Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week. https://lnkd.in/eMVxzANp
ExchangeWire
Advertising Services
London, London 8,879 followers
The business of media, marketing & commerce
About us
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related news globally, and in particular across EMEA and APAC.
- Website
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http://www.exchangewire.com
External link for ExchangeWire
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Advertising Technology, Marketing Technology, and Programmatic Advertising
Locations
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Primary
85 Hatton Garden
4th Floor
London, London EC1N 8JR, GB
Employees at ExchangeWire
Updates
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ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated and effective audience monetisation solutions to boost revenue as third-party cookies go away. https://lnkd.in/eQp8akAW
ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities
https://www.exchangewire.com
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The Wires Award for 'Best Use of Digital Out-of-Home Technology' celebrates the pinnacle of innovation and creativity in leveraging technology for impactful DOOH advertising. Do you think you've demonstrated how the power of technology can transform outdoor advertising? The deadline for entries is July 19th, 2024. Submit your entry now: https://lnkd.in/deCJ2nf #DOOH #AdvertisingInnovation #DigitalMarketing
THE WIRES AWARDS 2024
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The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures? https://lnkd.in/eh4uCrXx
IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade
https://www.exchangewire.com
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Presenting our NEW Best Use of Immersive Technology award at The Wires! This category celebrates the most innovative and creative applications of immersive technology, from the metaverse to AR and VR, in digital campaigns. The deadline for entries is July 19th, 2024. Submit your entry now: https://lnkd.in/deCJ2nf #Innovation #ImmersiveTechnology #AR #VR
THE WIRES AWARDS 2024
exchangewire.secure-platform.com
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On last week's MadTech Podcast episode, Lindsay Rowntree was joined by Rachel Smith and Andrey Liulko, Chief Sales Officer at EPOM to discuss the latest news in the worlds of media, advertising, and tech. They explored the dominance of digital ad spend, Apple approving Epic Games’ marketplace app, and the pursuit of programmatic ad dollars at this years’ Olympic Games. https://lnkd.in/eR5qx5Yr #AdSpend #AppStores #DigitalMarketing #Podcast
Epom’s Andrey Liulko on the Dominance of Digital Ad Spend, Epic Games’ Marketplace App and Ad Dollars Directed at the Olympics
https://www.exchangewire.com
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Azerion is pleased to announce the appointment of Mark Taylor as its new Head of CTV. Taylor will head up the development of Azerion’s CTV offering in the UK, taking it to market as both a standalone and full-service offering. https://lnkd.in/g45xVFt2
Azerion Appoints Mark Taylor as New Head of CTV in the UK
https://www.exchangewire.com
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✈ The Mars Agency's Katrina Smart takes a look at how travel media networks could be the next evolution of retail. https://lnkd.in/gTMbfbhM
The Retail Media Boom is Only the Beginning
https://www.exchangewire.com