Genius Sports’ Post

The 2024 Paris Olympics is not just a spectacle of sports, but a grand stage for brands to connect with a global audience. In PMG’s latest POV, we take a closer look at the main challenges and opportunities shaping the advertising landscape: 👀 Viewing Trends: NBCUniversal has adapted to a streaming-first media offering with new interactive features, multi-view functionality, and a storytelling approach across all platforms 💰 Media Costs: Increased media costs due to the rise in interest and viewership, especially in women's sports, have caused many high-impact media spaces to sell out fast 💬 Strategic Messaging Considerations: Expect real-time conversations, an influx of influencer marketing, and programmatic advertising for the first time ever How can brands break through the clutter? Discover more insights and recommendations from our experts: https://bit.ly/3R2mZL1

🚀 Transform Your Sports Section and Boost Engagement! 🚀 Are you looking to enhance your sports section and engage your audience like never before? We’ve got you covered! With our integrated Sports TV Guides, you can: 📺 Add Relevant Content: Enrich your sports section with a comprehensive TV guide for live sports events. ⚽ Engage Your Audience: Offer additional content around sports to keep your readers hooked. 💼 Leverage Advertiser Demand: Tap into the strong demand from iGaming advertisers for this product. 📣 Promote Your Content: Market your own sports content using our integrated solutions. 📈 Expand Your Reach: Grow your customer base by effectively promoting your own streamed games. Let us help you turn your sports section into a dynamic, revenue-generating powerhouse! 🌟 #SportsMedia #ContentMarketing #AudienceEngagement #RevenueGrowth #SportsContent #MediaSolutions #RoninSport

📘 Dive into the transformative world of sports media with our illuminating whitepaper, "Sports Media Data Revolution: 5 Key Trends to Boost Engagement." Uncover the fascinating ways in which #SportsData is reshaping media, from engaging the Gen Z audience with second screens to leveraging AI for content gamification. Whether you're a media professional or a sports enthusiast, this whitepaper offers essential insights into: 🔹 5 key trends in sports media. 🔹 Strategies to reach new audiences and foster fan loyalty. 🔹 AI-driven gamification and entertainment solutions. 🔹 New revenue streams through advanced advertising and sponsorship models. Don't miss out on this opportunity to stay ahead in the dynamic world of #SportsMedia. Download your free copy today at #STATSCORE and embark on a journey to harness the power of data for creating unparalleled fan experiences. Stay informed, play smarter. Your free copy ➡ https://lnkd.in/dmF2gMRA

📘 Dive into the transformative world of sports media with our illuminating whitepaper, "Sports Media Data Revolution: 5 Key Trends to Boost Engagement." Uncover the fascinating ways in which #SportsData is reshaping media, from engaging the Gen Z audience with second screens to leveraging AI for content gamification. Whether you're a media professional or a sports enthusiast, this whitepaper offers essential insights into: 🔹 5 key trends in sports media. 🔹 Strategies to reach new audiences and foster fan loyalty. 🔹 AI-driven gamification and entertainment solutions. 🔹 New revenue streams through advanced advertising and sponsorship models. Don't miss out on this opportunity to stay ahead in the dynamic world of #SportsMedia. Download your free copy today at #STATSCORE and embark on a journey to harness the power of data for creating unparalleled fan experiences. Stay informed, play smarter. Your free copy ➡ https://lnkd.in/dS8C72HD

Break creative barriers and ensure consistency while reaching your target audiences. From multimedia versatility to real-time trend adaptation, drive your social media gaming for your business to the next level. Learn more here: https://lnkd.in/grXAK_rJ #AutonomousRetailTechnology #SocialMediaAI

With millions tuning into major sporting events on TV, sports remain an effective way for brands to reach audiences. But are advertisers limiting their reach by reserving their budgets for specific seasons and games?   Discover year-round audience opportunities in The Sports Replay: A Campaign Analysis of Sports Advertising. Download the infographic: https://lnkd.in/gxSJ9Tr6 @Effectv #Effectv #TheSportsReplay #amacolorado #ama #marketing #marketingtips #digitalmarketingtips #digitalmarketing #marketingstrategy #marketingideas #creativemarketing

🎉🔥 Back with more Streaming greatness! 🔥 After publishing the 🔝TOP 5 Female Streamers in June🔝, it's time to showcase the ⭐️TOP 5 Twitch Male Streamers in June 2023⭐️ from the Spanish-speaking community! 📸 💻 These talented gaming streamers 👑 are setting the spanish speaking Twitch 👾 on fire Let's go, Let's GROW!📈🏆 #influencer #influencermarketing #marketing #TwitchSuperstars #GamingHeroes #SpanishStreamers #Top5 🚀🔥🎮

Ever wondered how to keep fans engaged beyond the game day? 🧐 Our latest guide dives into the world of gamification and how it's transforming fan experiences in sports. From login streaks, digital collectibles to sponsored activations, we explore how Unyfy's platform empowers sports brands to create dynamic digital communities that entertain and engage fans. 🎮🏀🏈 Discover how teams like Borussia Dortmund and DHB are boosting user activity and transforming audience into communities. Check out the full guide🚀 #gamification #fanengagement #sportsmarketing https://lnkd.in/ggwSvrxz

The biggest digital challenges for sports media companies and leagues In this blog post, we’ll delve into some of the most significant digital challenges confronting the sports media industry and sports leagues today. From the fight against content piracy to the quest for engaging a modern audience, these challenges are as diverse as they are complex. 👉 https://lnkd.in/ekAMrxRg #fantasysports #fanengagement #fanarena

🚀 Get Ready for the Summer of Sports on TikTok! 🏅⚽ I am excited to share key insights on leveraging TikTok for the 2024 Paris #OlympicGames and the #Eurocup, based on the last studio the platform launched. Here are the top 5 takeaways: 1. Fan Connection: 85% of TikTok users plan to watch the Summer Games. A great opportunity to engage with a passionate audience. 🤝 2. CommunityToks: Tap into niche communities like #SportsTok and #BeautyTok for targeted content. 🎯 3. Real-Time Conversations: The main discussions and reactions happen on TikTok, not just TV. 📱 4. Desired Content: Users crave highlights, behind-the-scenes moments, interviews, and exclusive content. 🎥 5. Category Crossovers: The Games blend with fashion, food, tech, and more. Be creative and reach a broader audience. 🌟 Let’s make our campaigns shine this summer on TikTok! 🌐✨ #DigitalMarketing #TikTokStrategy #SummerGames2024 #ContentMarketing #CommunityToks