'Our whole year builds up to Christmas - it's our silage season' – Tipperary based pork and poultry business gear up for busiest period
The four brothers who run Crowe’s Farm, a Tipperary based pork and poultry producing business, start planning for the festive season in January. They explain how the market and customer buying patterns have changed for turkey and ham over the years, and how their firm has evolved to meet the different demands
TJ Crowe in the farm shop outside Dundrum, Co Tipperary
Christmas is the 'silage season' for companies such as Crowe's Farm, the Tipperary-based pig and poultry producers. But, according to TJ Crowe, one of three brothers running the family business, along with their mother Mary, it's not until the New Year you can relax.
"I don't relax until after New Year's. It's an anxious time of the year when you're in business - you've put a lot of stuff out there and Christmas dinner is the one meal people remember.
