Flavio de Moraes Correia

Facteon’s Reinaldo Silva (Regional Director - LATAM & Europe) and Mark Ray (Regional Director – North America) attended the Appliance World Expo in Shanghai, China. Haier Exhibit was the key standout, taking up an entire hall and showcasing its Fisher & Paykel, Casarte, and GE Appliance brands. Other major appliance brands also had amazing booths showcasing their innovation.    Some key trends we noticed: - Even more Smart Home integration with Alexa, Google Home, etc.   - Panel ready appliances – not a new concept, but seeing even more this year - New handles - very wide ones that hint at a future design trend - Some brands prioritizing high-end appearance over quality construction - Dozens of smaller and new-entry brands, with nearly identical products - Even smaller appliances are offering home IoT system integration   With so many similar designs, price and quality were the differentiators in the show. At Facteon, we help our clients optimize manufacturing and production - improving quality, increasing efficiency, and driving higher margins. 

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Texto da revista Martech June 20, 2024 at 12:00 pm | Reading time: 2 minutes Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. It made its public debut this week at Cannes Lions. The headline is that it doesn’t rely on third-party cookies or identity resolution to target audiences with relevant content in real-time. What it does leverage is Amazon’s vast datasets of consumer behavior (purchase data, intent data, browsing data) to create cohorts and deliver them as ad opportunities. It is not necessary to know the identity of the individuals within the cohorts. Another big walled garden. In effect, Ad Relevance recasts Amazon as another large walled garden, using its own proprietary data to craft audiences for advertisers. “(Ad Relevance) uses the latest in AI technology to analyze billions of browsing, buying and streaming signals in conjunction with real-time information about the content being viewed to understand where customers are in their shopping journeys and serve them relevant ads across devices, channels and content types without needing third-party cookies.” Amazon, “The future of addressability and advertising technology” Why we care. Google, of course, has spent the last few years trying to thread the needle between deprecating third-party cookies and maintaining the semblance of an advertising ecosystem on the open web. Of course, since Google has control over the Chrome browser, ingests data from Search, YouTube and Gmail, and is selling ad inventory, it has been accused of creating a walled garden anyway. Amazon has just gone right ahead and done it. It also seems to have trumped Google’s Topics initiative. Google had proposed assigning Chrome users, temporarily, to a very limited number of interest-based Topics, using that as a basis for ad targeting. Amazon, it seems, is using AI to analyze without limits what users are viewing and consuming within Amazon’s own environments, including Prime Video. Also, Amazon has avoided, thus far at least, getting bogged down with independent advisory panels and regulators telling them that their solution won’t work and doesn’t protect privacy anyway.

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My #tbt today is with Bruce Clay, pope of SEO worldwide, back in 2014 we did amazing things in Brazil working in consulting for the largest brazilian players at the E-commerce industry and media. Doing several trainings in Simi Valley, California, our team delivered fantastic results of rankings at Google First page, providing authority and incredible results. I highly recommend the services of @bruceclayinc for those looking for growth! #digitalmarketing #marketing #bruceclay #seo

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Today was the day to talk about the influencer market in Brazil. Our numbers, our opportunities, our difficulties and challenges. We have one of the largest markets in the world. Our numbers made this group of MBA students from all countries impressed. Also shared the stage with me, @fabianakaiucaconsultoria who spoke about our marketplace market. Thank you @australgroup for the opportunity and for this space to take our VOICE to the world! Here we go 🚀✅🎉 #influencer #market #influencermarketing #influenciadores #digitalmarketing #contentcreator #marketplace

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📣 🇧🇷 𝐁𝐞𝐚𝐮𝐭𝐲 𝐓𝐞𝐜𝐡 𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐨𝐫𝐬 𝐢𝐧 𝐁𝐫𝐚𝐳𝐢𝐥: 𝐍𝐚𝐭𝐮𝐫𝐚 &𝐂𝐨 𝐔𝐧𝐯𝐞𝐢𝐥𝐬 𝐍𝐞𝐰 𝐕𝐂 𝐅𝐮𝐧𝐝! 💪🏽 Natura &Co, the powerhouse behind beauty brands Natura and Avon, is on the hunt for Brazil's next big innovations! Their brand new venture capital arm, Natura Ventures a capital fund co-managed by Natura &Co and VOX Capital is ready to invest R$50 million ($9.2 million) in up to 15 early-stage #startups. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠!: 📌 𝐒𝐞𝐞𝐝 𝐟𝐮𝐧𝐝𝐢𝐧𝐠 & 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞: Get the financial boost you need to turn your beauty tech or sustainable solution into reality, plus benefit from Natura &Co's 20+ years of #experience in open #innovation. 📌𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐰𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: Natura Ventures prioritizes startups working in #circularity, #beauty #tech, and customer service – areas perfectly aligned with the future of beauty. 📌 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐚 𝐠𝐢𝐚𝐧𝐭: Gain access to Natura &Co's massive network of 200 million customers – that's a launchpad for any beauty startup! #beautytech #sustainability #venturecapital #Natura #Brazil

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❌ "If you're not ready to embrace risk and uncertainty, don't quit your 9 to 5." ❌ 🌟 The journey from idea to reality is filled with challenges, but it's also incredibly rewarding. In my latest article, I share valuable insights from my experience launching Veja Obra, including: Embracing risk and uncertainty: You will never have all the information you need. Learn to make the best decision with what you have and live with the outcomes. Building resilience and adaptability: Setbacks are part of the process. Stay focused, adapt, and keep moving forward. Creating a scalable business model: Ensure your growth doesn't come with a proportional increase in costs. 💬 "The only way is through. Keep grinding, keep learning, and enjoy the ride." What's the biggest challenge you've faced in your entrepreneurial journey? Share your stories and let's learn from each other! 📢 Let’s spark a conversation and help each other excel in our entrepreneurial ventures! 🔗 Read the full article here [ https://shorturl.at/aNjs6 ] #Startup #Entrepreneurship #BusinessGrowth #RiskManagement #Resilience #ScalableBusiness

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iFood Plans to Triple its Size in the Incentives Market in the Coming Years with Givex Gift Cards Givex Corp. proudly announces that iFood, a leading online food delivery platform in Latin America, has unveiled an ambitious plan to significantly expand its Givex-powered gift card sales, targeting a threefold increase in the coming years, as reported by PR Newswire. While gift cards have long been popular in markets like the USA, Europe, and Australia, this trend has yet to fully catch on in Brazil. Currently, iFood sells 900,000 gift cards monthly, with a short-term goal to achieve a 15% to 20% growth by the end of 2024 compared to the previous year. Givex is the technology partner supporting iFood’s gift card solutions. The slower adoption of gift cards in Brazil is largely cultural, as many Brazilians perceive gift cards as impersonal compared to physical presents. However, this scenario has opened up new opportunities, with companies now investing in gift cards for various purposes, such as customer engagement and employee rewards. Today, 37,000 companies use the iFood solution, benefiting over 2 million people. One notable example is Pernod Ricard, which used iFood gift cards in Brazil for a promotional campaign. The campaign offered a R$30 incentive to customers who purchased eligible products, with the card sent via email allowing recipients to buy whatever they wanted using the iFood app. TLC Latam, the firm behind this campaign, reported solid results, emphasizing the value of high-quality experiences for end consumers. Kamila Silva, Head of Purchasing at Banco Daycoval, another iFood partner, noted, "With the iFood gift card, we've evolved our campaigns, improved our work, and leveraged our clients' sales." Despite the initial challenges, iFood sees gift cards as a significant growth opportunity, generating new transactions and sales that might not otherwise occur. Frederico Nicolay, Senior Business Manager at iFood, highlights the practicality and freedom that gift cards offer both purchasers and recipients. iFood’s app now includes categories beyond restaurants, such as supermarkets, pet shops, pharmacies, and various shopping segments like gifts, flowers, electronics, and fashion. With 350,000 partners and 3 million orders across all categories, iFood aims to enhance user experience and add value when its gift cards are chosen as gifts, rewards, or bonuses. The results are impressive: since launching the card in November 2019, iFood has seen a 400% growth, with a 25% increase from 2022 to 2023. Stay ahead with the latest in food delivery news from the weekly Boolanga Business Bites newsletter, brought to you by Boolanga. Sign up for our LinkedIn newsletter now to receive weekly updates directly to your inbox every Monday.

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The BORA range of products.....

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Ever wondered what really makes a great leader stand out? Candido Bracher, the CEO of Itaú Unibanco, says that it is something surprisingly simple yet overlooked: listening more than talking. Despite running a huge company with over 100,000 employees, he swears by the power of listening. We usually picture leaders as the ones doing all the talking, setting directions, and calling the shots. While it’s true that authority is best demonstrated through constant talking, Candido points out that truly effective leaders spend more time listening than speaking. This doesn’t mean nodding along to what people say, but really understanding them and engaging deeply, making them feel genuinely heard. This video first appeared for premium subscribers over a year ago. If you’d like to be a premium subscriber go here: https://lnkd.in/gy_srTcc #LeadingWithVulnerability #leadership #LeadershipTips #PowerOfListening

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Mactur provides data and analysis on the global economy's macroeconomics for the first quarter (Q1) of 2024. Consumer confidence, spending, and inflation have become significant concerns amid global economic uncertainty. https://lnkd.in/dQKRf3AR Brazil has seen a record high in consumer confidence this year, while the eurozone's GDP remains stagnant. Advanced economies have also seen a significant reduction in consumer inflation, reaching around 2-3%. Stay updated with the latest regional and global economic trends and risks with MCk's Global Economics Intelligence executive summary by Sven Smit and coauthors. Gain in-depth insights into the economies of the US, the EU, the UK, China, India, Brazil, and Russia. ______ Follow our thinking   At a glance:   At Mactur, we provide advisory services on corporate turnarounds (operationalising restructurings and enterprise-wide transformations).   At CORTMA, we apply an entrepreneurial ecosystem-based approach to facilitate the lower mid-market (MSME) business transfer.   Enjoy my insightful content curation, and thank you for letting me be a part of your reading world. ______ #Growth #Marketing #Technology #Ecosystems #Turnarounds #Management #Entrepreneurship #Economy #Strategy #Leadership #Directorship #Data #businessContinuity #CortmaTranferOfSMEs #SMEs #globaltrends #inflation #McKinsey

I am thrilled to share that I have been approved with Merit in the Level 1 of the Commerce Management Certification from EICOM Institute! This certification has helped me demonstrate a holistic foundational knowledge of digital commerce, covering key dimensions such as: sales and merchandising, digital marketing, technology and data, supply chain and operations, finance and accounting. #sales #merchandising #digital_marketing #technology #data #supplychain #operations #finance #accounting

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Super big and Exciting News: VTEX Partners with OBI! VTEX (NYSE: VTEX) is proud to announce our newest enterprise customer, OBI Group Holding, a leading multinational DIY retailer based in Germany. OBI Group Holding chose VTEX to strengthen/accelerate its vision of connected retail, franchising, partnering model, and retail media. Thanks to our innovative platform and an amazing partnership with the business and technology teams of OBI Group Holding- we have seamlessly integrated ecommerce, 349 physical stores, and third-party sellers, offering customers a smooth shopping experience across various delivery and pick-up options. 📦✨ Please check out https://www.obi.de/ Tim Engler, SVP of OBI Group Holding’s IT, highlights the transformation impact: "Our scalable platform has unlocked innovative potential, streamlined operations, and enabled rapid market adaptation. Migrating to VTEX has significantly increased our team’s agility." Key enhancements since the migration include: - Unified management of stores and online presence. - Smooth ramp-up, with platform traffic increased from 1% to 100%. - Increased agility for developing and deploying new features. - Scalability for international expansion. Nils Benning, Tim Engler, Leszek Blacha- thank you for your trust! We’re excited to continue to drive OBI Group Holding’s success and shape the future of commerce together! 🌐✨ We are excited to have OBI Group Holding join our ecosystem and help shape the future of commerce. Learn more about how VTEX’s composable and complete platform is becoming the commerce platform of choice for OBI and other renowned brands like Colgate, Motorola, Samsung, Under Armour, and Whirlpool. Link: https://lnkd.in/gbMaG-hw #Commerce #Innovation #Retail #VTEX #OBI #Ecommerce

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For the first time in over 20 years, Mexico has surpassed China as the leading source of imported goods to the U.S. The US trade partnership with China has grown exponentially over these past two decades. For a time, it was hard to imagine them not holding that top spot. Now, with the latest disruptions to ocean imports, it is becoming a reality.   Seeing change like this is a reminder to always think about the optimal supply chain. How can you cut down transportation time? How can you get products to consumers faster and more efficiently? How could quality be impacted?   If we're considering all of the factors, seeking alternative and more optimal import options, I would not be surprised to see China continue to hold that second place spot. At least for the time being.

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Brazil's iFood sees financial arm growing revenue by more than half in 2025 Brazil's leading food delivery platform, iFood, is poised for significant growth in its financial services division. Owned by Dutch tech investment giant Prosus, iFood announced that it expects a 52% increase in revenue from its financial arm by the 2025 fiscal year. This expansion underscores iFood's ambition to diversify beyond food delivery and solidify its role as a comprehensive financial services provider for the restaurant industry, as reported by Reuters. Currently, iFood handles over 80 million deliveries monthly in Brazil, Latin America’s largest economy. The company also extends financial services to the restaurants on its platform, including credit options and digital accounts. For the fiscal year ending March 2024, iFood projects its financial services will generate revenues of 658 million reais ($121.3 million). By the end of the following fiscal year, it aims to boost this figure to 1 billion reais. Bruno Henriques, head of iFood Pago, the newly branded financial services division, emphasized their vision: "We have the mission to be the bank of the restaurants." This rebranding is part of a broader strategy to offer integrated financial solutions tailored specifically for the food service sector. In line with this vision, iFood is piloting the rollout of point-of-sale (POS) terminals for its restaurant partners. The company plans to distribute about 5,000 terminals in the coming months, with a goal of having 20,000 restaurants equipped with them by next March. These terminals are expected to streamline payment processes and enhance operational efficiency for restaurants. Founded in 2011, iFood has rapidly expanded, reflecting its strong market presence with total revenues reaching 7.1 billion reais during the 2023 fiscal year. This growth trajectory was further bolstered when Prosus, which already had a controlling interest, acquired the remaining 33% stake from European delivery giant Just Eat Takeaway for an initial payment of 1.5 billion euros ($1.61 billion) in 2022. As Prosus prepares to release its latest financial results on June 24, iFood's strategic push into financial services highlights its evolving business model. By integrating robust financial solutions into its core delivery operations, iFood is not only enhancing its value proposition for restaurants but also positioning itself as a pivotal player in Brazil’s digital economy. Stay ahead with the latest in food delivery news from the weekly Boolanga Bites newsletter, brought to you by Boolanga Business. Sign up for our LinkedIn newsletter now to receive weekly updates directly to your inbox every Monday.

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🌟 🇧🇷 Brazilian Mother's Day is an Exciting Opportunity for E-commerce Entrepreneurs 🌟 As we approach one of the most lucrative dates in e-commerce, it's crucial to seize the moment and capitalize on the tremendous potential it holds. Mother's Day (May 1st) isn't just about expressing love and gratitude; it's also a golden opportunity for e-commerce businesses to thrive. In this recent article by E-Commerce Brasil, the secret to multiplying your revenue on Mother's Day is uncovered. With the e-commerce landscape evolving rapidly, there's no better time than now to invest in personalized products. 🎁 Why personalized products, you ask? Because they tap into the emotional core of the celebration. By offering customized items that resonate with the essence of motherhood, you not only cater to your customers' desires but also create unforgettable experiences. Here are some key takeaways from the article: 1️⃣ Expectations for Mother's Day 2024: Insights reveal a staggering growth potential for e-commerce sales this Mother's Day, with consumers eager to splurge on special gifts for their moms. 2️⃣ Top Gifts for Mom: From fashion and beauty to home decor and jewelry, understanding what consumers are looking for can help tailor your offerings for maximum impact. 3️⃣ Strategies for Success: Learn how to leverage personalized products to stand out in a crowded market. From offering a diverse range of customizable options to simplifying the customization process, discover the keys to driving sales and delighting customers. 4️⃣ The Power of Automation: Explore innovative tools like the Custom Field, designed to streamline the sale of personalized products and enhance the customer experience. Are you ready to take your e-commerce business to new heights this Mother's Day? 💐 Don't miss out on this invaluable opportunity to tap into the emotional resonance of the occasion and boost your revenue.🌟 #Ecommerce #MothersDay #Personalization #BusinessGrowth #CBHub #IgorPipolo #CrossBorder #Ecommerce #CrossBorderLogistics Igor Pipolo Raffaella Calfat

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We just finished VTEX Day in Brazil - our annual conference with over 20,000 attendees. We announced a slew of new products and features that continue to show the innovation we drive in the market: - VTEX Data Pipeline - a hands off extract of VTEX Commerce Data to your BI warehouse - VTEX Shield - WAF, Security Monitor, Pentest, Insurance and Audit - VTEX Ad Network - the ability to monetize your site traffic with ad space on your Product Listing Pages and other areas of the site - AI Powered Intelligent Search - AI-powered dynamic relevance and Intelligent Synonyms - FastStore and FastCheckout - our latest store frameworks built on Next.js that improve speed and CWV scores - VTEX Sales App - providing POS and endless isle capabilities with card readers from companies like Adyen - VTEX Live Shopping and VTEX Personal Shopper - allowing you to hold broadcast events for product launches or one on one communication with shoppers and product experts - Delivery Promises - incorporated into our search experience allowing you to filter results by delivery time and store location - Omnichannel features - VTEX Pick and Pack now supports offline work, picking rules, product location and shipping insights - OMS features - enabling SKU lead time capabilities and capacity planing by node in your fulfillment network Take a look at the video or review this article and see why VTEX continues to lead in the enterprise market for ecommerce innovation: https://lnkd.in/g8dC-Vq8

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iFood launches digital bank for restaurants, iFood Pago iFood is transforming its role in the restaurant industry with the launch of "iFood Pago," a digital banking service tailored for eateries. Initially a test, iFood Pago now supports 140,000 accounts, transacting R$ 70 billion with a R$ 1.5 billion credit portfolio. This move consolidates iFood's financial services, including integrating Zoop and Movile Pay under one brand. CEO Bruno Henriques describes iFood Pago as a game-changer: "Our goal is to double iFood's size by offering better financial terms than traditional banks, becoming the primary financial partner for restaurants." By March 2025, iFood expects iFood Pago to generate R$ 1 billion in revenue. The service will focus on credit, data management (CRM), and payment acquiring. The introduction of the "Maquinona," a smart card machine, is a key feature. iFood plans to deploy 5,000 machines soon, scaling up to 50,000 by next year. iFood Pago also extends iFood's influence into restaurant dining rooms. The iFood Benefits card, launched with Elo in 2023, enables personalized discounts and incentives, bridging online and offline dining. Henriques emphasizes iFood Pago’s niche focus: "We don’t aim to compete broadly with other financial institutions. We want to excel in the restaurant sector." Currently, iFood serves over 350,000 restaurants and handles more than 80 million deliveries monthly. Approaching 90 million monthly deliveries, iFood plans to celebrate hitting 100 million soon. This vast customer base uniquely positions iFood to understand and meet restaurant financial needs. Henriques notes that using iFood Pago is optional but advantageous. "Restaurants that don’t use our services might find themselves at a disadvantage. We offer solutions to organize their finances and solve their problems with innovative products and technology." iFood Pago’s launch signifies iFood’s evolution from a delivery service to a comprehensive financial partner, poised to lead in the restaurant finance sector. If you’re interested in how iFood Pago can transform your restaurant’s financial operations, our team is ready to support you. Stay ahead with the latest in food delivery news from the weekly Boolanga Bites newsletter, brought to you by Boolanga Business. Sign up for our LinkedIn newsletter now to receive weekly updates directly to your inbox every Monday.

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