Genius Sports’ Post

To target sports audiences at scale without third-party cookies, advertisers need first-party data in order to run contextual, personalised digital campaigns tailored to each fan's unique sports, engagement and digital consumption preferences, according to Manny Puentes. Coming soon on 𝗧𝗵𝗲 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, Manny talks to Megan Cain about the future of cookie-less sports advertising and how new sports-based identity data signals hold the key to effective, privacy-conscious fan targeting. 🔔 Subscribe now: https://bit.ly/3HZVLzG #thirdpartycookies #fanengagement

Our world and all things in it are in a constant state of change. As a business owner navigating these changes is a never ending task. When it comes to driving consumers to your business, it’s important to consistently be asking the right questions so that you don’t ever get behind the changes. Who is my audience? Where is my audience? How do I reach them? What is the messsge that will reasonate with them? What is the strategy to consistently and persistently attack the market? #xp2win #a4brandambassador a4 Advertising

Need more positive reasons to add OTT/CTV to your advertising strategy? 👉 Connecting with viewers through a wide array of content and harnessing the power of increased targeting opportunities to reach your intended audience are just a couple. Let's scale your business to new heights. 📈 #scalewitha4 Source: Samba TV’s latest State of Viewership Report

Little milestone update: I participated on my first panel! Yesterday, I shared insights on CTV and ACR data for GOTV and Persuasion campaigns at the American Association of Political Consultants 2024 conference! Special thank you to Keith E. Norman for moderating an incredible discussion. In case you missed it, here’s a few highlights: ✨ Take an audience-first approach, digging deeper into how and where the target audiences are consuming digital media to ensure the campaign aligns with their viewing habits. ✨ CTV provides a great opportunity for digital and linear strategists to collaborate and ensure each hard-earned dollar is stretched efficiently. ✨ Utilize a media mix that combines granular programmatic targeting with CTV for broader reach. ✨ ACR is a great way to target an audience: find folks who tuned into a televised event, exclude folks who have already seen the linear spots, or target folks who have seen an opponent’s ad. ✨ FAST channels will continue to explode over the next few years. It’s a low barrier of entry for viewers who are moving away from high cost streaming options. Viewers are no longer brand loyalists but want specific content. Advertisers need to be aware that just because there are more options it doesn’t equate to more viewership. The space continues to be fragmented and data is siloed.

March Madness Selection Sunday is near! 🏀 Fans devoured over 3 million hours of YouTube videos during the first four rounds in the past year. Target these superfans with laser precision using YouTube contextual targeting. Reach viewers actively searching for college basketball content and capitalize on the "Caitlin Clark effect." ➡️ Our Digital Media Analyst, Karla Alcántara Boneta, shares the 3 targeting mistakes that can cripple your March Madness campaigns. ➡️ Swipe to discover these mistakes and ensure your campaigns win big! #youtubeads #advertising #contextualtargeting #youtubetargeting #marchmadness  #caitlinclark

The rise of Connected TV (#CTV), the #cookieless future of Online Display, the targeting prowess of Online Video, and the aging Linear TV (#LTV) audience make stark the differences between advertising options. How advertisers, agencies and media partners plan, execute, and measure campaigns will be incredibly important. This Upwave White Paper examines each mediums' strengths and weaknesses and, as our research shows, their different impacts on key marketing #KPIs. Download now: https://lnkd.in/ee2-jgMc

"Targeting is key to driving lift in the brand funnel metrics of Aided Awareness, Consideration and Purchase Intent, with Online Video, Online Display, and CTV clearly outperforming Linear TV" Learn which advertising channels actually work to drive different brand metrics (and WHY) in this great new data-rich white paper.

TikTok knows this, so the platform lets you tailor who sees your ads by excluding certain audiences and directly targeting others. Read the full article: 7 Steps to Get More Revenue from a Successful TikTok Advertising ▸ https://lttr.ai/ALfIc #audience #LatestTrendingHashtags #TiktokAds #EmployEffectiveStrategies #Advertising

📍 Unlock the power of audiences with NeoGeoPush! NeoGeoPush Audiences, offers GEO-TARGETING of several areas linked to your persona to extract Mobile ad IDs [MAIDS] detected in the area from 2019 to today. 🌐 📲 Use this audience to retarget this clientele on various social media channels! 📍 🔄 Ready to refine your advertising strategy? Choose NeoGeoPush! #NeoGeoPush #Audiences #Geotargeting

TripleLift Audiences nets 26% higher CPMs on average for publishers versus when no first-party data offering is used! And here’s some more good news: I'm officially trained to teach you all about TripleLift Audiences. Let's work together to create a new digital ecosystem that is built on better targeting. Check out our resources page —> https://lnkd.in/gdaHm5cW Or DM me so we can get started!