Alexis Gresh’s Post

IN CASE YOU MISSED IT 🌟 Countdown to Cannes Lions: Week 5! 🌟 Are you a first-time attendee at Cannes Lions? Our latest blog is packed with insider tips to help you navigate the festival like a pro and make the most of every opportunity. 🌟🎉 Read the full article:https://lnkd.in/gFQrY93T #CannesLions #NetworkingLikeAPro #FirstTimeAttendee #InsiderTips

A Carrot named Cannes ! First of all, Congratulations to every winner, every shortlist and every entrant at Cannes 2024. The festival of creativity is not what is celebrated at The Palais des Festivals et des Congrès. It starts the moment you get that one thought that sprouts as a potential idea which you want to share and wait for it to be accepted. And then when you take efforts to sell the idea to your client. Making sure the idea is executed, refined and crafted to perfection. When you spend days and nights perfecting the case presentation. Then eagerly wait for the competition to be thrown open for entry. Finally looking for the right category to be entered in and then looking forward to the shortlist announcement. From the day you get the idea to the day you get the results, every moment is a celebration of creativity. From ideation to appreciation to acceptance to approvals to execution to submission, every milestone is a celebration. And just after the festival, the race will start. To hunt the Lion next June. No matter how many Lions you bring to your shelf, the Lions never cease to attract you. Every Lion home is a reason for bringing the other Lion home. It’s not about why you didn’t get the Lion this year, It’s about how long can you feed the Lion in you and keep it alive. Because the blood you tasted will keep on feeding the Lion of your dreams. It will never dry. The Lion will chase the ideas in your veins and get it out without waiting for any brief. The Lion will roar and get the approvals. The Lion will not let you sleep. As long as the Lion is looking for it’s prey inside, you’ll continue to hunt. It takes a Lion to hunt a Lion. So keep the Lion on its paws and be ready to rule the jungle. #canneslions2024 #cannes #canneslions #cannes #advertising #AdvertisingAwards

And the countdown begins…. 3 weeks to go! It would be great to catch-up. Meeting link below

On Cannes, Part 2. To get the most out of your Cannes experience, a few pointers from someone who has been there, done that, many times (me below, keynoting on my favorite topic - brand narrative and storytelling, in the world of the ephemeral web): 1. Look at the Work - take a day, or two, to really look at the work. It's a trope to believe that all the inspo, comes from listening to panel discussions about how long walks on the beach fuel someone's creativity. No doubt, it does. But, pass on a few and take the time, to really look at the work. Absorb it, study it, learn about how it was made. Cannes Lions International Festival of Creativity does an amazing job of exhibiting all of the award entries, so take the time to explore. 2. Schedule Key Meetings, Ahead of Time - Cannes publishes a list of all the attendees. Rarely are most key players in our industry, gathered in one place for so long. Do take the time to set up one on one meetings, with the folks that really matter to you. Equal parts, business and inspiration. 3. Avoid the Gutter Bar - yes, I've been there. I know the scene. If you do go, leave by 22:00. Late nights and hangovers, are better left for your time back home. Make the most of Cannes - and the dollars being spent on you to attend - by being on your best form, well-rested and clear-eyed to properly digest all that Cannes has to offer. 4. Take Notes, Share Notes - if you take notes as if you're in Uni, you'll better absorb the material being shared. You'll be more present in the moment, engrossed in the creative discussions happening all about you. Yes, your friends and colleagues back home will delight in seeing you holding a Rose at a beach party...but they'll be forever indebted, if you impart some wisdom and help them better understand, what was discussed. SHARE your notes. Nothing creates better absorption of material, than sharing your pov and takeaways, with your colleagues and mates. Record to share, and apply your pov - because your take on the event, is value-added indeed. Ok...more soon! SOCIALDEVIANT #Cannes #Creativity #Lessons #Advertising #CreativeAwards

On Cannes, Part One. I'm not attending Cannes this year (we've won some huge accounts quite recently and have arms full at the moment, in a good way). But I've attended in the past, countless times, and spoken/keynoted on several occasions. Career highlights, for sure. It's an amazing festival of creativity, run and managed by incredibly talented, kind humans (Philip Thomas Paul Kemp-Robertson Steve Latham and many more). Leading up to next week, I aim to post a few tips for ensuring a highly successful week, for those who plan to attend. Tip #1 - make sure you connect with the giants of our industry. They, like you, are there to listen and learn. Don't be shy. They have a treasure trove of knowledge and if you time it just right, they might even be willing to share. Here's just a few of our industry's giants, and a few personal heroes, that I had the pleasure to spend time with during a few stints at the Cannes Lions International Festival of Creativity: Sir John Hegarty (a dear friend and former colleague, and the most brilliant thinker I know) Sir Martin Sorrel (a new introduction. was worth it) Michael Conrad (a former Burnett colleague, genius creative and the finest human alive) David Bell (a friend and colleague, and the most strategic, and decent, person you'll ever meet) SOCIALDEVIANT #connections #creativity #lessons

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

It’s that time of the year again. To relive the roaring days and rose’ nights. Waiting for Lions and Smoked Salmons. And you just can’t stop talking about it. Year after year. To motivate. To invite. To keep the creative dream alive. Because not everyone goes there. And those who went, earned it. You don’t mind if it becomes a habit. You don’t mind if it becomes addictive. You don’t mind waiting for more. And more. That’s Cannes Lions ! Cannes for advertising folks is not a festival. It’s pilgrimage. Naysayers can say anything but it’s a place where like minded brains bring their bodies to feed on creativity. To absorb art. To inhale aesthetics. To soak in beautiful thoughts. It’s an atmosphere filled with positive vibes and optimistic energy. Where the vibrations are ecstatic. Where even subjective frequencies connect somewhere. If you’ve like to get high on advertising, then It ain’t over till you’ve got drenched at The Gutter Bar. #CannesLions #Advertising #CannesFestival #Cannes2024

At Cannes, ceremonies should be sacred. Untouchable. Unconflictable. Listen, I’m coming to terms with the fact that my yearly week to study the craft without the noise of business is gone. But one thing I can’t get over: companies scheduling events — dinners, parties, meetings — conflicting with the ceremonies. That’s such a disrespectful act! We have all day, all night for shenanigans. Let’s keep the awarding of the lions clear so people still going to France to study can learn without any pressure. So people receiving their career-changing metal can be properly cheered. And most of all, so we keep the work still at the pinnacle of what the event means. Though while I write that, a sad feeling descends. I’m not sure the perpetrators, the ones scheduling parties and get-togethers during this ritualistic time will even understand my point. “Of course they can go,” they will say, “we will totally understand!” I don’t care you understand. I don’t give a damn you’re ok if we go. I care about the dare of scheduling anything during the ceremony that should be the reason the event exists. The symbolic act it represents. Maybe if people start to speak up, if enough of us refuse to go to any other events during those time slots, even if they are not attending that specific ceremony… perhaps we can bring back a little bit of etiquette around this Festival of Creativity. Good luck next week to all contenders. Thank you judges for dedicating time to learn on behalf of all of us. Looking forward to seeing some of you next week. And to continue to discuss what’s next in the creative world after that. #canneslions #creativity #advertising

PJ Pereira, you KNOW I agree. ...to an extent. BUT, I think we all have to come to terms with the fact that Cannes Lions International Festival of Creativity is now three things simultaneously: 1) A global creative awards show. Or, rather THE global creative awards show. 2) A global Media and Marketing conference. 3) A global celebration of and for the advertising, marketing and media community (with the big players all flexing their big budgets to throw big parties). In my opinion, none of these exist to the detriment of the other. I also think ALL OF US could do a better job of engaging in all three aspects. If you're in the Palais to give or accept awards, set some business meetings that broaden your knowledge, expand your relationships, and stretch your understanding of what's possible. If you're at MediaLink Beach to open or close deals, walk the twenty-five yards to the Palais and catch a panel or an awards ceremony. If you're just here for the pickleball at Stagwell Sport Beach, or to see Arcade Fire at Spotify House, how do I get your job? But if your job has you here for awards and meetings, don't be shy about rewarding yourself with some of the fun. Let's not fight what Cannes has become, let's make the most of it. See you all on the Croisette, and in meetings, and in the Palais, and, yes, probably at the bar. p.s. I think it's worth noting that while scheduling conflicts are real, in my 20+ years of attending awards ceremonies in the Palais, I have never once seen it at any less than way over capacity, standing room only.

You Cannes Do it. To all those who know what it feels like being there but are not there! Cannes. A name that makes your adrenaline rush. A place that does justice your dopamine. Once you taste the experience, you want to be there every time. Year after year. Because that place is like no other place on earth. The levels of positivity, the depth of creativity and the height of festivity, all are of a different tangent there. It’s a small beautiful world where talents people come to celebrate creativity. To see how their hard-work fared amongst others. To see how high the bar has been raised. To see how many times the toast will be raised in the bars. To take back home beautiful memories gathered along with Rose’ and Smoked Salmon. To walk the red carpet and feel proud of all the deadlines you met and options you gave. To all the clients who stood by your ideas and all the briefs you had to fight. To all the sleepless nights and endless changes. All those moments of seemingly fruitless efforts look like they were all stepping stones to the stairs leading to the Palais. From display to shortlist to Lion, every day you spend there just makes you feel you are in a paradise of art. You feel you have left the earth somewhere behind and now you are with like minded people who have joined you to create another beautiful place in this space somewhere. A place that has beautiful solutions to almost all the problems in the world. A place that never sleeps. But keeps the dreams alive. And while once is just not enough, once you visit there you can live in its memory for ever. A place every creative person must visit. A festival every advertising person must attend. And sooner you make it, the better. #advertising #cannes #canneslions #cannes2023 #awards #creative #motivation #keepgoing #dontgiveup #nevergiveup #hunger #festival #linkedinstories