LatAm Intersect PR

We believe that by embracing new technologies and pushing limits, we can create a better future where brands and audiences are seamlessly connected. Join us on our mission to make lives easier, more fulfilling, and more connected. Let’s reach for the future, never settle, and discover the future of communications with the #INTERSECT, together.

According to #Latinometrics, the Dominican Republic welcomed over 10 million tourists in 2023, nearly as many as its 11 million citizens. This makes one of the smallest countries in Latin America the second-largest tourist destination. I wanted to find out not only what the secret to their success is, but also what LatAm brands can learn from it. 🎯 Targeted Investment The DR’s government has fostered a business-friendly environment by funding critical infrastructure projects and aligning them with tourism growth. Most importantly, they see the two as interrelated - there's no point building a luxury resort if the airport and roads leading to it are in disrepair. ♟️ Strategic Marketing The government’s tourism ministry has achieved impressive results through a well-defined marketing strategy. By identifying and then targeting diverse groups—from digital nomads to eco-tourists and high-net-worth individuals—they have both recognised and adapted to changing tourism trends. 📢 Listening and Responding to Audience Feedback In response to a spate of tourist-related incidents in 2019, the DR reacted promptly by raising standards for hotels and police services. This focus has positioned it among the safest Latin American destinations, comparable to European countries like France, Germany, and Italy. I was thinking about how practices like these can be applied in different situations and markets. That's why I wanted to bring this information, because more than anything, it generates good reflection.

To forge genuine #connections, your brand needs a thoughtfully designed #strategy that resonates with your #goals and #audience. Elevate your influence—let’s craft your next move together.

When it comes to #shopping, it's not just about what you buy, but also largely about the experience and the inspiration that the environment provides. As consumers continue to rely on online shopping, the experience has lost its charm and has essentially become a chore. Pinterest, however, differentiates itself from other online shopping platforms because it creates an experience based on #inspiration, with the understanding that consumers crave the unexpected. According to #Pinterest, 97% of top searches on the platform are non-branded, which means that people go there looking for something specific but not a #brand in particular—they want to be inspired by the ideas they find. And those ideas spark a desire to shop. Is your brand making the most of Pinterest's inspiration-based #ShoppingExperience?

Uno de los privilegios de formar parte de LatAm Intersect PR es tener la oportunidad CREAR juntos. Dentro de la confianza que me han dado Claudia Daré y Roger Darashah, para liderar la nueva área de negocio Thought Leadership, hemos logrado llevar una serie de recomendaciones clave para líderes en América Latina en diferentes medios de la región. Con mucha ilusión, les comparto algunas de estas publicaciones: - Ambito Financiero, Argentina: https://lnkd.in/eqcds3NF - Mundo do Marketing, Brazil: https://lnkd.in/enkcGuNY - Tijuano Informativo, México: https://lnkd.in/egH2As-j - Panamá 24 horas, Panamá: https://lnkd.in/ePfKSWQw Si deseas conocer más de nuestra propuesta para emprendedores, empresarios, directores y demás, que deseen posicionarse como líderes referentes en sus industrias, no duden en contactarnos.

#CGI technology + #newsjacking to tell a brand’s story. Good #communication strategies are all about the audience and their interests, mixed with a pinch of #creativity. When engaging with your audience, the #POV must always prioritize their perspective. This is the key to staying ahead of the competition. Caudalie is going viral on #TikTok by leveraging CGI to seamlessly join trending conversations. #Kudos to them for promoting their services without it feeling like unwanted content. Brands, take note! #OlympicGamesParis2024

In today's phygital age, influencers have become powerful catalysts for successful product and service launches. But what is the key to effectively integrating them into your next communication campaign? Here are a few things we've learned. Recently, we launched a food delivery service for one of our clients, and influencers played a pivotal role in its success. Alongside a robust press strategy and a standout launch event that invited influencers and journalists alike, their contribution was indispensable. Just imagine: you're preparing to unveil the next big thing. You crave buzz, excitement, and engagement that makes your likes soar faster than you can refresh your feed. Influencers, when used in concert with your other strategic tools, can provide that extra step that takes your campaign from media coverage directly into people's conversations. But what distinguishes influencers from other parts of our PR & Comms strategies? It's not merely their ability to strike poses or master filters. It's their authenticity and genuine connection with their audience. When an influencer recommends your service, their words carry the weight of a friend's suggestion rather than a manufactured brand endorsement. We believe the key to a successfully integrated launch lies in selecting influencers who resonate with your target demographic while empowering them to work their magic within a cohesive communication campaign. By partnering with the right influencers, you can transform a launch into a resounding success—this is not just a marketing tall tale but a proven strategy. Are your campaigns achieving this level of impact? If not, isn't it time you considered what you are missing? LatAm Intersect PR

#GenZ, the most socially savvy generation, is increasingly stepping away from #SocialMedia due to feelings of sadness, anxiety, and depression, with 41% reporting negative emotions from these platforms, according to a recent survey by #Origin. Although many recognize the benefits of social media, they are more likely to disengage from content that makes them feel insecure. For #brands, this shift underscores the importance of adopting human-centered strategies that prioritize #personalization and genuinely understand users' needs and desires. By taking a more human approach, brands can build genuine connections and address the emotional challenges their audience faces, while also seizing the opportunity to engage the 77% who believe the platforms offer more benefits than drawbacks.

Tune and measure #SEO efforts with non-invasive audience #data. Run a search on mobile devices in Mexico for key business topics like #BlackFriday using Share of Find. Instantly see how often a brand appears to users across various social media platforms during a specific #holiday, even for those who may not yet know which phone they want.

Companies can no longer afford to engage superficially or risk being seen as opportunistic. Modern consumers demand authenticity and genuineness in addressing social and #EnvironmentalIssues. At LIPR, we are committed to playing our part in improving the planet and enhancing our interactions with one another. Our #Diversity, #Equity, and #Inclusion (#DEI) & #Environment services are designed to help our clients make a positive impact in their industries and communities. We champion transparency, authenticity, and the power of communication for the greater good. Ready to make a meaningful impact? Learn more here >> https://lnkd.in/dWTxjPUX