In his latest op-ed, David Dembowski, SVP of Global Sales at Operative, explores how live sports streaming is transforming brand advertising. Discover the blend of traditional broadcast strategies and digital innovation, and gain insights into the future landscape of sports broadcasting. 🏀🏈⚾ Read the full story: https://bit.ly/4cI945H #LiveSports #StreamingRevolution #BrandAdvertising #DigitalInnovation #SportsBroadcasting #FutureOfMedia #DaveDembowski #Operative
AdMonsters
Advertising Services
New York, NY 8,176 followers
Online content, free newsletters, and events for professionals in advertising operations and digital media
About us
AdMonsters is the global community of ad operations and technology leaders. Founded in 1999, we maintain our editorial focus on ad operations and ad tech, including trends, strategy and tactics. Our online home is AdMonsters.com, the go-to resource for deep, technical coverage on trends and current topics. AdMonsters produces a variety of paid and free community events every year, such as our renowned Publisher Forums, Ops conference, Meetups, Webinars, and Tech Forums. We provides a unique forum for peers in the field to communicate, collaborate, and identify best practices. Topics include ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards.
- Website
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http://admonsters.com
External link for AdMonsters
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1999
- Specialties
- advertising operations, advertising technology, ad ops, live media, events, online media, advertising, conferences, digital advertising, and digital media
Locations
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Primary
40 Wall St.
New York, NY 10005, US
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Employees at AdMonsters
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John R. Osborn
Co-Founder/Chief Marketing Officer at Turnstil, Ad-tech Industry Writer and Consultant
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Lynne d Johnson
Content Director, AdMonsters | Co-Founder, Tech and Soul Podcast | Adjunct, SUNY Empire State College
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Therran Oliphant
Advertising Data & Technology Executive
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Jared Collett
Sr. Director, Ad Operations at Major League Fishing & Honorary Host of Beeler.Tech Industry Happy Hour
Updates
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Here's what's happening in our latest Wrapper newsletter 📰: 🎯 Noyb has filed a GDPR complaint with Italy's data protection authority, urging enforcement of data minimization and accuracy principles, and considering a fine on Xandr. 🎯Major advertisers like Target, DoorDash, Bayer, and Procter & Gamble have significantly reduced their spending on TikTok from March to April. 🎯The report suggests that the FTC might increase scrutiny of these deceptive practices, though it has already been heavily critical of them. 🔗 Read the full newsletter for detailed insights https://bit.ly/3SbHK7S
Microsoft’s Ad Tech Firm, Xandr, Faces GDPR Fines; TikTok Ad Slump; FTC Uncovers A New Wave of Dark Patterns - AdMonsters
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Immerse yourself in a dynamic exchange of ideas, exclusive workshops, and invaluable collaborations with industry-leading ad ops professionals at Publisher Forum Boston. Don't miss this unparalleled opportunity to elevate your expertise and network with the best! Register today! https://lnkd.in/epdcwwr8
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Meet 'Konfety Fraud'—the latest mobile malvertising operation shaking up the ad tech world. 🍬 HUMAN’s Satori Threat Intelligence Team has uncovered this massive fraud targeting DSPs and ad networks, with programmatic bids peaking at a staggering 10 billion requests per day. 😱 Curious about the tactics behind Konfety and how to safeguard your ad spend? Read the full article where Lindsay Kaye, VP of Threat Intelligence at HUMAN, dives deep into this emerging threat. ⬇️ https://bit.ly/3WkRLC1 #adfraud
HUMAN's Satori Team Uncovers Konfety Fraud Operation With New Malvertising Tactics - AdMonsters
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The Cookieless Future Is Looming! 🚫 🍪 We recently sat down with Teads’ Natalie Bastian and Simon Klein at Cannes to discuss how the impending end of third-party cookies is shaping the future of digital publishing . Despite the urgency, only 32% of publishers are actively preparing for this seismic shift, according to a Teads survey of 555 publishers across 58 countries. "One minute cookieless is here, the next it’s delayed, then it's happening again," Klein noted. "Teads, however, has been cookieless by default since 2018, helping publishers adapt." Curious about how this impacts you? Read the full article on AdMonsters for more insights. 🔗 Read more on AdMonsters: https://bit.ly/3zITw35
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🚨 Automatic Redirects Flood Video Ad Space 🚨 In the coming months, expect a surge in automatic and malicious redirects affecting video ads. This issue is more significant than it seems, impacting publishers, SSPs, and video platforms. 🔍 GeoEdge discovered that malicious actors inject redirects through VAST tags, sending users to harmful websites regardless of ad engagement. 📈 Currently, we're witnessing rapid growth in these attacks, and it's only the beginning. Automatic redirects in video ads are expected to rise dramatically over the next year. Curious to know more? Get all the details in our latest article ⬇️ Discover how to protect your video tech stack 👉https://bit.ly/3S46TkU Yuval Shiboli
Automatic Redirects Flood Video Ad Space (and it’s Just Getting Started) - AdMonsters
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The wild west of AI isn't just a Hollywood problem. From Scarlett Johansson’s AI voice clone to Drake's AI-generated Tupac and FKA Twigs’ Senate testimony, these high-profile cases highlight crucial implications for digital media and ad tech. How do these celebrity AI dramas inform our approach to regulation and innovation? Explore the full analysis and join the conversation on the future of AI in our industry. #AdTech #AdvertisingOps #AI #Innovation #Regulation Read more: https://bit.ly/3VlPCo3
Stakes Are High: The Wild West of AI in Digital Media and Celebrity Culture - AdMonsters
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🚨 Major Judicial Shift Alert! 🚨 The Supreme Court's conservative majority is at it again, and this time they've overturned the 1984 Chevron Deference precedent. What does this mean? Power has shifted from executive agencies to the judiciary, shaking up how federal regulations operate. 🌪️ For the advertising industry, some see this as both a challenge and an opportunity. Expect a wave of fervent challenges against government agency regulations affecting businesses. The advertising world is gearing up for some serious regulatory battles ahead. How will advertisers and publishers respond? 🤔 https://bit.ly/4bErkvG #SupremeCourt #ChevronDeference #FederalRegulations
SCOTUS Overturned the Chevron Deference Precedent…What Does It Mean for Advertising? - AdMonsters
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🔍 Explore cutting-edge ad ops insights and solutions with peers who understand your challenges. Meet our new speakers and join focused discussions led by digital advertising leaders at Publisher Forum Boston! Dive deep into critical trends and challenges in your field, learning success strategies from fellow publishers. Gain actionable insights to achieve your goals! Register today! https://lnkd.in/e_eNSim7
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Apple's new AdAttributionKit (AAK) is set to revolutionize mobile ad attribution. Key takeaways: - Multi-store support - Enhanced re-engagement capabilities - Improved privacy measures - Seamless integration with SKAdNetwork Curious how this impacts your app monetization strategy? Check out our in-depth analysis https://bit.ly/4cB0u90 #MobileMarketing #AdTech #AppDevelopment
What Is AdAttributionKit (AAK): Apple's Next-Gen Tool for Smarter, Privacy-Focused Ad Attribution? - AdMonsters
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