Marcelo Bradaschia

Brazilian neobank 'Nubank' made waves recently as it announced reaching 100 million customers across Latin America. Jag Duggal, Chief Product Officer at Nubank shares his views on how he looks at the business. "Nubank is a technology company. Without it, our business is not viable. But we are not interested in technology for technology's sake. We are interested in how technology can be used to improve customer lives, and how it can address customer pain points in a fundamentally different way. Our business is the marriage between an obsession with the customer and technology". Listen, technology is a great enabler, but it's a means to an end. Ultimately, the solution you build is a crowd-puller if it's developed around customer needs.

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Nubank moving into what appears to be the MVNO space. of course through partnerships by offering eSim to their customers as part of their move to enter the travel sector. The convergence is extremely interesting. but I am not too clear yet of the strategy other than to offer an additional means to target the sector. #digitalbanks #banking #cx #customerexperience

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As well as other neobank, Nubank is venturing into telecommunications. #Nubank, the Brasilian disruptor in banking, is set to redefine the telecom landscape with its upcoming venture into mobile services. Anatel, Brazil's national telecommunications agency, has given the green light to a groundbreaking partnership between Nubank and Claro Brasil. This collaboration paves the way for Nubank's entry into the mobile market through the launch of its own Mobile Virtual Network Operator (MVNO). The agreement, approved after months of anticipation, marks a significant milestone in Nubank's evolution beyond traditional banking services. While not directly involved in this venture, it's noteworthy that Guilherme M. do Lago, Nubank's CFO since February 2021, is listed as one of the administrators of Nucommerce, the entity spearheading this initiative. Nubank's bold move into telecommunications has garnered attention from both industry insiders and investors alike, signaling confidence in the company's ability to diversify and innovate. As other fintech like Revolut did recently, Nubank's entry into the telecom sector introduces a new player to the market, potentially shaking up existing dynamics and fostering innovation and competition. With its track record of customer-centric innovation, Nubank's foray into mobile services could herald a new era of affordable, user-friendly telecom offerings, challenging incumbents to up their game. Am I the only one spotting an interesting trend here? The article on Tecnoblog in the first comment. Want to stay up to date with the market? Here my newsletter: - Linkedin: https://t.ly/s541W   - Substack: https://lnkd.in/dzfGJzmW

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Nubank enters the mobile network market with eSIM services #Nubank, the NYSE-traded Brazilian #fintech neobank, is making its first foray into the mobile network sector with the launch of an eSIM (embedded SIM) service for travelers. This new offering allows customers to access 10GB of free roaming internet in over 40 countries without needing to switch out their existing SIM card. Nubank's entry into the mobile network market is backed by significant growth and strong investor confidence. The company has seen its valuation surge by 170% in the past year, reaching an all-time high of $58 billion. This move into eSIM services is expected to further enhance its market presence and customer engagement. This strategic expansion into mobile services underscores the synergies between financial services and telecommunications. By bundling mobile plans with its banking services, Nubank aims to turn occasional users into regular subscribers, driving loyalty and engagement. The eSIM service, powered by Gigs, simplifies the regulatory complexities and provides a seamless user experience. Hermann Frank, CEO of Gigs, highlighted the potential of this partnership, stating, “Bundling mobile plans represents a powerful lever for neobanks to turn irregular users into monthly paying subscribers, encourage upgrades to premium features, and create an ecosystem where banking acts as a hub for multiple value-added services.” Nubank's innovative approach echoes similar moves by other neobanks like Revolut and Zolve, which have also entered the mobile network space. This trend is expected to grow as more financial institutions recognize the value of integrating mobile services to enhance customer offerings and streamline digital experiences. David Vélez and his team are excited about this new venture, which aligns with Nubank’s mission to challenge the status quo and offer more value-added services to its customers. As Nubank continues to innovate, it is well-positioned to lead the convergence of banking and telecommunications, providing seamless and efficient solutions for its global customer base. The article on TechCrunch in the first comment. Want to stay up to date with the market? Here my newsletter: - Linkedin: https://t.ly/s541W   - Substack: https://lnkd.in/dzfGJzmW

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Nubank, the digital banking leader in Brazil, introduces a new Global Account in collaboration with Wise to serve its affluent customer base known as “𝗨𝗹𝘁𝗿𝗮𝘃𝗶𝗼𝗹𝗲𝘁.” This move represents a strategic entry into the high-income market segment. 💳 𝗨𝗻𝗶𝗾𝘂𝗲 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: The Global Account allows seamless currency conversion within the Nubank app, offering competitive conversion rates of 0.9% - the lowest in the segment. Users can convert Brazilian Reais to dollars and euros without inter-account transfers. 🌍 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗧𝗿𝗮𝘃𝗲𝗹𝗲𝗿𝘀: Nubank’s Global Account offers greater convenience than traditional credit cards, with up to two free monthly foreign currency withdrawals. Customers also receive a virtual SIM card with 10GB internet access across 40 countries to stay connected without worrying about roaming charges. 📈 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗙𝗼𝗰𝘂𝘀: Nubank aims to expand its presence in Brazil’s affluent market segment, leveraging tailored financial solutions and unique benefits to attract high-income customers. 💬 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: David Velez, CEO of Nubank, emphasizes the importance of catering to high-income customers and plans to launch more products tailored to this segment in 2024. Source: https://lnkd.in/dM5dXziE https://lnkd.in/dPYPJ65m Exciting times ahead for Nubank and Wise! 🚀 #Fintech #GlobalAccount #Nubank #Wise #AffluentMarket #Innovation

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A technology having a customer centric approach with a scalable business model

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🚨🆕 Activate recurrent payment collection via "PIX RECORRENTE by PayMee”! 🆕🚨 A Recent resolution from Brazilian Central Bank (BCB#402) postponed the implementation of "PIX_Automático" to June 16, 2025. However, you can activate "Pix_Recurrent by PayMee" to your company today! We are anticipating the availability of most of the features that will be available through “Pix Automático” by 11 months. With PayMee's Recurrent Pix, just one consent/authorization is enough to turn all recurrences into automatic collection schedulings. More conversion for your commerce, more convenience for your consumer and significant relief in the operational burden of your business. The new feature uses the “payment initiator” functionality in the “Open Finance” standard and also the “Arranjo Pix” attributes. Innovate with PayMee! #recurrent #pix #pixRecurrent #ecommerce #retail PayMee Instituição de Pagamento ( #IP_Licensee )

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Our latest Thought Leadership paper explores the dynamic landscape of Open Banking across key Latin America markets. We dive into key trends, market opportunities, regulations and infrastructure, and consumer adoption. #MastercardOpenBanking #EmbeddedFinance #mastercardemployee

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𝟓 𝐏𝐨𝐰𝐞𝐫 𝐌𝐨𝐯𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐎𝐩𝐞𝐧 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 𝐢𝐧 𝐁𝐫𝐚𝐳𝐢𝐥 𝐚𝐧𝐝 𝐂𝐡𝐢𝐥𝐞 🌎 🇧🇷 Brazil Levels Up Open Finance with Streamlined Pix and Broader Participation ➊ Banco Central do Brasil and the National Monetary Council (CMN) have introduced new rules to streamline the payment initiation journey with Pix, Brazil's instant payment system. This includes enabling contactless transactions and expanding the range of institutions required to participate. The establishment of a definitive governance structure marks a significant step towards a more organised and accessible financial landscape. ➋ Noda’s expansion into Brazil brings cross-border multichannel payment services, unified reconciliation, single onboarding, and instant banking and money transfers across Brazil, Europe, the UK, and Canada. This expansion simplifies the operational complexities for merchants by enabling seamless cross-border transactions. Businesses can now cater to a broader audience with minimal friction, enhancing their global reach and operational efficiency. ➌ Mercado Pago, Noh, and Iniciador begin offering "Smart Pix" transfers, allowing automatic transfers via Pix between accounts held by the same user with a single authorisation. This feature marks a significant advancement in the user experience, offering a convenient and secure way to manage multiple accounts. It’s a game-changer for individuals and businesses alike, streamlining financial management and reducing the administrative burden. 🇨🇱 Chile Sets the Stage for Open Finance Revolution ➍ Chile’s Comisión para el Mercado Financiero (CMF) has rolled out the regulations for the Open Finance System under the Fintec Law (No. 21,521), with a 36-month implementation timeline. This regulation is expected to foster greater competition and financial inclusion by enabling new financial service providers to enter the market. ➎ Floid introduces pay-ins and payouts offerings, aimed at facilitating online transfers and enhancing its service offerings within the Open Banking framework.  By providing a comprehensive suite of financial services through a single provider, businesses can offer a more integrated and user-friendly payment experience, which is critical in a digital-first economy. ________________ ♨️ Latin America's open finance revolution is picking up steam, and these recent developments are a glimpse into a future of more accessible credit, innovative financial services, and a booming fintech landscape. To understand the big picture and explore the broader implications of Open Finance in Latin America, check out our blog post. Gain a comprehensive view of how Open Banking and financial players are teaming up to build a more mature and democratic credit market in the region ➡️: https://lnkd.in/ggr37zDy via Walter Pereira X WhiteSight #fintech #openbanking #openfinance #payments #PIX #LATAM #regulation

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Congratulations to Banco BPI and the Pulsoo team for being awarded by Global Finance Magazine's Top Innovator in Finance 2024 in the Best #SME App Providing Financial and Regulatory Solutions category. - Powered by Personetics. 🎉 In Personetics' newest customer story, Afonso Fuzeta Eça, BPI’s designated Executive Member of the Board and responsible for the Center of Excellence for Innovation and New Business, tells how Banco BPI’s exceptionally innovative new Pulsoo app supports the #SMEs that make up 90% of #Portugal’s economy. ✨ Using #openbanking Banking capabilities, Pulsoo provides updates, hyper-personalized insights and recommendations tailored to the financial literacy level of #SME owners and covers issues like cashflow optimization, current accounts, loans, taxes, fiscal planning, employee management, and much more. 🚀 Here’s what’s even more impressive: By partnering with Personetics, Banco BPI brought it to market in only 6 months. 🎥 Watch to learn how Personetics helped Banco BPI streamline the creation of valuable, innovative services that increase their customer engagement and satisfaction, and attract new customers, too. 👉 Contact us to learn how we can do the same for your bank! https://hubs.ly/Q02pXS7W0 #openbanking #bankingtechnology #bankingapp #bankingsolutions #fintech #hyperpersonalization #bankingnews #partnership #moneymanagement #smallbusinessbanking #smebanking #ai #artificialintelligence #customerengagement

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Can we finally have a competitor for Pix in Brasil? ACI Worldwide and RS2 launch one-stop solution for acquirers and issuers #ACI Worldwide, a #fintech leader in real-time payments software, has teamed up with RS2, a leading payments processor and technology provider, to introduce a comprehensive solution for acquirers and issuers in Brazil. This partnership brings together the best of ACI’s and RS2’s acquiring and issuing capabilities, offering a powerful, cloud-enabled platform to support financial institutions, integrated software vendors, payment facilitators, independent sales organizations, and payment processors on their digital transformation journey. ACI Worldwide and RS2 are renowned for their expertise in the payments industry. ACI Worldwide, headquartered in Omaha, is led by a dedicated team focused on delivering mission-critical payments solutions. RS2, with its robust BankWORKS® platform, is a global provider of payment technology solutions, known for its innovative approach to managing payments across all channels. Available as a software as a service (SaaS) offering for the first time in Latin America, allowing financial players to launch new acquiring businesses cost-efficiently. This transforms the merchant experience, manages interchange fee risk, and simplifies global compliance. The platform is supported by ACI Fraud Management and Payments Intelligence, offering real-time enterprise fraud management capabilities through advanced machine learning, predictive analytics, and expertly defined rules to combat fraud. It meets all local regulatory requirements, including PCI and local card scheme standards. Vlademir Santos, Head of Brazil at ACI Worldwide, emphasized, “Our combined new solution will enable our customers to drive business growth through a modern and flexible solution and to take advantage of new revenue opportunities of launching new products and services.” Radi El Haj, CEO of RS2, added, “The constantly changing demands of customers to pay when, where and how they choose require innovation and financial agility from issuers and acquirers. Our advanced and fully integrated acquiring and card issuing capabilities, combined with ACI’s fraud and payments intelligence expertise, provide payment companies with the flexibility to design and configure new products, modify existing ones, and effectively manage future payments securely.” The announce on #ACIWorldwide website in the first comment. Want to stay up to date with the market? Here my newsletter: - Linkedin: https://lnkd.in/d4h8zqKA  - Substack: https://lnkd.in/dzfGJzmW

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There are three major movements in the payments arena right now: 1️⃣ Open Banking Close to 100 countries are either studying, implementing or have implemented with some good cases already. This includes Brazil, UK, the EU, Mexico, Australia, South Korea, , Nigeria, Russia and Japan among others. 2️⃣ CBCD ( Central Bank Digital Currencies) 130 countries worldwide are studying, implementing or have implemented. Including Brazil, Japan, India, Australia, South Korea, South Africa, Russia, the EU and Turkey. 3️⃣ A2A payments More than 70 countries are studying, implementing or have implemented. Including Brazil, the EU, the US, Canada, Australia, South Korea, Malaysia, Philippines, and Thailand. PS: There are 195 countries in the world. Of those represented above represent large % (+60%) if we consider GDP - Economy factors.

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Growth in profits for Brazil's major banks has been impressive, as indicated by the latest report. The article highlights the positive trend and provides insights into the factors contributing to this growth. It is a promising sign for the banking sector in Brazil, reflecting the country's economic stability and resilience. #BankingIndustry #BrazilianEconomy Growth In Profits For Brazil’s Major Banks

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This is true innovation from a digital only bank.

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Banco Central do Brasil is the only Central Bank which functions as a #Startup… Find herein below, some more steps in the long-term vision to an Open Finance Ecosystem!

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Brazil's BV Bank is at the forefront of innovation, participating in the DREX CBDC pilot—a groundbreaking initiative led by the Banco Central do Brasil. Here are the key takeaways from their involvement: 1️⃣ 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: BV Bank aims to streamline car sales by enabling delivery versus payment settlement through DREX. This will enhance transaction security and efficiency. 2️⃣ 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Teaming up with ConsenSys and Parfin, BV Bank leverages Ethereum technology to drive the pilot forward, emphasizing the importance of collaboration in fintech innovation. 3️⃣ 𝗙𝘂𝘁𝘂𝗿𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: BV Bank sees broader applications beyond car sales, envisioning DREX as a tool for loan settlement, guarantee registration, and property transfer—enhancing customer benefits with enhanced security and efficiency. 4️⃣ 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲: While the DREX timetable is evolving, the focus remains on privacy and robust evaluation. The pilot's first phase concludes around May or June, paving the way for potential future implementation. Exciting times ahead as Brazil pioneers CBDC solutions with BV Bank leading the charge! Stay tuned for more updates on this transformative initiative. Source: https://lnkd.in/eAd-CE2W #CBDC #FintechInnovation #DREX #BVBank #Brazil #Blockchain #Payment #DigitalAssets #Innovation #Technology

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I bring good news about Pix payments in 2024!   If you're not familiar with Pix, it's an instant payment method that the Brazilian Central Bank (Bacen) developed in 2020.   It completely changed the payment landscape because of its confirmation and settlement time and because it is significantly less expensive than debit and credit cards for merchants.   Pix has been so successful that central banks in various countries are now joining efforts on a project called Nexus, aiming to enable instant fund transfers internationally, just as Pix does within Brazil.   In continuation of the Pix development roadmap, Bacen has announced that by the end of the year, we will see the launch of “Pix Automático,” which will allow for recurring payments. It was initially scheduled for April, but its complexity pushed the release to October.   Another much anticipated feature is “Pix Garantido,” which will enable payments in installments through Pix.   If you work in the payments industry, you probably know that in Brazil, especially for higher-priced products, installments is the preferred payment method.   My personal favorite upcoming feature is Pix as contactless payment option. Soon, we will be able to use Pix for NFC payments.   Although the functionality of contactless Pix payments is still unclear, this advancement will make Pix payments easier for those whose phones have the technology.   It's important to note that even though Pix transactions are as instant as A2A transfers, there is a security risk since you must have your bank account open on your banking app to make a Pix payment and contactless Pix payments has the potential do eliminate the risk.   If you want to learn more about payments in Brazil and its complexities and benefits, feel free to drop me an inbox!   #PixPayments #FinancialInnovation #DigitalBanking #PaymentSolutions #InstantPayments  

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We at PCMI continue to be amazed by Pix's success in Brazil. As Pix P2M volumes close the gap with credit credit cards, the question of how the card industry should respond is becoming more urgent. Cesar Boralli and I share some thoughts on this in our latest article. https://lnkd.in/gcyQuJ6V

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