Complaint against NDC AD on Irish dairy being the ‘most greenhouse gas emissions-efficient’ upheld
Responding to the complaints, the NDC said the advertising campaign was telling the story of real Irish farmers and the actions they were taking to take care of the land they farmed. Image: NDC
The National Dairy Council (NDC) has been told its claim that “Irish dairy has the most greenhouse gas emissions-efficient production system certainly in Europe and possibly in the world" should not reappear unless it's backed up by independent evidence.
The Advertising Standards Authority of Ireland (ADSI) made the ruling following a complaint that the statement was 'misleading'.
