Artur Perrella Glukhovskyy

Master SEO. That's a big thing that only a Senior can do. And a senior does not need to impress any boos (I hope so). Everyone already knows that he/she will deliver great results. But if you're a Junior/Mid, Mastering SEO could definitely help you impress your manager (I don't like the word boss). How can you do this? - Try to absorb as much as you can during the onboarding process, which is hard work but has to be done. - Take notes and do your best during the first job. Don't expect to be perfect. You'll screw things up the first time. - Be open to feedback and listen carefully to what your manager says. - Take notes. - Try again, and you'll see results in half the time. This will make you a master of SEO. Step by step.

Personal experience on how to gain some basic knowledge to do an SEO internship: - Follow 5 or 10 top SEOs on LinkedIn (Jairo Vasquez, Patrick Wawok, Davor Bomestar, Jeremy Moser, Steve Toth...) and study their content every day. - Open Search Engine Journal and download their ebook on SEO basics. - Watch a free course on YouTube from SEMrush. - Start creating content on LinkedIn to fix the knowledge in your head. After 6 to 8 weeks, you'll be ready to send out your first internship application.

Many clients want to go from zero to 120k monthly visitors in 5 months. For your own health and the happiness of your clients, make them understand that from the beginning: - We can get to those numbers, but you need at least 18 months. - Those 18 months need to start with content that moves the needle (conversion-oriented). Especially if you're a small SaaS. - We need to start with low keyword diffuclty content. - Then we can start chasing high search volume and difficult keywords. But traffic doesn't necessarily mean money. They must decide what they want first. Let them make the choice for you. Make them aware that a TOFU content can bring traffic, but almost no one will buy their product/service.

Based on my personal experience, when I show them that we have a solid and tested process that goes from site audit to content writing, their curiosity light goes on. Then, when I show them the results we've achieved with some solid conversions and traffic increases, their wall of doubt is usually down. To recap: Method and social proof matter.

22.2% is the CTR for a page ranking #1 on a search engine. (Source: SEMrush) Can you imagine if your product page gets there? Almost 1 out of 4 people searching for that thing could click on your page. That's potentially a lot of money. And you don't have to pay for every click on that page. All you have to do is: - Create quality content - Optimize it for the type of content people need - Make sure you make it conversion-oriented (place CTAs around) - Refresh it every year A piece of content you create in 2020 could bring you traffic and sales for years to come. SEO is a long-term, high-return game. If you want to optimize the cost of your business, SEO is the way.

Here are the best sources where I study SEO every day: - Great blogs: SEMrush and Search Engine Land are my favorites. Get lost in these long and detailed analyses of a topic. - Great LinkedIn creators: Kevin Indig, Eli Schwartz, Davor Bomestar, and Jairo Vasquez are all SEOs you need to add to your reading list. - Newsletters: "Growth Memo" and "Growth Through Content" are my top picks. - Your personal website: Open up that Wordpress site, start having fun with templates and site builders. You can test and learn without giving answers to anyone. Enjoy the ride! Be patient and be consistent!