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Great to see our client remove profiled in Reuters by Climate & Environment Correspondent David Stanway   📈 The accelerator has successfully worked with 120 EU based startups, helping them to scale and generate over €220m in funding. 🇮🇳 This week, remove announced plans to launch its accelerator in India, where it will work with local partners, founders and startups to support and develop local-led CDR solutions that can help meet the growing demand for carbon removals 🌍 #climatetech #carbonremoval #sustainability Read the full article to find out more👇 https://lnkd.in/eqqgcZM7

Last week was a big one 😮 A new UK government 🌹 England are through to the Euro 2024 semi-final 🏴󠁧󠁢󠁥󠁮󠁧󠁿 and look at everything that innovative brands have been up to 👀👇 ⚽ Snap Inc. has released 20 exclusive AR lenses to celebrate Euro 2024, enabling users to turn all their reactions to events on the pitch into memes to share with their friends and family: https://lnkd.in/gTyVhP2a 👗 Motorola Mobility (a Lenovo Company) has launched its new folding smartphone, with a campaign entirely generated by AI - using different tools to create phone-inspired fashion for virtual runway models: https://lnkd.in/gww3xyJp 🛍 Intuit Mailchimp’s new research report into the buying and spending habits of UK shoppers, has revealed that ‘brand trust and connection’ is the number one factor that drives consumer sales: https://lnkd.in/etBakBDG ☕ Yorkshire Tea is one of a number of brands setting its sights on Gen Z, in the hope of re-energising the category by recognising the drink’s association with health and sustainability benefits: https://lnkd.in/e9JveqCu

Amazing to see our client Belong in City AM this week 📰 👀 The founders Avion Gray and Samantha Rosenberg are on a mission to mobilise a new generation of long-term investors 💰 🚀 📱 Read about their journey and how they raised the largest pre-seed funding round led by female founders in Europe 👏 💫 👇

Our resident environmental expert and Head of our social eco community Earthtopia, Rob Greenfield, wrote this piece for Creativebrief on how marketers and creatives can become even more sustainable, beyond saying 'no' to working with fossil fuel companies 👿 🌍 It's full of tips and advice to help you get started and continue on your sustainability journey, plus inspirational campaigns 💡 🌿 Featuring Climate Fresk UK, AWorld, Earthfest, Blue Earth Summit, Ecologi | B Corp™, Earthmark, Creatives for Climate , Purpose Disruptors, Clean Creatives, RSPB, The Woodland Trust, Imagine5, National Trust and Greenpeace UK 💚 Thank you Nicola Kemp, Georgie Moreton @ BITE, Creativebrief #sustainability #climate #marketing #creativity #brands https://lnkd.in/emfGx9jZ

Take a break from the football and check out which innovative brands have been #winning over the past week ⚽ 🏆 Snickers gets its AI game on, Roblox announces a high-profile music collaboration and Evri and Quorn Foods strive to become even more sustainable. Goals all round then 👏 Read on to find out more 👇 #AI #metaverse #sustainability 🍫 Snickers has teamed-up with José Mourinho’s AI-generated clone to coach football fans out of their ‘own goals’ this summer - in a campaign driven by consumer co-creation and personalised video content: https://lnkd.in/eS2y-zde 🎸 Roblox has confirmed a new collaboration with rock group The Rolling Stones, which sees the iconic band introduced to Beat Galaxy, a virtual world created by Universal Music Group: https://lnkd.in/eNYkQ4Kh 📦 Evri plans to invest £19m to triple the number of e-cargo bikes it uses and add 100 electric vehicles to its fleet, as part of a drive to become the UK’s most sustainable parcel delivery firm: https://lnkd.in/eFFAh_u3 🌭 Quorn Foods has announced that its mycoprotein will be mixed with conventional meat for a new line of blended products aimed at foodservice operators, in a bid to help more people eat less meat: https://lnkd.in/e_aCXsDJ

What an honour it was today to attend the The Earthshot Prize ‘Stories of Impact’ event as part of London Climate Action Week. We were invited because of the relationship we’re building with Earthshot to promote its portfolio of innovators through our eco-community, Earthtopia. Seeing Prince William, Hannah Waddingham and Michael Bloomberg there was very exciting, but the real stars in the room were the 2023 winners and finalists, along with the ecosystem of investors, donors, nominators and global alliance partners, who are making it possible for these varied climate solutions to scale at speed. Over £50 million has already been raised in prize funds, but it goes way beyond that, with both winners and finalists gaining hands-on support, mentorship and opportunities to help them accelerate. A running theme through the panel discussions, which is a familiar one within the climate sector, was that of collaboration and knowledge-sharing. We cannot do this without each other, so the hard-nosed competition that comes with most industries is put aside, in order to create coalitions that will collectively tackle our planet’s greatest challenges. Thank you Earthshot for laying on such an inspiring event. Alba Gómez García Mathilde Carraro Amy Tsang Amber louise Wroe Verity Softly Sophia Sullivan Aadith Moorthy Karen Pflug Calum Warren-Piper

In our next article, we’re flipping out over the emergent world of algorithmic pricing... 💰 Did you know, consumers could be seeing different prices online for exactly the same items, depending on a variety of factors? 🍔 The McDonald’s app knows when you’re most vulnerable to a quarter pounder, based on the data in your social graph. 🚘 Uber can up its fare if your battery is low. 🏖 Expedia can change a price dependent on the level of intent shown by your browsing 😮 Our Head of Strategy, James Poletti, breaks down this phenomenon -  which has big implications for brands and customer trust  - and offers some thoughts on how this troubling trend might be turned on its head in a more sustainable consumer marketplace 👇 #algorithmicpricing #brands #marketing #consumertrends #sustainability

The weather is heating up and so are the ideas, initiatives and campaigns from forward-thinking brands ☀ Gap has joined forces with a consortium of retailers to decarbonise the fashion sector, TikTok has announced Gen AI avatars for brands and creators, AWS launched a $230 million fund for startups and Who Gives a Crap achieves record sales 🔥 #sustainability #AI #brands #startups Read on to find out more 👇 🛍 Gap, H&M, Mango and further retail companies are putting aside business rivalry and joining forces to launch the 'Future Supplier Initiative' - a financial model to decarbonise the fashion sector: https://lnkd.in/eXnuSF44 📱 TikTok is expanding its toolkit by announcing Gen AI avatars for brands and creators - with the aim of unlocking a new avenue for influencers to scale their opportunities with companies globally: https://lnkd.in/epyrDDvz 💰 Amazon Web Services (AWS), has announced a $230 million commitment for startups around the world to accelerate the creation of generative AI applications, as well as providing mentorship: https://lnkd.in/gqXwD-gp 💩 Who Gives A Crap has achieved record sales in the UK after a global advertising campaign boosted demand for its bamboo loo roll, plus its operating profit has more than tripled in the same period: https://lnkd.in/emmXiJdK

Fantastic to see Avion Gray, Co-founder of Belong featured in the Financial Times this morning, alongside a number of key figures in the UK economy, including the Chancellor, Jeremy Hunt. Skip to 6:50 minutes in to hear from Avion - how she has found the process of launching Belong in the UK and her opinions on the startup landscape throughout the country 📰 💡 https://lnkd.in/eHVH3YhX

Last week was a big one for forward-thinking brands - Apple introduced 'Apple Intelligence', Instagram was named as one of the most valuable social brands and Creatives for Climate launched its anti-greenwashing report 💡 Read on for all the details plus more 👇 #AI #socialmedia #sustainability 🍎 Apple has announced various forthcoming AI-driven capabilities for the iPhone - under the banner of what the brand has dubbed 'Apple Intelligence', carving out a unique space amongst the noise: https://lnkd.in/e8kvZBDf 📸 Instagram has been named as one of most valuable social brands in the 2024 Kantar Global BrandZ Report. The platform's 'universal appeal' is highlighted as one of the key reasons for its popularity: https://lnkd.in/ez44gX7b 🌍 Creatives for Climate has launched a new anti-greenwashing guide, in order to keep brand and agency leaders abreast of new guidance and help them to avoid making misleading or insubstantial claims: https://lnkd.in/da7_hJDs 💰 BeReal., the social media app known for its fleeting photo sharing window, has been acquired. This week, the French app developer Voodoo announced that it purchased the company for €500 million.