matthew Ryter will be joined by Jennifer G. and Maria Gigante to uncover the Jags' digital engagement strategy in international markets and how the team is maximizing its UK & Ireland marketing rights. Our latest webinar will cover: 🔗 How to build and engage a fanbase in overseas markets 🛒 How the Jags segments fans and delivers tailored marketing campaigns 📍 How the Jags delivers localized sponsor activations in the UK & Ireland 🚀 How NFL engagement is changing – and where the Jags’ international expansion goes next

🚨 Next Wednesday, Matthew Ryter will be joined by Mario Diez and Manny Puentes to discuss how advertisers can leverage contextual sports data to drive a new era of real-time sports marketing. Whether it's integrating Patrick Mahomes' passing yards into live ad creative, or pacing media buying to ensure that ads are delivered after the next Copa America goal, live sports data is enabling exciting new possibilities. The session will also cover topics including keyword and topic optimisation for sports-related content, and the role of emerging channels like connected TV when targeting sports audiences. Register now: https://bit.ly/3XmufWj #sportsmarketing #digitalmarketing

🎤 This afternoon, Manny Puentes took to the mic with Simon Watson at MAD//FEST, explaining how brands can engage sports fans in the digital age via channels like streaming, and the role of first-party data in powering contextual live sports marketing campaigns.

🏆 The good news continued last week when we won Acquisition and Retention Partner of the Year and Freeplay Gaming Supplier of the Year at the 2024 EGR Global North America Awards. FanDuel and DraftKings Inc. are among the brands who continue to trust our sector-specific programmatic trading desk and dynamic data-driven creative services to target sports and gaming audiences, while our free-to-play solutions are proving increasingly popular for operators looking to drive cost-effective acquisition and increased retention. Congrats to all of this year's winners and all of the team involved.

🤝 The bond between a sports team and its fans is unrivalled. 💫 A fan's favourite team is part of their identity and no third-party can replicate the same passion, emotion and loyalty. As our Global Commercial Lead, Fan Engagement - Judd Goldstein explains, this provides teams with a unique advantage. 👇 #fanengagement #sportsfans

📆 In two weeks, Matthew Ryter will be joined by Mario Diez and Manny Puentes for a live webinar + Q&A, examining how advertisers can elevate their media buying and ad creative when targeting sports audiences by leveraging contextual sports data - ranging from kick-off times all the way to player passing yards. 📈 77% of sports fans today multitask while watching sports, consuming content like live stats and social media updates. How can brands optimize creative to captivate sports audiences? How can brands leverage live sports data on emerging advertising channels such as connected TV? How should advertisers approach second-level keyword and topic optimization?

❌ Nearly two-thirds of sports organisations with a major social fan base don't have a loyalty programme according to Havas - and yet the unique draw of sports fandom gives leagues and teams an unmatched commercial advantage. 🎮 Ed Versen outlines why gamification is a powerful strategy to drive fan retention on your O&O properties for the full season, including personalised game features and loyalty schemes. Learn more about our fan engagement solutions: https://bit.ly/3xrIf6u

Sport has been a hot topic at Cannes this week, with Stagwell's Sport Beach dubbed “the place to be" in the South of France according to Page Six. In conversation with Ipsos, our VP of Sales, Matthew Ryter, discusses the popularity of live sport and how brands can create meaningful connections through personalised experiences for every generation of fan. #canneslions #sportsadvertising

🆕 With sports fans spending 59% more time viewing content than average viewers according to Nielsen, sports audiences present a simply unmatched opportunity for advertisers. But in an increasingly competitive market, how can brands leverage contextual sports data to drive engagement? Next month, Matthew Ryter will be joined by Mario Diez and Manny Puentes to discuss: 🏅 The value of applying sporting context to digital targeting and creative 📈 How to optimize sports audience targeting using contextual sports data 📺 How sports data helps maximize digital marketing via channels like CTV 🎯 Tactics for sports-focused second-level keyword and topic optimization Register here: https://bit.ly/3XmufWj #sportsadvertising

🏖️ A brilliant week at Cannes Lions International Festival of Creativity continues today at Stagwell’s Sports Beach.   For advertisers, the power of sports fandom presents an unmatched opportunity to drive engagement - and our team have this week been showcasing how our fan activation platform brings together first-party audience data, sports-based programmatic trading, dynamic data-driven ad creative and sports gamification to drive powerful results. Discover why winning campaigns are 𝗕𝘂𝗶𝗹𝘁 𝗼𝗻 𝗚𝗲𝗻𝗶𝘂𝘀.