Claudia Daré

25 PRovoke Innovator Americas | PR News Industry Champion | EY Entrepreneurial Winning Women Brazil 2023 / Expert in Latin America - Founding Partner at Latam Intersect PR

São Paulo, São Paulo, Brasil Informações de contato
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Sobre

I am proud to be recognized as one of PRovoke 25 America's Innovators Professionals. I am also a member of the Ernst & Young Winning Women Brazil Class of 2023, a recipient of the PR News Top Women title as Industry Champion, and I was honored with the title of Woman Professional PR of the Year 2022 by Sabre Awards and Davos Awards. With over 30 years of experience in journalism, public relations, and communication, I am a specialist in strategic planning and cross-border coordination.

My leadership skills have enabled me to effectively oversee communication strategies for well-known brands and products in key regional economies. One of my significant accomplishments was securing the title of Best Agency in Latin America at the 2019 PR Global Awards for the outstanding performance of the hub I managed at Sherlock Communications.

I have also been honored with several other awards, including Sabre Awards in 2021, 2022, and 2023, PR Week Awards in 2021 and 2023, Jatobá Awards in 2021 and 2022, Davos Awards in 2022, PR News Awards in 2022 and 2023, and the PR News Digital Awards in 2023 for my agency, Latam Intersect PR - the agency I co-founded in 2019 with my business partner, Roger Darashah.

In my earlier career as a journalist, I served as a foreign correspondent in Mexico and the United States from 2008 to 2013, contributing to publications like Valor Econômico and Época magazine under the Globo Group. I have an extensive portfolio of articles published in various publications and have played pivotal roles in producing and directing TV shows and documentaries for leading Brazilian broadcasters.

I´m fluent in English, Spanish, and my native Portuguese, understanding Italian but replying in Spanish, I have a multicultural background shaped by living in England, Italy, Mexico, and the United States. My wealth of experience and exceptional achievements underscore my prowess in the field of communications.

Furthermore, I am also the author of a book titled "Las 19 miradas," a collection of short stories released in Mexico in 2013. For more information about the book, you can visit my blog: http://contosmexicanos.blogspot.com/

Artigos de Claudia

Atividades

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Experiência

  • Gráfico LatAm Intersect PR

    Founding Director

    LatAm Intersect PR

    - o momento 5 anos 3 meses

    São Paulo

  • Gráfico Sherlock Communications

    Head of Latam

    Sherlock Communications

    - 2 anos 4 meses

    São Paulo Area, Brazil

    Responsible for the implementation and coordination of the Latin America network for the agency, commanded more than two dozen professionals in the most important economies of the region, where she set up offices and formed the networking of the region for the agency's performance and awarded with the PR Week Global Awards Best Agency in Latam for the development under her control.
    Claudia managed the Latam team and the strategies for coordinating client´s brand projects, for their…

    Responsible for the implementation and coordination of the Latin America network for the agency, commanded more than two dozen professionals in the most important economies of the region, where she set up offices and formed the networking of the region for the agency's performance and awarded with the PR Week Global Awards Best Agency in Latam for the development under her control.
    Claudia managed the Latam team and the strategies for coordinating client´s brand projects, for their positioning and consolidation in each country, using innovation for generating studies and new narratives taking into account the particularity of each culture.
    Managing of the area´s budget and strategies for new businesses.

  • Gráfico Press Services Soluções Integradas em Comunicação

    PR Account Manager Consultant

    Press Services Soluções Integradas em Comunicação

    - 1 ano 9 meses

    São Paulo e Região, Brasil

  • Gráfico Zeno a DJ Edelman Company

    PR Account Supervisor

    Zeno a DJ Edelman Company

    - 2 anos

  • Foreign Correspondent

    Editora Globo

    - 5 anos

    Mexico and United States

    Development of news reports for Época Magazine and Valor Econômico news paper in Brazil

  • Gráfico Rede Globo

    Docs director and writer

    Rede Globo

    - 2 anos 4 meses

    Presidente Prudente Area, Brazil

  • Production Department Manager

    CBN - Christian Broadcasting Network

    - 2 anos 10 meses

    Sao Paulo area, Brazil

    Resposible for the coordination and production of Brazilian shows for the American Company based in Virginia, United States.

  • Gráfico Rede Record

    Editor

    Rede Record

    - 1 ano 2 meses

    Sao Paulo area, Brazil

    Special News editor for Fala Brasil news show

  • Senior Public Relations Account Executive

    Andreoli MSL Brasil

    - 1 ano 1 mês

    Sâo Paulo area, Brazil

    Strategy development, event management and customer service for Bank Of America, Vivo and others.

  • Producer, editor and writer of documentaries, feature articles, and others shows

    TV Cultura and RBS TV

    - 12 anos 11 meses

    Sao Paulo an Porto Alegre areas, Brazil

Formação acadêmica

  • Journalism

    Universidade Metodista de São Paulo

    -

  • Social Communication in Radio and Television

    FAAP

    -

Publicações

Reconhecimentos e prêmios

  • 2021 PREMIO JATOBÁ

    -

    Best Research in Communications

  • 2021 SABRE AWARDS LATIN AMERICA WINNER

    Sabre Awards 2021

    Best PR Campaign in Latin America to Bora Testar

  • 2019 PR WEEK GLOBAL AWARD

    -

    Recognition as the BEST AGENCY IN LATAM for the network and campaings developed in the region under her coordination

  • 2017 SABRE AWARDS LATIN AMERICA WINNER

    Sabre Awards

    Winner Sabre Latim America Awards 2017 in the Food & Beverage category as Project Manager of the MC - Mais Consciência Campaign for Diageo Brazil (2015 - 2016)
    https://www.holmesreport.com/events-awards/sabre-awards/sabre-awards-latin-america/2017-winners

Idiomas

  • English

    Nível nativo ou bilíngue

  • Spanish

    Nível nativo ou bilíngue

  • Portuguese

    Nível nativo ou bilíngue

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