Ashik Ashokan

Leading the Advisory wing for APAC while focusing on key accounts globally. And a secondary role of leading WARC Academy, the capability-building arm of the global authority on marketing effectiveness to support clients in their transformation journey.

WARC is an intelligence platform that provides evidence-based marketing insights. Our clients include the world's leading brands, agencies, and academics - including the top-five largest agency groups and top-five largest advertisers in the world.

I lead the Advisory wing for APAC with a focus on SEA, India, China, and Australia. My role involves guiding a team of regional experts, account managers, and cross functional stakeholders to curate bespoke solutions.

With a diverse… Show more

WARC is an intelligence platform that provides evidence-based marketing insights. Our clients include the world's leading brands, agencies, and academics - including the top-five largest agency groups and top-five largest advertisers in the world.

I lead the Advisory wing for APAC with a focus on SEA, India, China, and Australia. My role involves guiding a team of regional experts, account managers, and cross functional stakeholders to curate bespoke solutions.

With a diverse client portfolio, I consult clients across industries to solve their research gaps, conduct marketing training, assist product development, and provide actionable insights. Show less

* Responsible for leading strategic thinking for regional clients by leading projects across various industries

* Developed omnichannel marketing strategies to retain consistent brand experience across owned, paid, and earned channels

*Conducted design thinking workshops for C-Suites in client teams to identify business problems, map consumer journeys and pain points, and design brand identities

*Chaired maintaining and growth of online/social/e-comm presence and SOV as… Show more

* Responsible for leading strategic thinking for regional clients by leading projects across various industries

* Developed omnichannel marketing strategies to retain consistent brand experience across owned, paid, and earned channels

*Conducted design thinking workshops for C-Suites in client teams to identify business problems, map consumer journeys and pain points, and design brand identities

*Chaired maintaining and growth of online/social/e-comm presence and SOV as per brand requirement

*Conducted in depth competitor analysis to conceptualize unique brand and product identity

*Spearheaded digital transformation of VMLYR Thailand by advising senior management, incorporating digital elements into their ATL campaigns, and training their staff on digital marketing

*Designed and conducted qualitative and quantitative research to understand consumer needs and pain points

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Extending my wings beyond brand planning, I focused on the different facets of the digital ecosystem of brands.

* Designing and conducting brand, consumer journey, and problem-solving workshops for C-Suites in client teams to solve existing tasks at hand or to clearly define and identify business problems that the clients are facing.

* Clearly defining digital objectives that measures successful implementation of a creative campaign

* Conducting eCommerce audits to… Show more

Extending my wings beyond brand planning, I focused on the different facets of the digital ecosystem of brands.

* Designing and conducting brand, consumer journey, and problem-solving workshops for C-Suites in client teams to solve existing tasks at hand or to clearly define and identify business problems that the clients are facing.

* Clearly defining digital objectives that measures successful implementation of a creative campaign

* Conducting eCommerce audits to identify clients’ eCommerce presence, strengths, and weaknesses.Subsequently, provide them with sound recommendations to improve their eCommerce platforms to achieve their business objectives. For ExxonMobil, I conducted audits for 4 markets across SEA and presented them to a C-Suite client.

* Working on UX projects conducting focus groups, developing personas, branding and naming of the websites. The most recent web build was for SG Enable (a government supported social service site) where I conducted consumer research and workshops with clients to plot users’ UX needs, suitable branding and platform name for the site.

* In-house evangelist for Blockchain technology, Artificial Intelligence and its potential impact on clients’ businesses.

* Wrote articles representing the agency to comment on Blockchain and Artificial Intelligence that were published on established publications including The Hindu Business Line in India.

Key Clients: Amazon | Red Mart | Sony Entertainment | Johnson & Johnson (Listerine) | Mediacorp (Channel News Asia) | Logitech | SG Enable | ExxonMobil | | Ion Orchard | Singpost | Crayola Show less

I spent this phase building my foundation in brand planning and marketing fundamentals.

*Writing creative briefs that clearly narrates the strategic task ahead to solve business objectives

*Conducted competitive reviews for various brands across different industries

*Carried out primary and secondary research and analysed data utilising industry specialist tools

*Deep dived into best practices and academic research into top performing marketing campaigns across the… Show more

I spent this phase building my foundation in brand planning and marketing fundamentals.

*Writing creative briefs that clearly narrates the strategic task ahead to solve business objectives

*Conducted competitive reviews for various brands across different industries

*Carried out primary and secondary research and analysed data utilising industry specialist tools

*Deep dived into best practices and academic research into top performing marketing campaigns across the world

Key Clients: Grab | Kellogs | Kraft Heinz Show less

Presented about my volunteering and mountaineering experiences to different audiences as an invited speaker in events.

o Spoke at multiple university and community events. Some events included dignitaries in the audience such as Ministers, MPs, and CEOs of various companies. E.g. Tedx-Human Library NUS, Most Inspiring Tamil Teachers’ Awards organized by MOE and SPH.

o Conducted a leadership workshop for Circles.Life core team including the founders focused on improving leadership… Show more

Presented about my volunteering and mountaineering experiences to different audiences as an invited speaker in events.

o Spoke at multiple university and community events. Some events included dignitaries in the audience such as Ministers, MPs, and CEOs of various companies. E.g. Tedx-Human Library NUS, Most Inspiring Tamil Teachers’ Awards organized by MOE and SPH.

o Conducted a leadership workshop for Circles.Life core team including the founders focused on improving leadership skills, crisis management, and team building.

o Topics of presentation include "Overcoming yourself: Climbing the mountains of life", "Making a change in society", "Standing out from the crowd", "Successful ways to sell your idea". Show less

-Engineered a social campaign to raise over $220 000 for Society for the Physically Disabled (SPD), Children's Cancer Foundation (CCF), Singapore Association of the Visually Handicapped (SAVH) through mountaineering expeditions and social media campaigns.

-Corporate partners of Heart2Climb included big brands such as Red Bull Singapore, StarHub, The North Face, and Nikon Singapore.

-Extensive media coverage about Heart2Climb in prestigious local media platforms including The… Show more

-Engineered a social campaign to raise over $220 000 for Society for the Physically Disabled (SPD), Children's Cancer Foundation (CCF), Singapore Association of the Visually Handicapped (SAVH) through mountaineering expeditions and social media campaigns.

-Corporate partners of Heart2Climb included big brands such as Red Bull Singapore, StarHub, The North Face, and Nikon Singapore.

-Extensive media coverage about Heart2Climb in prestigious local media platforms including The Straits Times and ChannelNews Asia. Foreign press coverage about Heart2Climb was also present.

-Won NUS Student Achievement Award (2014) for Outstanding Projects and New Initiatives

-Won HCSC Silent Heroes-Role Model Awards (2014) for Outstanding/Inspiring Youth from Minister Indranee Rajah

-Won NUS Communications & New Media (CNM) Social Impact Award (2016) in recognition of outstanding contribution to industry and society.

--Received media coverage from prestigious media platforms in both print and digital forms with over 30 media pieces ranging from news pieces to radio segments to commercial programs. Show less