Coldr

Coldr x Bounty Rum 🤝 We are super excited to add Lucian favourite Bounty Rum to our client roster 🇱🇨 We’ll be bringing the Spirit of Carnival to vibey activations, content and influencer engagement. Watch this space 👀

We are super excited to welcome AllBright to team Coldr 🥳 The Mayfair Members Club is the world’s largest collective of women in business and is on a mission to support every woman at every stage of their professional development. We’ll be providing strategic counsel, PR, and content creation for an exciting new campaign. Something tells us this will be our new central London hotspot when we’re not in our office - if you see us come and say hi 👋 #BreakTheIce

Amidst the buzz and questions surrounding AI and how we use it to support our clients, Senior Consultant, Antonia Fagbohun attended a PRmoment AI in PR masterclass. Here are some standout insights from the "AI Impact on Storytellers" session by Emily McDaid: 🧊 "Technical skills may be eclipsed, but soft skills remain our strength” 🧊 “AI-generated political propaganda is as persuasive as human content” 🧊“Human decision-making relies 95% on intuition, emphasising our creativity, empathy, and emotional intelligence” And a few top tips: 🧊 Learn by Doing: Spend 10 hours with AI Be Human: Highlight what makes us unique—our humanity 🧊 Words Matter: Focus on persuasion, authenticity, and context 🧊 Know What Your Concerns Are: AI is confounding. It impacts us on a global, community, and personal levels 🧊Know What Your AI Is Doing: Get familiar with AI in PR 🧊Find Your New Normal: Embrace AI as part of our daily lives At Coldr, we’re interested in inclusive, diverse and equitable AI, we know AI could bridge gaps or widen them! We’d love to keep the conversation going on the potential of #inclusiveAI, let us know your thoughts in the comments 👇

We are looking for a strong Senior Associate (SAE) to join us on our mission to help brands break the ice with the audiences they want to engage. If you: 🧊 Are curious about the world we live in 🧊 Energised by purposeful campaigns, disrupting the status quo and social impact AND 🧊 Excited about delivering creative collaborations, generating news and social buzz for culture-led brands 🧊Are a critical thinker who pays close attention to the details, is good at problem-solving and get satisfaction from getting projects done to a high standard and on time, get in touch You’ll work across our spirits, financial services, travel and social justice clients. Email us with your CV at breaktheice@coldr.london for a full job spec #BreakTheIce

6 soundbites from this years’ Cannes Lions International Festival of Creativity that have inspired us to continue to disrupt the industry and create work that matters: 🧊 “Start Your Own Industry” - Cindy Gallop 🧊 If it’s broke, fix it - Patagonia 🧊 “Who’s not in the room?” Sinéad Burke 🧊 “Where would we be without the people who lift us up, keep us together, who are generous, introduce us to people and give us a try?” Michelle Bell, Roc Nation 🧊 “Its important not to compare yourself to other people, you are not them.” Queen Latifah 🧊 “Anchoring yourself in curiosity is key to working through feedback and pushing through challenges.” Keri Salter-Shahidi, 7th Sun Productions #BreakTheIce #CannesLions2024

The blocks2bags x Coldr x Word on the Curb Block Brunch | Cannes Lions International Festival of Creativity Edition was 🔥

Our Senior Consultant and inclusive comms lead Antonia Fagbohun has joined the new PRCA Equity and Inclusion Advisory Board (EIAB) 🎉 The EIAB will focus on inspiration, aspiration, advocacy and thought leadership to drive inclusion in the industry with Antonia leading on the age and gender workstreams. You can read more in PRWeek UK here: https://lnkd.in/ecPmJ_XH

We’re bringing you the Cannes Lions International Festival of Creativity closing event you don’t want to miss 🍾 blocks2bags x Coldr x Word on the Curb presents: Block Brunch Taking place on Friday 21st June at 10.30am on WPP beach, we’re hosting a vibey brunch with your favourite tastemakers and brand pioneers. From life drawing on the beach to expert-led panel chats set to summer beats by Silvastone, DJ Qdex and more, we’ve got you covered! Come join us, Indvstry Club One Twelve Agency PLANTMADE Art by Nadia Lamaani BlackCreateConnect New Motion and friends on the French Riviera.. Register here: www.blockbrunch.com #CollaborateDontCompete #CannesLions2024

“We’ve all seen amazing campaigns and thought ‘That’s great, but why now?’ I love that the cultural context question is now compulsory – for too long we haven’t celebrated the nuances and why a campaign matters. The addition of this question ensures brands define the ‘so-what factor’ and articulate why a campaign is relevant at any moment in time.” Our CEO Kamiqua Lake (nèe Pearce) is heading out to Cannes Lions International Festival of Creativity next week and shared a few thoughts with PRWeek UK on the new look Lions and what she’s looking forward to most. You can read more here: https://lnkd.in/eP8PHbme

We’ve been working with our client The Phoenix Way to launch a new £2.2 million funding round dedicated to nonprofit organisations working with Black and racially minoritised youth at risk of violence. This round of the Children and Youth grant offers individual grants ranging from £50,000 to £75,000. Eligible non-profit groups, organisations or charities must meet the following criteria: 🧊Be led by representatives of Black and racially minoritised communities and work within Black and racially minoritised communities 🧊Work with participants and communities that are primarily 18 or under and are at high risk of becoming involved in violence 🧊Have annual operating budgets of up to £150,000 per year 🧊Be located and work in England and/or Wales Apply here: https://lnkd.in/e3-CbeSe You can read more here: https://lnkd.in/ew5w-nYi #BetterOnPurpose #SocialImpact