Delta Analytics BV

Our Share of Find (SoF) tool makes it possible to track your brand’s presence across multiple social media platforms. This is not the same as Share of Search, a tool that requires a user to type in keywords.   Share of Search is limited to providing data based on users typing in the brand name. But if they don’t know what brand they are looking for, how do you know if your brand is appearing on the more natural search queries? (https://bit.ly/3AasIJl) This is why SoF, part of our suite of Emotional Analytics Reports powered by our Associative HyperSearch™, offers brands the ability to truly measure their online presence.   Our tools are delivered through an SaaS model that is exclusively available through our partners LatAm Intersect PR -> https://lnkd.in/debKDJFc).

Do brands truly know where they are positioned in different markets? What about where their brand name is showing up with respect to a particular issue?   Our exclusive partners LatAm Intersect PR used our Share of Find (SoF) tool to see how phones brands were being perceived in the Brazilian and Mexican market. The results revealed that in both these countries the Samsung brand is positioned within the ‘cheap phones’, a perception that would normally be associated to Xiaomi or Huawei.   Is this perhaps how Samsung wants to be positioned in these markets or could this be revealing that its PR efforts need to urgently modify its value messaging?   Share of Search (Google) results may demonstrate the degree of a brand’s SEO efforts but it doesn’t capture the more natural manner that consumers search online. SoF is a brand’s true, unbiased visibility ranking with respect to any particular issue. In other words, it allows brands to see the world in the manner that consumers search for a particular product or information, in an unprompted and unconditioned manner.

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From July 6th to 7th the conversations conveyed by the U.K. 7-day media experienced a strong swing in emotions between surprise and happiness around the economy, with happiness continuing to dominate the emotional climate depicted in the media. Could this just be a reflection of a ‘honey moon’ period or something more long term? (The Guardian - https://bit.ly/3zZq1tO). Only time will tell. In the meantime, our Emotional Analytic Reports will help us to keep an eye on the U.K.’s emotional climate.

A hot topic in Brazil is around the legalisation of gambling and games of chance. Our Emotional Analytics reports (EAR) captured a snapshot of how Brazilian social media users feel about this topic based on publically available user conversations across the five most popular social media platforms.   Where things get interesting is what’s happening on each platform. Could it be that a new generation of Brazilian would-be gamblers might see legalized casinos and other games of chance in a less positive light? (CNN Brasil - https://bit.ly/4cZRsCl)   For companies in the gambling and betting industry and legislatures, continued monitoring of the emotions around these topical and hot-button issues could provide some useful data analysis.   Emotional Analytics Reports (EAR) map the emotions associated to a topic that help give an indication of a society’s feelings of that topic and are exclusively available in Latin America through LatAm Intersect PR.

Being aware of the growing limitations of accessing data that is and will continue to impact brand marketers, we’re always looking for ways that can help stay ahead of these changes and challenges.   If you’re looking for a future proof tool to support marketing then our Share of Find (SoF), exclusively available in Latin America through our partnership with LatAm Intersect PR may be what you need.   Like the popular ‘Share of Search’ powered by Google Trends, SoF uses large-scale, anonymized user search data. But instead of relying on Google’s ‘black box’ algorithm and own-brand trend forecasting, SoF instead collects the results of searches - the find - showing brands exactly what users are seeing when they search, rather than the more narrow results of what users are searching for in the first place.   Understanding the nuances between share of search and share of find can mean a whole different, and in fact more efficient and cost effective way of developing brand marketing. Moreover, enabling brands to get that little bit closer to their audience. https://bit.ly/3RTRDqs

Share of Find (SoF) is part of our suite of analytic tools developed by our data-driven empathy optimization specialists. SoF is available in Latin America through our exclusive partnership with LatAm Intersect PR. (https://bit.ly/3xCtqhs)   Arm your marketing teams with data that reveals what online users are actually being shown. SoF is able to capture results from more natural ways people search the internet.   SoF reports can be generated for any online platforms - from online news to social media - in any language and across any country, complete with language and country-specific results.  

On June 11th the emotional temperature of the 7-days average news coverage associated to the economy experienced a one-day drop in emotions associated to sadness. Could this be associated to the World Bank’s announcement reducing the predictions of Argentina’s GDP by 6 points?   Emotional Analytics Reports (EA Reports) reveal the emotions most associated with a particular brand, product or issue across the Web, news and any social media platform. Developed by our team of data-driven empathy optimization specialists, EA Reports are exclusively available in Latin America through LatAm Intersect PR.

It was reported in May that Argentina’s economy was experiencing its deepest fall since March 2020 and that inflation seems to be decreasing over the months. Looking at issues around the economy, from February to May, the Argentine Web (public) has experienced a fairly consistent emotional climate, with the exception of April. What insight could be drawn from this relative consistent emotional temperature?

We totally understand the importance of emotions.   Our suite of Emotional Analytics Reports can provide marketing and communications professionals, analysts and researchers with the opportunity to unconditionally and non-invasively identify, track and record emotional associations with a brand or topic of interest, across public content in any country or language.   Whether it is for a specific event or to establish a brand’s emotional temperature with its audience, our reports offer real-time emotional snapshots.