Articles by Lisa
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Join us for Kaltura Connect Education Virtual Summit!
Join us for Kaltura Connect Education Virtual Summit!
By Lisa Bennett
Contributions
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What does a senior marketing executive do?
I believe that the marketing goals should be set in collaboration with the Chief Revenue Officer and the Chief Product Officer, and of course, with the CEO. If the company's goals aren't aligned, when it comes to go-to-market strategy and beyond, then the marketing goals could be totally off. Transparency, joint planning, and collaboration are key. Once that is aligned and agreed - then the CMO can get the marketing team working on the plan that is the best fit to reach those goals.
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How can you create and deliver TED-style talks as a thought leader?
When planning your talk, remember, people won't remember most of it, so make sure you know the 1-3 (tops) things you want them to walk away with, and make sure to hit those points multiple times, beginning, middle and end. And obviously, make sure those points are of value to the specific audience you're addressing.
Activity
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July 1st was my last day at Munch. It has been one of the most impactful career choices I’ve ever made, and I damn near missed it. When Yam Regev…
July 1st was my last day at Munch. It has been one of the most impactful career choices I’ve ever made, and I damn near missed it. When Yam Regev…
Liked by Lisa Bennett
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The #real_estate brokerage field is one of the toughest and most competitive out there. Many professionals in this field are independent or work in…
The #real_estate brokerage field is one of the toughest and most competitive out there. Many professionals in this field are independent or work in…
Liked by Lisa Bennett
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I absolutely love learning and picking up new skills. Fresh knowledge usually revitalizes my professional outlook and pushes me to grow. Soooo… I’m…
I absolutely love learning and picking up new skills. Fresh knowledge usually revitalizes my professional outlook and pushes me to grow. Soooo… I’m…
Liked by Lisa Bennett
Languages
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Hebrew
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Unbelievable, my PMM Mastery Course by G-CMO has come to an end🥁🥁🥁 Time flies and our journey through the 13 sessions of the PMM Mastery course…
Unbelievable, my PMM Mastery Course by G-CMO has come to an end🥁🥁🥁 Time flies and our journey through the 13 sessions of the PMM Mastery course…
Liked by Lisa Bennett
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I had a blast participating in the 2024 V360 Awards featuring ideas of impact from our innovative and ingenious Accenture people. We had over 1300…
I had a blast participating in the 2024 V360 Awards featuring ideas of impact from our innovative and ingenious Accenture people. We had over 1300…
Liked by Lisa Bennett
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The stellar D-ID content team and I are attending #ContentIsrael today. Hope to see some of you here and I will be updating with pictures and tips I…
The stellar D-ID content team and I are attending #ContentIsrael today. Hope to see some of you here and I will be updating with pictures and tips I…
Liked by Lisa Bennett
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Today at Fiverr, we're celebrating our skilled-freelancers who have surpassed $1M and $5M in revenue with the launch of our Breakthrough Achievement…
Today at Fiverr, we're celebrating our skilled-freelancers who have surpassed $1M and $5M in revenue with the launch of our Breakthrough Achievement…
Liked by Lisa Bennett
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I am thrilled to share that Similarweb has successfully acquired 42matters, a leading app intelligence provider! Here is me, slightly…
I am thrilled to share that Similarweb has successfully acquired 42matters, a leading app intelligence provider! Here is me, slightly…
Liked by Lisa Bennett
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🔎 Every great event marketing plan starts with 5 P's! You know, P... and P... Wait, maybe you don't know? Well, test your knowledge with this…
🔎 Every great event marketing plan starts with 5 P's! You know, P... and P... Wait, maybe you don't know? Well, test your knowledge with this…
Liked by Lisa Bennett
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#PMMs galore! What an honor and privilege it was for me to be on such an esteemed panel of peer judges during Sunday's final session of the G-CMO…
#PMMs galore! What an honor and privilege it was for me to be on such an esteemed panel of peer judges during Sunday's final session of the G-CMO…
Shared by Lisa Bennett
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