Calum Warren-Piper

Did you know that only 16.2% of individuals in the creative industries come from working-class backgrounds? In this Campaign UK article, client BBD Perfect Storm | a B-Corporation’s Chief Strategy Officer, Tony Quinn, and Junior Copywriter, Leah Coughlan, share their personal experiences with social mobility and classism in the creative field. Despite growing awareness and efforts towards diversity, it’s clear that there’s still significant work to be done to create equal opportunities for all. Check out their insights on how we can continue to push for a more inclusive industry: https://lnkd.in/ewUyR6ZA

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The PRCA/CIPR’s Mental Wellbeing Audit 2023/2024 – conducted by Opinium – revealed that on average, 91% of PR practitioners have reported poor mental health in the last 12 months. The proportion who have been diagnosed with a mental health condition has risen from one in four (25%) to a third (33%). Have we over-normalised stress in the corporate affairs industry? https://lnkd.in/egy8qRAN

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In the fast-paced world of PR, the stories of real people with real experiences go a long way. In her latest blog, Senior PR Manager Stacey takes us through the power of the case study - offering tried and tested tips on how to build a strong one 🔗 https://lnkd.in/eP2bus7M

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Understanding cultural nuances: Navigating awareness days across borders 🇩🇪🇺🇸🇬🇧 Awareness days are often a topic we use to build out campaigns in PR as they are widely recognised and offer great opportunities for reactive and localised outreach which can turn into quick wins for your client. However awareness days differ across countries and what might be celebrated or observed in one, will hold no significance to another making it an important consideration for international PR. Below we have put together an overview of days to consider for your next global activation with a focus on UK/US/DE 👇 Shoutout to Ronja Ostner and Vera Staiger for building out this guide! 🎉

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How can established businesses keep up with sustainability-focused challenger brands? Our latest blog post from our ESG and Sustainability Lead, Hannah Hughes, explores this question with insights from industry experts. Key takeaways include the importance of integrating D&I and sustainability into business models, the role of education and leadership, and the need for brands to be activist and campaign for change. Read more about how big businesses can navigate these challenges and future-proof their value here: https://lnkd.in/gBfGjTWg

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Don't miss our Saul Parker on the latest episode of Walr's Winner's Words podcast, with our excellent friends Katya Des-Etages, Lydia Amoah FRSA and Caroline Forbes. You'll hear about our research into how Black Owned Businesses can be better supported, particularly by the media industry. Unlocking potential is at the heart of this work, and has helped to shape the incredible impact work done by Channel 4, Clear Channel UK and BACKLIGHT Inc. #Walr #MRSAwards #BlackOwnedBusinesses #BlackPoundReport

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New to PR and finding it all a bit overwhelming? Worried that a lack of feedback means you're doing something wrong? Been asked for a POV on AVE by EOP and not sure where to start? Our own Rayo Yusuf offers PRmoment some practical tips on how to settle into life in PR, or a new agency at the start of your career.

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AdSmart - The clue is in the name. ✨ Select your ideal audience and your ideal location. ✨ Spend only £3k to receive 60,000 views (that's 5p per engagement) ✨ Revolutionise your business with TV advertising https://lnkd.in/emTU5imP #storytelling

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Conceptual influencer briefings – are they about branded messaging or the creative freedom of an influencer? It's actually both. Our Influencer Manager Sophie Marshall and Associate Creative Director Charlie Frank discuss the relationship we have at Digital Natives with connecting our brand and influencers' content desires, through a conceptual brief. #socialagency #influencer #influencermarketing #socialmarketing

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How, then, does a business optimise its journey from PR to lead generation? It comes down to ensuring that the PR fundamentals are rock solid, followed by an effective foundation phase (where you build trust, awareness and credibility), which then leads organically into lead generation but please exercise patience and stick to the strategy. There is no silver bullet here, however there is a tried and tested approach that will go a long way in ensuring your success.

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How, then, does a business optimise its journey from PR to lead generation? It comes down to ensuring that the PR fundamentals are rock solid, followed by an effective foundation phase (where you build trust, awareness and credibility), which then leads organically into lead generation but please exercise patience and stick to the strategy. There is no silver bullet here, however there is a tried and tested approach that will go a long way in ensuring your success.

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How can you best use events to build your brand profile? In partnership with FirstEvent and Campaign UK, our special podcast episode covers why events should be a part of your wider content plan to increase brand awareness and better your public perception. Listen here 🎧 https://lnkd.in/eSKYa3Ws #ad #eventprofs #immersivecontent #experiential #eventmarketing

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Is it still one step forward and two steps Black? The UK Black Comms Network together with PRWeek UK and Opinium has opened the One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes and provide a benchmark for the industry to make change. Initially launched in 2020, the One Step Forward Two Steps Black survey found that almost half of Black PR and communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks.   Has progress been made? The survey is open now and open to Black, PR and comes professionals working in the UK, link here: https://lnkd.in/eM--X-Fs Together our voices will drive the change we are all striving for! You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Bookmark https://lnkd.in/d9yAgcu to stay updated

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How we can help your social media marketing 🤔 ✅ Social Media Strategy ✅ Video, Animation and Imagery ✅ Hashtags and Keyword Research ✅ Brand Consistency and Tone of Voice ✅ User-Generated Content ✅ Competitor Analysis ✅ Influencer Marketing ✅ Paid Advertising e.g., Facebook ads and LinkedIn promoted posts ✅ Measuring Performance with Analytics Tools Looking for support with your social media strategy? Look no further, speak to us today ⬇️ #SocialMediaStrategy #ProfessionalServicesMarketing

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Our next Brunch & Learn is in the diary! ☕️ On the 23rd May, Dr Lottie Namakando, our Head of Paid Media, will be discussing how to build your programmatic approach with a behavioural science spin. The key takeaways from the session will be: 🤩 What are the opportunities for reaching your audiences programmatically 🧠 Why you should use a behavioural approach to programmatic planning and activation 📐 Why effective measurement is critical in a programmatic strategy Register using the 🔗 below.

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