Edelman Canada reposted this
Our latest SAP Concur influencer program was the perfect example of a company embracing the powerful space of B2B Influencer Marketing to drive business growth. Thank you Association of National Advertisers for the great article, Fiona Hughes for bringing our Global DJE perspective forward, Sherri Bebee for the commentary on the piece and for allowing us to drive this, and finally to the amazing Edelman Canada team Jai Dev Gupta Ornella Duval Alicia Ali and Lisa Cimini for bringing it to life. ----- If you're a B2B business, consider some of these reasons for engaging in the space: 🔥Targeted Audiences: Influencers have niche followers interested in specific industries or products. By partnering with them, B2B businesses can reach potential customers genuinely interested in their offerings 🔥Trust and Credibility: Decision makers value influencers’ opinions. Collaborating with thought leaders builds trust and credibility for B2B businesses. 🔥Content Co-Creation: Rather than doing it on your own, partner with influencers to create white papers, collaborative articles and POVs. Their expertise adds value and expands your reach to an engaged community Remember, B2B influencer marketing isn’t just about direct sales—it’s about building awareness, trust, and community. 🌐💡 #B2BMarketing #InfluencerMarketing #BusinessGrowth #SAPConcur
B2B influencer strategy is wildly underrated - SAP is thinking ahead!!
@johnsfinancetips | Content Creator | Personal Finance | 4+ Million Subscribers
3wLove to see this as a former SAP AE, also love SAP Concur!