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Articles by ☀️ Nico
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Done For you SEO: Common Mistakes, Do's and Don't's
Done For you SEO: Common Mistakes, Do's and Don't's
By ☀️ Nico Bortoluzzi
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Expert SEO Services in Hong Kong - What is There to Know?
Expert SEO Services in Hong Kong - What is There to Know?
By ☀️ Nico Bortoluzzi
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Unwrapping Digital Success: Tailored SEO Strategies for the Packaging Businesses
Unwrapping Digital Success: Tailored SEO Strategies for the Packaging Businesses
By ☀️ Nico Bortoluzzi
Contributions
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What are the best ways to identify toxic backlinks in your link profile?
Red flags to lookout for when assessing spam links: 1)Irrelevant sites: Backlinks coming from websites that have nothing to do with your industry. 2)High Outbound Links: Website links out to thousands of other sites can be a link farm. 3)Over-optimised Anchor Text: Excessive exact-match anchor text can signal manipulative link-building. 4)Foreign Language Sites: Links from websites in languages unrelated to your content. 5)Bad Neighbourhoods: Your backlinks are from adult, gambling, or dubious sites. 6)Hidden Links: Links are using white text on a white background, positioning text off-screen using CSS, or setting font size to zero to hide links. 7)Quick Spike in Backlinks: A sudden and unnatural increase in the number of backlinks.
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How are you preparing for the latest trends in organic search?
Core Web Vitals and page experience are important components of organic search, assessing speed, responsiveness, and user-friendliness of web pages. Google has declared Core Web Vitals as a ranking factor from May 2021, alongside other signals such as mobile-friendliness, HTTPS, and safe browsing. To stay on top of your CWV, I recommend you regularly audit your site for Core Web Vitals issues, utilise tools like Lighthouse and PageSpeed Insights to enhance page speed and usability, and monitor your page experience report in Search Console.
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How are you preparing for the latest trends in organic search?
Ensuring content quality, and diversity is fundamental for achieving success in organic search, as these factors align with Google's goal of delivering the most relevant and reliable results for each query. Quality is typically gauged by the content's ability to align with user intent, offer accurate information, and engage the audience, while diversity involves covering various facets of a topic and offering multiple formats to cater to different user preferences. To achieve this, I usually recommend: - Conducting comprehensive topic research, - Adhering to the E-A-T criteria - Diversifying content types (i.e. blogs, videos, podcasts, infographics, etc.)
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How are you preparing for the latest trends in organic search?
Understanding user intent and behaviour is crucial for optimising a website's performance in organic search results. This involves discerning what users type, how they search, and their interactions with the SERPs, as well as your website, influencing keyword research, content creation, site structure, and performance metrics. For example, a keyword such as "best running shoes" holds a much higher commercial intent than "how to tie a tie", and therefore will require different types of content and SEO tactics to get to the top of Google.
Activity
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How much should you pay for #SEO? This is a tricky question, because it is always context dependant. Let me address this with an example 👇 ✔️ If…
How much should you pay for #SEO? This is a tricky question, because it is always context dependant. Let me address this with an example 👇 ✔️ If…
Liked by ☀️ Nico Bortoluzzi
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How much should you pay for #SEO? This is a tricky question, because it is always context dependant. Let me address this with an example 👇 ✔️ If…
How much should you pay for #SEO? This is a tricky question, because it is always context dependant. Let me address this with an example 👇 ✔️ If…
Posted by ☀️ Nico Bortoluzzi
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Can Someone Please explain Why this is now A thing that people Are doing on Linkedin Because I have no idea Why this would be a good Way of typing…
Can Someone Please explain Why this is now A thing that people Are doing on Linkedin Because I have no idea Why this would be a good Way of typing…
Liked by ☀️ Nico Bortoluzzi
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"WordPress isn't safe and has many security vulnerabilities." I hear this a lot - from CTOs to IT teams. But the truth is, like any tech, WordPress…
"WordPress isn't safe and has many security vulnerabilities." I hear this a lot - from CTOs to IT teams. But the truth is, like any tech, WordPress…
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✅ How many words do you need to beat your competition? Here's the answer 👇 I tried answering this question for a client a while back. I analysed…
✅ How many words do you need to beat your competition? Here's the answer 👇 I tried answering this question for a client a while back. I analysed…
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I wrote the following 𝗚𝗼𝗼𝗴𝗹𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 so you don't have to 👇 (Use them to find #content ideas and gaps that your site can…
I wrote the following 𝗚𝗼𝗼𝗴𝗹𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 so you don't have to 👇 (Use them to find #content ideas and gaps that your site can…
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I wrote the following 𝗚𝗼𝗼𝗴𝗹𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 so you don't have to 👇 (Use them to find #content ideas and gaps that your site can…
I wrote the following 𝗚𝗼𝗼𝗴𝗹𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 so you don't have to 👇 (Use them to find #content ideas and gaps that your site can…
Posted by ☀️ Nico Bortoluzzi
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✅ How many words do you need to beat your competition? Here's the answer 👇 I tried answering this question for a client a while back. I analysed…
✅ How many words do you need to beat your competition? Here's the answer 👇 I tried answering this question for a client a while back. I analysed…
Shared by ☀️ Nico Bortoluzzi
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Achieving 25,700 organic clicks from one page. Yes, you read that right. Wizardry? 🧙♂️ No - the ol' boring compounding effect of #SEO Take a…
Achieving 25,700 organic clicks from one page. Yes, you read that right. Wizardry? 🧙♂️ No - the ol' boring compounding effect of #SEO Take a…
Liked by ☀️ Nico Bortoluzzi
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Achieving 25,700 organic clicks from one page. Yes, you read that right. Wizardry? 🧙♂️ No - the ol' boring compounding effect of #SEO Take a…
Achieving 25,700 organic clicks from one page. Yes, you read that right. Wizardry? 🧙♂️ No - the ol' boring compounding effect of #SEO Take a…
Shared by ☀️ Nico Bortoluzzi
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How to increase your site's organic traffic by 289% by combining AI Processes with Specialised Human #content👇 There's something about enquiries…
How to increase your site's organic traffic by 289% by combining AI Processes with Specialised Human #content👇 There's something about enquiries…
Liked by ☀️ Nico Bortoluzzi
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How to increase your site's organic traffic by 289% by combining AI Processes with Specialised Human #content👇 There's something about enquiries…
How to increase your site's organic traffic by 289% by combining AI Processes with Specialised Human #content👇 There's something about enquiries…
Shared by ☀️ Nico Bortoluzzi
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We raised $3.5m to build the future of primary care! 🥳 👋 Explain like I'm 5: We built a thing, it's growing and people believe in it enough to pay…
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