‘It’s become a trend to want a face that doesn’t move at all’: Gen Z and the rising demand for anti-ageing injections

From fillers to Botox, Gen Z have a major preoccupation with aesthetic treatments and staving off the visible signs of ageing — often with harmful results

Kylie Jenner at the Jean Paul Gaultier Haute Couture Spring/Summer 2024 show, when people commented on her ‘changing’ face. Photo: Getty

Tanya Sweeney

To the casual eye, Kylie Jenner was doing her thing, looking gorgeous and glamorous on the Paris Fashion Week red carpet. Yet a certain pocket of the internet made mention of what they perceived to be the 26-year-old’s ‘changing’ face. “We’re seeing in real time what long-term filler usage does as you age,” noted one commenter on X in a viral tweet that was viewed 33 million times.

Kylie, for her part, has strenuously denied ever getting filler in her face. Last year, in an interview with the Wall Street Journal, Kylie insisted she had “never touched my face” (although in 2015, after much speculation, the then 17-year-old did admit to getting injections to plump her lips).