About
Articles by Rob
-
How to build your distribution machine (actionable lessons from a $300m media mogul)
How to build your distribution machine (actionable lessons from a $300m media mogul)
By Rob Hoffman
-
Build a Content Empire with the Book Method
Build a Content Empire with the Book Method
By Rob Hoffman
Contributions
-
What are the best ways to identify consumer needs and wants in marketing?
Ask them. Who can tell you better about your customers, than themselves Conduct customer research interviews often. Here are some great questions we've been using: 1. Walk me through when you identified that this was a pain for the company.” [Listen for action] “What did you do next?” 2. When you bought our services, what did you think it would do for you? How did you think it would make your life better? 3. OK, let's take a step back. What were you using before you started using our services? 4. What were you afraid of before buying? 5. What made you choose our services over any other option? 6. What’s your favorite part of our services? 7. What’s different about your day-to-day life now - since you’ve gotten our services?
-
What are the best ways to visualize customer journey maps?
In content creation this is a crucial step. It allows you to map content needs depending on the buyer's journey. And answer questions like: What type of content do they need to see in each of the following phases? What questions do they ask themselves at each stage?
-
How can you reach high-income audiences with social media ads?
Find Google Trends to find profitable ideas. Here's how: 1. Go to Google Trends and use the 'Explore' page 2. Adjust the search parameters and add your search term 3. Scroll down to 'Related Queries' These are the most searched queries on YouTube related to your topic. Search the 'rising' and 'Top' for ideas Voilà!
Activity
-
I've grown my LinkedIn and business in record time. (Steal my 5 powerful non-negotiables to grow fast) 1. Focus on one big goal. ↳ Use the rule of…
I've grown my LinkedIn and business in record time. (Steal my 5 powerful non-negotiables to grow fast) 1. Focus on one big goal. ↳ Use the rule of…
Liked by Rob Hoffman
-
I've published 10,000s of SEO content for websites. Some focus more on driving traffic: - Lists - FAQs - Steps - Interviews - Checklists -…
I've published 10,000s of SEO content for websites. Some focus more on driving traffic: - Lists - FAQs - Steps - Interviews - Checklists -…
Liked by Rob Hoffman
Experience & Education
-
Contact Studios
View Rob’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Recommendations received
1 person has recommended Rob
Join now to viewExplore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Rob Hoffman in Canada
21 others named Rob Hoffman in Canada are on LinkedIn
See others named Rob Hoffman