Edelman Canada

Edelman Canada’s Gen Z Lab and Global Women’s Empowerment Network (GWEN) hosted a fireside chat to talk all things Gen Z. Broadcast across the country, this panel discussion was an opportunity for Edelman Canada staff to listen to their Gen Z colleagues explore various topics such as communication styles, collaboration and how to advocate for yourself, offering fresh perspectives and insight. Here are three takeaways from the event: Gen Z employees need to feel safe, confident and heard in the workplace. By intentionally crafting teams with diverse backgrounds, it ensures that various perspectives and voices can be heard and considered. As Gen Z enters the workforce and encounter news situations and stresses for the first time, they need to figure out how to take care of their mental health while growing their career. Creating places and spaces for Gen Z colleagues to talk openly and share how they best balance work and mental health is crucial.     21% of Gen Z adults identify as LGBTQ+ while 48% of Gen Z identify as non-white, making it the most multicultural generation in Canadian history. They have figured out how to best embrace their identities to bring their most authentic selves to the workplace. +++ Le Gen Z Lab d'Edelman Canada et le Global Women's Empowerment Network (GWEN) ont organisé une discussion au coin du feu pour parler de tout ce qui touche à la génération Z. Diffusée dans tout le pays, cette discussion en groupe a été l'occasion pour le personnel d'Edelman Canada d'écouter leurs collègues de la génération Z explorer divers sujets tels que les styles de communication, la collaboration et la façon de défendre ses intérêts, en offrant des perspectives et des points de vue inédits. Voici trois points à retenir de l'événement: Les employés de la génération Z ont besoin de se sentir en sécurité, confiants et entendus sur le lieu de travail. En façonnant intentionnellement des équipes aux origines diverses, on s'assure que diverses perspectives et voix peuvent être entendues et prises en compte. Alors que la génération Z entre sur le marché du travail et fait face à de nouvelles situations et au stress pour la première fois, elle doit trouver comment prendre soin de sa santé mentale tout en développant sa carrière. Il est essentiel de créer des lieux et des espaces permettant aux collègues de la génération Z de parler ouvertement et de partager la manière dont ils concilient au mieux travail et santé mentale.     21 % des adultes de la génération Z s'identifient comme LGBTQ+, tandis que 48 % de la génération Z s'identifient comme non-blancs, ce qui en fait la génération la plus multiculturelle de l'histoire du Canada. Les membres de la génération Z ont trouvé la meilleure façon d'assumer leur identité et d'apporter leur personnalité la plus authentique sur le lieu de travail.

What a week at #CannesLions2024! Edelman came second in the Independent Network of the Year rankings, Edelman London came second in the Independent Agency of the Year rankings and was first in the Independent Agency of the Year rankings for the Good Track.    We won a Titanium Lion for DP World's 'The Move to Minus 15' and walked away with four Gold Lions, six Silver Lions, and five Bronze Lions for nine separate campaigns from EMEA, North America and APAC. You'll see us leading the charge in PRWeek's table rankings. This success is a testament to the hard work and creativity of our incredible team and our amazing clients. Over the last 10 years, since first attending the Lions Festival, we have evolved from a PR firm into a communications powerhouse. We are proud to create work that not only wins awards but drives meaningful change in business and society, proving that Trust Drives Growth and Action Earns Trust. Learn more about our work: https://edl.mn/3zreyD2 See us at the top of PRWeek's Cannes Lions Table Rankings: https://lnkd.in/eGHSRw8p

SHT just got real!    Edelman Canada takes home a GOLD Cannes Lion in the Creative Commerce Category for Market Disruption! This is testimony to our wealth of creative talent in Canada and we couldn't be prouder. +++ Edelman Canada remporte un Lion de Cannes OR dans la catégorie Commerce créatif pour la Perturbation du Marché ! Cela témoigne de la richesse de notre talent créatif au Canada et nous ne pourrions être plus fiers.

Can we say SHT? Well we just did! Edelman Canada's award-winning IKEA SHT campaign sparked a national discussion around circularity and sustainability, shining a spotlight on the issue of double taxation on second-hand items across the country.

Amazing wins! Our team is so excited to announce these notable awards for IKEA Canada for the SHT campaign at the 2024 Cannes Lions! We won both a Silver Lion in the PR category for market disruption and and a Bronze Lion in the Direct category for corporate purpose and social responsibility. Congratulations to all the teams involved for bringing this great work to life! #CannesLions2024 +++ Des victoires incroyables ! Notre équipe est ravie de partager les deux victoires de IKEA Canada pour la campagne TASM aux Cannes Lions 2024 ! Nous avons remporté un Lion argent dans la catégorie Relations Publiques pour perturbation du marché et Lion de bronze dans la catégorie Direct pour objectif de l'entreprise et responsabilité sociale. Félicitations à toutes les équipes impliquées dans la réalisation de ce grand travail ! #CannesLions2024

What a fantastic start! We won a Silver Lion in the Health & Wellness Lions for our work with Sanofi on Allegra Airways. Onward to more success! Explore our winning work: https://edl.mn/3KOhCf0

Our latest SAP Concur influencer program was the perfect example of a company embracing the powerful space of B2B Influencer Marketing to drive business growth. Thank you Association of National Advertisers for the great article, Fiona Hughes for bringing our Global DJE perspective forward, Sherri Bebee for the commentary on the piece and for allowing us to drive this, and finally to the amazing Edelman Canada team Jai Dev Gupta Ornella Duval Alicia Ali and Lisa Cimini for bringing it to life. ----- If you're a B2B business, consider some of these reasons for engaging in the space: 🔥Targeted Audiences: Influencers have niche followers interested in specific industries or products. By partnering with them, B2B businesses can reach potential customers genuinely interested in their offerings 🔥Trust and Credibility: Decision makers value influencers’ opinions. Collaborating with thought leaders builds trust and credibility for B2B businesses. 🔥Content Co-Creation: Rather than doing it on your own, partner with influencers to create white papers, collaborative articles and POVs. Their expertise adds value and expands your reach to an engaged community Remember, B2B influencer marketing isn’t just about direct sales—it’s about building awareness, trust, and community. 🌐💡 #B2BMarketing #InfluencerMarketing #BusinessGrowth #SAPConcur

It’s Pride Month. But Pride goes beyond just one month. It encompasses the daily experiences of LGBTQIA+ individuals in all aspects of life. It’s about #EverydayPride. At Edelman, we're passing the mic to our community, allowing them to share their everyday Pride stories — the challenges, the surprises, and, most importantly, the joy. Stay tuned for more throughout the month! +++ C'est le mois de la Fierté. Mais la Fierté ne se limite pas à un mois. Elle englobe les expériences quotidiennes des personnes LGBTQIA+ dans tous les aspects de la vie. Il s'agit de #EverydayPride. Chez Edelman, nous passons le micro à notre communauté, en lui permettant de partager ses histoires de Fierté au quotidien - les défis, les surprises et, surtout, les joies. Restez à l'écoute pour en savoir plus tout au long du mois !

We’ve ALL used Google Maps to go from point A to point B in the least amount of time. But what about a tool that helps you find your way with better air quality? True innovation never comes easy. And after 2 years of nervy days and sleepless nights, we’re proud to share Allegra Airways. The world’s first navigation tool to help allergy sufferers find real-time routes with less pollen, less air pollution, and better air quality. Allegra Airways is powered by live data that tracks 12 types of pollen and 6 types of air pollutants, down to an accuracy of just 5 meters. Humbled to know we’ve already helped allergy sufferers breathe easier by generating over 300K+ routes and counting. And we're only just getting started. Couldn’t have achieved this without the vision and belief of our client partners at Allegra and our environmental data partners at Ambee. Special thank you to the impossible kick ass team that brought this to life, you know who you are.

Edelman Montreal hosted a special event Trust event this week, bringing together a group alumni for a discussion between past and present Edelman employees. The intimate gathering allowed us to reconnect and discuss our latest findings from the 2024 Quebec Trust Barometer. While trust levels in Quebec are generally strong, the data signals some distrust towards government. This highlights the critical role of open communication and providing platforms for employees, customers, and citizens to ask questions and voice their concerns.   Explore the full findings of the 2024 Quebec Trust Barometer report here (French only): https://lnkd.in/e82dYGq7 +++ Edelman Montréal a organisé un événement spécial Confiance cette semaine, réunissant un groupe d'anciens pour une discussion entre les anciens et les actuels employés d'Edelman. Cette rencontre intime nous a permis de nous retrouver et de discuter de nos derniers résultats du Baromètre de Confiance du Québec 2024. Alors que les niveaux de confiance au Québec sont généralement élevés, les données indiquent une certaine méfiance envers le gouvernement. Cela souligne le rôle essentiel d'une communication ouverte et de la mise en place de plateformes permettant aux employés, aux clients et aux citoyens de poser des questions et d'exprimer leurs préoccupations. Découvrez les résultats complets du rapport du Baromètre de confiance du Québec 2024 ici : https://lnkd.in/e82dYGq7