The summer of #sport #leisure and #sustainability continues, with some great #brand activations and news 🏃♀️☀ 📰💡👇 👟 Foot Locker has announced a series of consumer-focused #AR activations and programmes in Paris to honour the #Olympics, boasting 10 immersive experiences across nine stores in the city: https://lnkd.in/geqxW92T 🥗 TikTok is becoming a source of #diet and #health advice for Gen Z - a survey from Zing Coach™ a personal trainer app, found that 56% of 18 to 27 year-olds use the platform for this purpose: https://lnkd.in/esxdKSAT 📚 Audible has launched the world’s largest global #AR campaign to date, by transforming a total of 12 screens in locations across the U.S., Canada and the U.K. into worlds inspired by popular titles: https://lnkd.in/gZCsJvWC 👕 PUMA Group’s production of recycled football shirts has passed one million via the company’s RE:FIBRE initiative - thanks in part to making shirts for the European Championships and Copa América: https://lnkd.in/dPVgzyQZ
33Seconds
Marketing Services
London, England 1,535 followers
A specialist communications agency focussing on the channels that matter most to modern brands: Social, PR & Influencer.
About us
33Seconds is an independent, award winning communication agency which focuses on the channels that matter most to modern brands: Social, PR & Influencer. 33Seconds has spent the last 14 years specialising in Climate, Technology & Lifestyle sectors working with startups, scaleups & forward thinking brands. Our amazing clients have included Greenpeace, Sky, Depop, SoundCloud, Amazon, Disney and Nike. 33Seconds has also organically grown its own community of 500k followers which provides us with an invaluable sandbox for test & learn as the social algorithms evolve.
- Website
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http://33seconds.co
External link for 33Seconds
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Social Media Marketing, PR & Comms, Content Creation, branding, climate change, entertainment, lifestyle, sustainability , influencer, and strategy
Locations
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Primary
60 Gainsford Street
London, England SE1 2PY, GB
Employees at 33Seconds
Updates
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It was so great to catch up at our summer party last week! 😎 🌿 We learned more about sustainability with the wonderful team at Climate Fresk UK 🏌♀️ Played some crazy golf 🍸 and had some amazing food and drink... 😍 But most importantly, we got to catch up, hang out and take a moment to appreciate why we love working together🥂 Thanks Dominic Cook and Alice Regester and everyone at 33Seconds - you're a truly awesome team ✨
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33Seconds reposted this
Co-CEO & Co-founder of 33Seconds, an independent communications agency, specialising in climate, technology and lifestyle.
That moment when all the hard work pays off. In particular for Meatly this week, who achieved a world-first in gaining authorisation to sell cultivated pet food, and a Europe-first in being the first company approved to sell any cultivated meat product. All that hard work so far by Owen Ensor, Helder Cruz and their team has led to this moment. And for us at 33Seconds we are lucky enough to be on their journey too, working over the past weeks and months to build to this point. Developing messaging, media materials, determining the media strategy, facilitating interviews, responding to endless journalist questions and BANG - unbelievable coverage. FT, Telegraph, The Guardian, Daily Mail, Wired, Sifted, New York Times, Bloomberg, BBC, Sky, so many tech, environmental and pet trades - more than 50 articles in two days and counting. 🎉 This is a strong reminder of what a great industry PR can be to work in!
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We’re delighted to announce that our client Meatly has become the first approved seller of cultivated pet food in both Europe and the UK 🎉 📰 Media coverage has been both widespread and well received - including The FT, The Guardian, BBC and Wired to name just a few - plus Meatly’s founder Owen Ensor has been interviewed by The Telegraph and New York Times among other outlets 👏 💚 The sentiment has been overwhelmingly positive towards this new product and Meatly’s ambition to provide a better alternative within the alarmingly unsustainable industry that is modern pet food 🐕 💫 It’s been an incredible week and the hard work put into the preparation for the announcement has truly paid off - it’s going to be amazing to see what Meatly achieves from here with their ambitious plan to scale 📈 https://lnkd.in/e_wJSdzz
UK first European country to approve lab-grown meat, starting with pet food
theguardian.com
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OK, so we got the silver medal in the football🥈but it's about the journey right? On that note, check out the exciting next steps these #brands are taking to become even more #innovative and #sustainable 👇 🛍 TikTok Shop has launched the ‘£1 Million Club’- a new initiative in the UK to help startups and growing businesses alike ‘thrive’ and hit one million pounds in revenue on the platform: https://lnkd.in/gnnUMGf2 🐼 Lidl GB has partnered with the WWF to speed up its sustainability efforts - including conserving biodiversity, promoting planet-friendly diets and reducing food waste across 31 countries: https://lnkd.in/emSq4uzG 💄 Superdrug - the first health and beauty retailer to launch in Roblox - has reported positive user engagement with its Obby obstacle game, hitting nearly one million players so far: https://lnkd.in/ef7NZeXf Infinite Reality, the US technology company, has acquired British metaverse startup Landvault - which has previously worked with brands such as Mastercard and Heineken - for £352m: https://lnkd.in/dc8i_hXv
TikTok Shop launches '£1 Million Club' to grow brands on platform
fashionunited.uk
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Great to see our client remove profiled in Reuters by Climate & Environment Correspondent David Stanway 📈 The accelerator has successfully worked with 120 EU based startups, helping them to scale and generate over €220m in funding. 🇮🇳 This week, remove announced plans to launch its accelerator in India, where it will work with local partners, founders and startups to support and develop local-led CDR solutions that can help meet the growing demand for carbon removals 🌍 #climatetech #carbonremoval #sustainability Read the full article to find out more👇 https://lnkd.in/eqqgcZM7
European carbon removal specialists to support new projects in India
reuters.com
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Last week was a big one 😮 A new UK government 🌹 England are through to the Euro 2024 semi-final 🏴 and look at everything that innovative brands have been up to 👀👇 ⚽ Snap Inc. has released 20 exclusive AR lenses to celebrate Euro 2024, enabling users to turn all their reactions to events on the pitch into memes to share with their friends and family: https://lnkd.in/gTyVhP2a 👗 Motorola Mobility (a Lenovo Company) has launched its new folding smartphone, with a campaign entirely generated by AI - using different tools to create phone-inspired fashion for virtual runway models: https://lnkd.in/gww3xyJp 🛍 Intuit Mailchimp’s new research report into the buying and spending habits of UK shoppers, has revealed that ‘brand trust and connection’ is the number one factor that drives consumer sales: https://lnkd.in/etBakBDG ☕ Yorkshire Tea is one of a number of brands setting its sights on Gen Z, in the hope of re-energising the category by recognising the drink’s association with health and sustainability benefits: https://lnkd.in/e9JveqCu
Snapchat Adds Fan Celebration Elements for Euro 2024
socialmediatoday.com
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Amazing to see our client Belong in City AM this week 📰 👀 The founders Avion Gray and Samantha Rosenberg are on a mission to mobilise a new generation of long-term investors 💰 🚀 📱 Read about their journey and how they raised the largest pre-seed funding round led by female founders in Europe 👏 💫 👇
Co-CEO & Co-founder of 33Seconds, an independent communications agency, specialising in climate, technology and lifestyle.
I just want to big up Avion Gray and Samantha Rosenberg, founders of Belong, who were profiled in City AM this week for their innovative approach to mobilising a new generation of long-term investors. Belong's platform allows you to easily invest your excess cash savings, but also offers a boost loan feature, enabling you to double your investment to benefit from compound interest. Similar to taking out a mortgage, you can then pay off the loan in small instalments over time. It's a genius idea that encourages building wealth over the long-term, especially for those who may have lacked the confidence or motivation to do so in the past. Of course, investing comes with risks, but it also presents an opportunity to win big. Have a read of the full article on City AM! - https://lnkd.in/eu9K9sKy
How we achieved the largest pre-seed funding round raised by female founders in Europe
https://www.cityam.com
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Our resident environmental expert and Head of our social eco community Earthtopia, Rob Greenfield, wrote this piece for Creativebrief on how marketers and creatives can become even more sustainable, beyond saying 'no' to working with fossil fuel companies 👿 🌍 It's full of tips and advice to help you get started and continue on your sustainability journey, plus inspirational campaigns 💡 🌿 Featuring Climate Fresk UK, AWorld, Earthfest, Blue Earth Summit, Ecologi | B Corp™, Earthmark, Creatives for Climate , Purpose Disruptors, Clean Creatives, RSPB, The Woodland Trust, Imagine5, National Trust and Greenpeace UK 💚 Thank you Nicola Kemp, Georgie Moreton @ BITE, Creativebrief #sustainability #climate #marketing #creativity #brands https://lnkd.in/emfGx9jZ
So you don't work with fossil fuel companies - great! Now what? | Creativebrief
creativebrief.com
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Take a break from the football and check out which innovative brands have been #winning over the past week ⚽ 🏆 Snickers gets its AI game on, Roblox announces a high-profile music collaboration and Evri and Quorn Foods strive to become even more sustainable. Goals all round then 👏 Read on to find out more 👇 #AI #metaverse #sustainability 🍫 Snickers has teamed-up with José Mourinho’s AI-generated clone to coach football fans out of their ‘own goals’ this summer - in a campaign driven by consumer co-creation and personalised video content: https://lnkd.in/eS2y-zde 🎸 Roblox has confirmed a new collaboration with rock group The Rolling Stones, which sees the iconic band introduced to Beat Galaxy, a virtual world created by Universal Music Group: https://lnkd.in/eNYkQ4Kh 📦 Evri plans to invest £19m to triple the number of e-cargo bikes it uses and add 100 electric vehicles to its fleet, as part of a drive to become the UK’s most sustainable parcel delivery firm: https://lnkd.in/eFFAh_u3 🌭 Quorn Foods has announced that its mycoprotein will be mixed with conventional meat for a new line of blended products aimed at foodservice operators, in a bid to help more people eat less meat: https://lnkd.in/e_aCXsDJ
Snickers uses AI clone of José Mourinho in marketing push
https://www.talkingretail.com