A technology having a customer centric approach with a scalable business model
Brazilian neobank 'Nubank' made waves recently as it announced reaching 100 million customers across Latin America. Jag Duggal, Chief Product Officer at Nubank shares his views on how he looks at the business. "Nubank is a technology company. Without it, our business is not viable. But we are not interested in technology for technology's sake. We are interested in how technology can be used to improve customer lives, and how it can address customer pain points in a fundamentally different way. Our business is the marriage between an obsession with the customer and technology". Listen, technology is a great enabler, but it's a means to an end. Ultimately, the solution you build is a crowd-puller if it's developed around customer needs.
