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Nubank enters the mobile network market with eSIM services #Nubank, the NYSE-traded Brazilian #fintech neobank, is making its first foray into the mobile network sector with the launch of an eSIM (embedded SIM) service for travelers. This new offering allows customers to access 10GB of free roaming internet in over 40 countries without needing to switch out their existing SIM card. Nubank's entry into the mobile network market is backed by significant growth and strong investor confidence. The company has seen its valuation surge by 170% in the past year, reaching an all-time high of $58 billion. This move into eSIM services is expected to further enhance its market presence and customer engagement. This strategic expansion into mobile services underscores the synergies between financial services and telecommunications. By bundling mobile plans with its banking services, Nubank aims to turn occasional users into regular subscribers, driving loyalty and engagement. The eSIM service, powered by Gigs, simplifies the regulatory complexities and provides a seamless user experience. Hermann Frank, CEO of Gigs, highlighted the potential of this partnership, stating, “Bundling mobile plans represents a powerful lever for neobanks to turn irregular users into monthly paying subscribers, encourage upgrades to premium features, and create an ecosystem where banking acts as a hub for multiple value-added services.” Nubank's innovative approach echoes similar moves by other neobanks like Revolut and Zolve, which have also entered the mobile network space. This trend is expected to grow as more financial institutions recognize the value of integrating mobile services to enhance customer offerings and streamline digital experiences. David Vélez and his team are excited about this new venture, which aligns with Nubank’s mission to challenge the status quo and offer more value-added services to its customers. As Nubank continues to innovate, it is well-positioned to lead the convergence of banking and telecommunications, providing seamless and efficient solutions for its global customer base. The article on TechCrunch in the first comment. Want to stay up to date with the market? Here my newsletter: - Linkedin: https://t.ly/s541W   - Substack: https://lnkd.in/dzfGJzmW

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