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The Research of the Fragrance Effect
This chapter discusses the effect of fragrance on consciousness, emotion, and mood. For this purpose, it goes back to antiquity. Furthermore, it is...
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Linguistic features of fragrances: The role of grammatical gender and gender associations
Odors are often difficult to identify and name, which leaves them vulnerable to the influence of language. The present study tests the boundaries of...
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Perfume Trends, International Fragrance Preferences and Mentalities
Using the example of preferred fragrance directions in women’s notes, we show that there are sometimes quite large differences between the individual...
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Insider Knowledge Perfumery
In this chapter, we will first look at the psychology behind fragrance families or fragrance directions. In this context, different fragrance...
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On the Way to the Future of Smelling
For over 2000 years, research has been underway to track down the scent. Meanwhile, brain research or neuroperfumery knows of three olfactory...
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Welcome to the Neuroperfumery
In this chapter, we first look at the expectations of consumers who enter a perfume store for a fragrance consultation. We see that it is the...
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Beautiful SCENT The Magical Effect of Perfume on Well-Being
This book will make you a perfume insider.
Discover the effects, trends and future of perfume.
Perfumery is on the verge of its third revolution,...
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The scent of attraction and the smell of success: crossmodal influences on person perception
In recent decades, there has been an explosion of research into the crossmodal influence of olfactory cues on multisensory person perception....
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Perfumes in Change
In this chapter we will discuss the types and uses of perfumes as well as the wishes and interests of perfume lovers. There is currently a trend that...
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Insider Knowledge Perfume Industry and Trade
Even if you don’t have the intention of becoming a perfumer or working in the fascinating but also very strategically oriented perfume industry and,...
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Scent Online: Storytelling and Digital Marketing of Perfumes
The dead live longer, that also applies in the perfume industry. In this chapter, the dynamics of trends, in particular the retro trends in perfume...
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Psychology of Perfume Choice
How we smell, who or what decides in the brain about the scent, and why perfumes are so good—in this chapter the different factors that influence the...
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Big and Small Moments of Modern Perfumery
In this chapter we discuss the second revolution of perfume and see how it came to the first scent of emancipation. We also examine the ups and downs...
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Welcome to the Experience Perfumery
In this chapter we investigate how to offer the customer, especially in the stationary perfume trade, an experience enhancement and discuss in this...
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Stationary Perfumery in Change
The chapter begins with the fundamental question: Do target groups that want to address the stationary perfume trade have other, additional, new...
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Scent Therapy: Scents for More Joie De vivre
As an introduction to the topic of fragrance-supported therapy, we present two exercises on how to use the fragrance direction “fresh-green-citrus”...
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Odors
Olfactics is the kinesics subdiscipline that studies odors as a communicative channel. In humans, several controversies suggest caution. Pheromones...
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The Emergence of the Modern Perfumer
In this chapter, we will first investigate how and where the modern perfumer emerged in the Western cultural sphere. The Renaissance in Italy is...
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Fake-Reality: Cheating on Living Consciousness on a Mass Scale
The chapter argues that fake-reality exploits the magical-participatory nature of living consciousness, when a person inadvertently identifies...
