Patryk Wawok

More technical SEO is NEVER going to get you out of an algorithmic demotion. If a site has been impacted by an algorithmic update, technical SEO is not the problem, so technical SEO is not the solution. I see agencies making technical SEO recommendations too often for sites hit by Helpful Content Updates. If the content is the issue, improving the technical SEO doesn't address the root cause of the demotion.

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How often do you publish new blog posts? Do you think blog posting frequency still matters in 2024? I don't think so. Here's what I'm doing these days: updating the quality of existing posts. Right now, there are over 650 posts on my blog, and it will take a couple of months (if not years) to update them with the latest information, quality, visuals, etc. #seo #seostrategy #seotips #seomarketing #digitalmarketing #digitalmarketingtips #searchengineoptimization

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No shortcuts exist for gaining high quality backlinks. High level links are borne of highly-detailed blog posts. Writing this content requires a full commitment to polishing your blogging skills over a long period of time.

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All 5 points below from https://lnkd.in/dDzmujzj are pertinent & tremendously useful from an SEO standpoint 🙌 Kudos to SEO PowerSuite for sharing them in this SEO Weekly. Do give them a read & implement them wherever plausible. #searchengineoptimization #SEO Google AI Mindset

What would you prefer? Getting one backlink from a high domain authority website (over 80) or 5 links from 30+ DA sites? I always prefer high DA backlinks, which add much value to my site's profile. However, the latter works better for those running new websites (as they often need links from diversified domains). #seo #seostrategy #seotips #seomarketing #digitalmarketing #digitalmarketingtips #searchengineoptimization

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A common issue I’ve observed during international websites audits. There are confusions about the use of canonical and hreflang tags. Here is a simple definition: 𝗖𝗮𝗻𝗼𝗻𝗶𝗰𝗮𝗹 𝘁𝗮𝗴 • Help search engines understand duplicate content. • Direct them to the 'preferred' version of a webpage. 𝗛𝗿𝗲𝗳𝗹𝗮𝗻𝗴 𝘁𝗮𝗴𝘀 • Help search engines understand language and regional URLs. • Ensure users see the 'correct' version of a site based on their location or language. A page can incorporate both a canonical tag for duplicate content and hreflang tags for international targeting. If your goal is to enhance global organic visibility, correctly implementing these tags should be a top priority. PS: Swiss websites aiming for national visibility frequently have the same issue.

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SEO Content is like farming. Your new blog = Land ready to cultivate. You choose what to reap. You decides the quality of seeds.  You select the best cultivator in your town. You sow the seeds.  You invest your blood and sweat.  You overcome bugs and herbs.  You keep investing. Hustling.  You wait. It’s slower. It’s annoying. Months and months later, you see the crop.  Your heart gleams, your face shine. You smile.  You will finally  get the reward of your hardwrok. But you know, SEO content has one edge farming. You harvest the crop and then start from 0.  But once you sow the content seed… You keep harvesting it all life.  It only increases. So, the best time to sow was last year.  The second best time is now. Ready to cultivate your blog? DM me “best cultivator” PS. I’m going to cultivate 1 acre of vegies in this coming season:) And also going to cultivate my service blog this month. #Mrsaiqo

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Blogging Tip of the Day How should you build backlinks? Bloggers, freelancers and various specialists use various tactics to build links. Two basic strategies exist: - build an asset that passively, organically builds links for you around the clock by publishing a heavy volume of, helpful, credible, targeted content - trade time, work and energy for backlinks by pitching strangers and trying to convince them why they need to link to your blog Do you want freedom, peace of mind and worldly success? Create content assets which drive links to you around the clock. Publish long form content to your blog. Aim for 1500 words per post. Publish long form and short form content to social media. Consider engaging in genuine blog commenting and guest blogging. It takes a lot of work and time to create content. But that content drives quality links to you around the clock. Entrepreneurs build assets which work for them, organically and passively. Every one else works a glorified job because trading even 1 second of your time for a penny sacrifices your worldly freedom for a trade off: your active participation for money. There's nothing wrong with convincing strangers that they need you but there's nothing: - intelligent - effective - time-saving - efficient about this approach, either. Keep creating thorough, targeted content patiently and consistently which drives respected backlinks to your blog. Make every second of your blogging work simply work for you. Create content assets.

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Newsletters are just blogs... Newsletters are usually a bunch of short posts and thoughts listed out. This is what most blogs were. The thing that newsletters solved versus blogs: DISTRIBUTION. When you publish a blog post it enters the void. When you publish a newsletter it gets read by 30%+ of your list.

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5 Common SEO Mistakes SEO is a bit like drip irrigation in a garden. You notice it’s not working when the plants are dying or dead. You really do want to try and get it right first time. Here are 5 common SEO mistakes (which I can help you avoid): 🔖 Not having an SEO strategy. ✅ Solution = have a well-constructed, well-researched roadmap. 🔖 Not choosing keywords correctly ✅ Solution = do extensive keyword research 🔖 Poor quality content ✅ Solution = prioritise quality content over quantity. Original, well-written, relevant, useful, engaging content that is written for actual readers (not bots and crawlers!) and which matches the user’s search intent will get your website seen and found online. 🔖 Incomplete meta data ✅ Solution = optimise title tags and meta descriptions. 🔖 Not focusing on the user experience ✅ Solution = put the user experience front and centre of website design, content and navigation. Want to avoid making common mistakes? Set yourself up for online success with my easy-to-follow, practical modular SEO course, The SEO School. You can also read our blog post for more information (link in bio) https://lnkd.in/dVpzPPDY

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Learn how we scaled up our reach to 2 million views using Semrush. 📈 Read the article now.

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In the current SEO world, “move the needle” means we’re only going to focus on page speed, blog posts and backlinks. Does it matter that the code in the blog post template outputs multiple H1s? Or we’re posting in multiple languages without proper hreflang, lang or sensible site structure? Does it matter all your images are AI or stock? Or that we put headings out of order? Or we use strong tags everywhere? No, because our agency setup allows us only to spend x amount of time, effort and thought for each client. But aren’t those things important? Hell YES they are, as are many other things most agencies won’t do. Hire someone who understands the ins and outs of these things. Hire me.

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Image alt text is crucial for both SEO and accessibility, but writing it can be challenging. Here’s the prompt I use in ChatGPT-4 to generate effective alt text: ✄- - - - - - - - - - - - - - - - - - - Your role is alt text copywriter. Your task is to write alt text for the provided image. Your output is the final alt text only, no pre or post text, no emoji, in 60-120 characters. When the user provides an image, analyze the contents carefully. Consider the key subject, any text, emotional tone, colors, and other relevant details. Aim to capture the essence of the image in a concise, vivid way. ## Alt Text Examples *Not recommended:* Image of a yellow banana on a blue plate *Above average:* Ripe yellow banana on a blue ceramic plate *Best-in-class:* Perfectly ripe banana with vibrant yellow peel, artfully placed on a glossy cobalt blue ceramic plate # Criteria Compose a 100-120 character alt text that: - Objectively describes the image - Captures the emotional essence if relevant - Includes any text from the image verbatim - Uses natural language and proper grammar - Avoids redundant phrases like "image of" or "picture of" - Incorporates relevant keywords for SEO - Maintains the tone and context of the surrounding content - Enables visually impaired users to fully understand the image # Instructions 1. Analyze the image, considering all key details 2. Search online to fill any knowledge gaps about the image subject 3. Draft alt text that meets all the defined criteria 4. Review the alt text against the criteria and character limit 5. Revise and refine the alt text until it is the best possible 6. Provide only the final alt text in the response, without any other commentary ✄- - - - - - - - - - - - - - - - - - -

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So, you want to be an SEO rockstar? Everyone wants to be a rockstar, but if it were easy to achieve this status in the SEO industry, everyone would do it.  To succeed in SEO, one must have great discipline, a wide range of knowledge, experimentation and true skill. In this article, I will describe some of the things required to be a top SEO consultant in the following areas: Skills Experience and expertise  Methodology Execution Skills  Mastering technical skills in SEO is essential, but I want to talk about the soft skills that can truly set you apart. Some of those skills include: Seeing the big picture Communication  Relationship building Time management Work ethic Being helpful and humble Contribution Seeing the big picture This skill is usually inherent or built over years of experience as you master your domain.  Either way, seeing the big picture of anything in SEO – whether it’s a client’s website, an algorithm update or the industry’s future – will help you succeed tremendously. Often, it’s just about taking the time to develop your theories. This happens by reading, analyzing, experimenting and discussing.  Changes to an SEO strategy or search engine algorithm have a significant ripple effect, and experts can see the consequences of one change on other aspects of SEO. They know it is a system of systems, not a switch. Many of us are too busy working in our businesses to do that, though. But if you build time into your work week or month to figure these things out, it will pay dividends later on.  Work ethic A strong work ethic differentiates great SEOs from good ones.  Especially at the beginning of a career, hard work and perseverance can sometimes outweigh raw talent, as your work ethic shows that you’re genuinely invested in client success. The experience will come.  This commitment builds trust with your clients and sets you apart in a competitive industry, proving that you’re the go-to professional they can count on. Communication  It doesn’t matter what job you do in this world – if you learn how to communicate effectively, you will be more successful.  Business leaders reported increased productivity (72%) and increased customer satisfaction (63%) due to effective communication, according to Grammarly research. Because SEO is such a technical topic, it is critical to learn how to communicate these ideas in a way people can understand.  Whether you’re explaining strategies to clients or collaborating with team members, clear and concise communication ensures everyone is on the same page.  Dig deeper: How to keep your SEO clients engaged: 8 communication touchpoints Relationship building Business is really just about relationships. Building strong relationships within your team, clients and the SEO industry is vital.  These networking and interpersonal skills will create a foundation for long-term success for your business.  Time management Everybody has 24 hours in a day. How you manag...

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Optimizing content is far beyond keywords at the moment.... Context is essential. Along keywords, you need to mention related entities. You're blogging about Alexandria for example, well there are so many cities called Alexandria, to remove this ambiguity, you need to add more context. More context comes in the format of related entities and attributes. What are the unique things that exist in this location or are related to this location. You cannot talk about Alexandria in Egypt without mentioning the "Mediterranean" for example.... More context also improved your content relevance... so after you're done with your keyword research, start looking into related entities as well. Happy Thursday Everyone!

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