Yael Klass’ Post

It’s both a fun and humbling experience to be featured alongside people you look up to that are now your peers. Thank you G-CMO for bringing me into the fold. I’m pumped to ensure global marketing is properly on the map for Israeli professionals.

Many years ago while obsessively studying leadership and management I kept coming back to those in the field whom I respected essentially saying that to have a balanced and healthy career (and in my opinion, this applies to all areas of life) you want to have: someone to learn from, someone to learn with, and someone to teach. I took this to heart. Later I read an article by Michael Simmons on Accelerated Intelligence that said: "It is a peculiar irony in life that the fastest and best way to learn something is to give it to others as soon as you learn it — not to hog it yourself. Knowledge wants to be free. To rest in other people’s minds. To connect to other knowledge. It’s an innately social organism. Therefore, teaching is knowledge’s oxygen." And so, when Tamar Gal Biton asked me to guest lecture at the IDC 3 years ago I immediately said, I'm in. This week marked the senior presentations for marketing students in their final year at Reichman University where they presented a marketing campaign in front of students, friends, family, and a panel of experts, myself included. This also marked the first time since October 7th that our group was together, as many of these young adults have been constantly pulled away from their education to the battlefield. So as I sat and watched them showcase their creative work and marketing mastery, I was proud to see what they learned, and reflected on what they taught me - resilience. For the young people in Israel launching your careers after a period of profound trauma, disruption, war, market decline, and more and more, I applaud you. All of us "senior" professionals have just as much to learn from you as you do from us. I'm rooting for the students seen here in the picture and the entire generation of graduates who are resilient beyond measure. Keep grinding. Your day will come. Shoutout to my partner Yaara Zajicek who made this year 10x more meaningful.

You know what's scarier than admitting you may have imposter syndrome? Writing an article about it in Forbes. But the truth is, as marketers many of us grapple with imposter syndrome, maybe even uniquely so. I've spoken to industry leaders and dug deep into this topic to bring you insights and strategies to tackle this head-on and shame-free. So let's dive into the real reasons imposter syndrome is so prevalent in marketing, personal stories from fellow marketers, and actionable tips to overcome these doubts and thrive. Just like a failing campaign, turning away from the problem will solve nothing. Happy reading to my fellow imposters ready to rebrand this term with me. Read more here: https://lnkd.in/g4fm4MmT

The Forbes Communications Council has brought together a panel of experts to share our thoughts on messaging gone wrong. And let's be honest, we've all been there. Thank you, as always, to this team of leaders who constantly push for excellence and don't shy away from failure. I'm delighted to be in your company. Scott Morris, Lauren Pasquale Bartlett, Brittany Garlin, Kristin Russel, Susan Y. Hardy, Joe Garber, Toby Wong, Ken Louie, Roshni Wijayasinha, CM, MBA, James Elms, Rob F., Doug Vinson, Nick Karoglou. Read more here: https://lnkd.in/gskqxwZa

How it came to be that I'm in an ad. One fine day at work my buddy Josh Rod said to me: So have you heard about SAM the new Sales AI Module? I know you love AI and I think it's really going to blow people away. To which I unenthusiastically said: Cool (shrug) let me see.  (*This is in no way what we actually said but I wasn't thinking I'd need to relive this experience in the future so, you get it.) Anyway, then he showed me SAM and I was pumped! I started staying up late at night thinking about how fun it was going to be to create a marketing campaign for something so obviously solving problems and at the forefront of technology and just frankly, awesome. After a couple of days, I had an ah-ha moment followed by asking my CMO Guy Gomberg for more money than usual to make an ad. Fun fact, when you're the budget owner and also used to be a professional actor, it becomes kind of obvious which line item to cut first - and thus, here I am in this ad. What you see on screen is 5% of the campaign and about 0.5% of the workload to get this amazing product live. But it sure was a fun part. Shoutout to my buddy Ori Yaniv, the Fomo creative team, and the long list of amazing marketers including Josh, Faith, Itay, Maya, Tomer, Yuval, Adi, Daniel, Julia, Jonathan, and more who bought into the vision, got weird in the brainstorm sessions, and worked tirelessly to make sure the whole world sees the products we make that can be true disruptors. And with that, Meet SAM. You can learn more about SAM’s capabilities here → https://bit.ly/3QOi5BB

Sometimes you just need to know you're not alone. 14 global communication executives (yup, also me) shared a tidbit about their B2B Marketing strategy and the areas to focus on when working hard to capture your audience. Consider this a tasting plate and then feel free to deep-dive into some of the more meaningful work from those you relate to. If nothing else, you'll find some brands to watch. And probably a solid checklist of things to consider that's worth putting on the office whiteboard. Spoiler, #12 is something my team is discussing this week. Happy Reading,

It’s the customer’s world; we’re all just living in it. As the AI boom rages on and social media algorithms get more and more precise in serving us hyper-personalized content, grabbing attention is getting tougher, workloads larger, and consumers significantly savvier to the marketing fluff and blah blah blah. I decided to dive into the topic of personalization in email marketing (not new, but boy is it changing) in my most recent article for Forbes. If your team is chatting about the intricacies of personalized messaging and its profound impact on modern marketing strategies, this one's for you. From leveraging data insights to crafting tailored experiences, I share actionable tips to elevate our marketing game and foster deeper connections with our audience. I'd love to hear what you think and where you're seeing changes in email marketing and other tactics that once were framed as one-to-many and now feel more like one-to-one. Thank you to the Forbes Communications Council for your interest in the subject.

When Jennifer Gutman says she wants to chat about all things AI and creativity I say, clear my schedule. 🌟 I was delighted to be a guest on the Oktopost podcast Radically Transparent (another topic I love, by the way) and delve deep into the world of AI, exploring how this transformative technology is reshaping the marketing landscape. From optimizing campaigns to the new ways in which AI is revolutionizing how we can connect with audiences and drive results, we talk shop and then some. A worthy topic of note - what is the future of our content, design, creative, video, and social teams, and will they have jobs in the very near future? Spoiler alert: yes, but different ones. Listen to the episode here and let me know what you think: https://lnkd.in/gn8eby4Y

Happy International Women's Day! In my life, there have been remarkable women who've guided and supported me on this incredible journey. From family and friends to mentors and colleagues, their strength, wisdom, and resilience have shaped the path I walk today. On this day, let's recognize the importance of defining our own journeys - and for many of us, how difficult this work can be. Each step we take, and every challenge we overcome, contributes to the unique story we're crafting to build an authentic and fulfilling life. Perhaps we can also shed the notion of competition. The false sense of scarcity in opportunities for women, and female success. By fostering a culture of support, mentorship, and encouragement, we create an environment where every woman can thrive and shine. This isn't a slogan or feel-good essay, it's simply an encouragement for each of us women to begin deprogramming a concept many of us were raised on, that if "she" has something you don't. It's simply not true. There is room for all of us. And if there isn't, we can make it. So today and every day, may we build a future where every woman is empowered to define and embrace her journey exactly as she sees it. ✨ Lastly, a big shoutout to Naor Shalom who created the stunning image below and worked on what I would consider one of our more meaningful campaigns so far this year.