Articles by Lisa
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Join us for Kaltura Connect Education Virtual Summit!
By Lisa Bennett
Contributions
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What does a senior marketing executive do?
I believe that the marketing goals should be set in collaboration with the Chief Revenue Officer and the Chief Product Officer, and of course, with the CEO. If the company's goals aren't aligned, when it comes to go-to-market strategy and beyond, then the marketing goals could be totally off. Transparency, joint planning, and collaboration are key. Once that is aligned and agreed - then the CMO can get the marketing team working on the plan that is the best fit to reach those goals.
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How can you create and deliver TED-style talks as a thought leader?
When planning your talk, remember, people won't remember most of it, so make sure you know the 1-3 (tops) things you want them to walk away with, and make sure to hit those points multiple times, beginning, middle and end. And obviously, make sure those points are of value to the specific audience you're addressing.
Activity
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🏃♂️ Marketers are constantly striving to achieve their next big goal, but marketing as a whole is experiencing a certain fatigue. In her latest…
🏃♂️ Marketers are constantly striving to achieve their next big goal, but marketing as a whole is experiencing a certain fatigue. In her latest…
Liked by Lisa Bennett
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I took 53 Gong customer calls with marketers in the last 3 weeks. One of the best marketing use cases I shared with customers is tracking competitor…
I took 53 Gong customer calls with marketers in the last 3 weeks. One of the best marketing use cases I shared with customers is tracking competitor…
Liked by Lisa Bennett
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There are startups that just touch me deeply in a way that's hard to describe, but I'll try. One of them is Pic-Time, and here you see Nirit Gur-…
There are startups that just touch me deeply in a way that's hard to describe, but I'll try. One of them is Pic-Time, and here you see Nirit Gur-…
Liked by Lisa Bennett
Languages
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Hebrew
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Not a typical career path, I know... What a treat and honor it was to be on the recently launched #GCMOPodcast #SHOUTOUT. Thanks for having me😍…
Not a typical career path, I know... What a treat and honor it was to be on the recently launched #GCMOPodcast #SHOUTOUT. Thanks for having me😍…
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