First look: Italian label ANONYME introduces an elevated street style collection for SS20

The womenswear range has expanded to its largest display yet with a 140-piece collection for Spring/Summer '20, which launched this week. The high street alternative specialises in elevated daywear, making a splash as well-rounded brand in the fashion consumer market; with hero pieces ranging from a zebra print midi dress to mix-and-match tulip print suiting and skirts.

The brand, which began with humble beginnings n a small atelier in Rome, has now expanded into reach beyond 1,000 stores and 30 international showrooms. Anonymity informs its mission statement, allowing women to empower themselves with their wardrobes without the influence of labels and allowing its design team the same luxury.

An exclusive preview of what is to come in the collection this season reveals a balanced mix of colour pops that sit comfortably with the army of basic, solid colour staples.