Privacy Matters

Yieldmo  strives to improve the mobile advertising experience for consumers, publishers, and advertisers. Your privacy is important to us. Accordingly, we have adopted the following Privacy Policy (the “Policy”). This Policy explains how information is collected and utilized by Yieldmo, Inc. (“Yieldmo”, “we”, “us” or “our”). This Policy applies to the Yieldmo website located at https://www.yieldmo.com, (the “Website”) and to Yieldmo’s products and services, including the advertising network and platform operated by Yieldmo (the “Service”). Please read this Policy carefully, and feel free to contact us if you have any questions regarding its content. By accessing and using the Website or using the various websites and applications that participate in the Service, you consent to us processing your information in accordance with this Policy.

If you are a consumer or end-user of our advertising services and wish to opt-out of our advertising, click here.

 

Business Users of Yieldmo’s Site and Services

Information You Provide Directly To Us 

If you register to use the Website or Service as a business customer (e.g., as an advertiser, agency or publisher), we ask for and store information you provide such as your email, first name, last name, company name, username, address and phone number (collectively, “Registration Data”). After you register to use the Website or Service, you may set up advertising campaigns and other account parameters. In addition, we may collect information when you provide it to us through contact forms, career applications, email subscriptions, webinar registrations or at events.

The Service and the Website are not developed for, or directed at, children under the age of 18. We do not knowingly accept registrations or information from users that are under 18. If you are aware that any user under the age of 18 has become a registered user or provided personal information to Yieldmo, please inform us at privacy@yieldmo.com, so that we can confirm and take the appropriate steps to remove the account and any related information.

Information we automatically collect when you interact with our Website or Service.

We collect information about the manner of your use of the Website, including through the use of pixel tags, cookies and other mobile software. Collected information includes; cookie or mobile device identifiers, session length, IP address, general location, time of usage, viewed pages and files, your advertising campaign selections, and other information regarding your use of the Website (collectively with Registration Data, the “Account Data”).

 

How we use and share collected information.

Collected information may be used to provide the Service to you, conduct internal analysis, account management and maintenance, perform billing, invoicing and payment functions in connection with your account, send services-related information, alerts and promotional messages to you, and maintain and improve the performance of the Website and Service. We may also use this information to offer personalized features, including varying the content you receive in future visits to the Website based on your preferences and activities.

We will not sell, rent or share your information with third parties for their own uses without your express consent.  However, there are occasions we may share information for a designated business purpose, including:

• Through the use of proprietary links, pixel tags and cookies served by marketing partners, social media, or tailored advertising services that may use collected information from our Services to assist Yieldmo but also to improve their products and services.  Please see your choices below to opt-out of these potential uses.
• With any other divisions, subsidiaries or corporate affiliates of Yieldmo
• If we are compelled by law to do so, such as through a subpoena or court order.
• If it is required as part of a business transaction where Yieldmo or any subsidiary is acquired.

We may share aggregated information, such as the number of Website or Service visits, referring partner metrics, or number of account registrations.

 

Your choices with our information uses  

If you are a business customer, you may contact us at any time and request the following choices with our use of your personal information:

• Access. We can provide you with the personal information  (or ‘personal data’ for European visitors) that we maintain about you.
• Modification.  We will correct any mistakes with your personal information.
• Opt-Out.  You may request that we cease using your information for marketing or other purposes that are not required to provide the services you’ve requested.

 You may also choose to opt-out through the following mechanisms:

• If you have received a commercial email from us, you will have the option to opt-out or unsubscribe provided in the email itself.
• You may choose to opt-out of tailored advertising services we may work with through this industry website.
• Deletion.  You can request that we delete any personal information about you, unless we are required by contract or law to retain it.

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including tailored advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Neither our Website nor Services support Do Not Track requests at this time.

Consumers Or Other End-Users Of Yieldmo’s Service

Types of Information Collected

Yieldmo partners with numerous companies to provide online advertisements to end users of mobile websites, mobile applications (“Apps) and other online media (“End Users”). As an End User browses the mobile Internet or uses Apps that include references to the Service, the End User’s browser or device may request advertisements from Yieldmo’s system. When Yieldmo receives these requests, and/or when Yieldmo delivers advertisements to such browser or device, we may collect information about these interactions (as well as any further interaction with the advertisements provided by the Service such as views, clicks, conversions, etc.). This may include, for example: IP address; unique identifiers sent to us from mobile devices, network carriers or data providers; information contained in HTTP headers or other internet transfer protocol signals; ‘hashed’ information (such as email addresses or usernames that are pseudonymized so as to be no longer associated with an individual’s name or email address); demographic information such as a user’s gender, age, and income range; attributes of computer or device usage, such as advertisements clicked, websites and content areas visited; date and time of advertisement request, and advertisement delivery and interaction activities; browser type and version; operating system; language setting; information about or from the presence or use of Apps on a mobile device; and general location. Such information is stored on Yieldmo’s servers. On occasion, we may also receive information from third-parties that enables advertisement optimization, independently of or in combination with the information collected by Yieldmo, such as audience interest segments and product categories. From time to time, advertisements served by Yieldmo may contain functionality that enables an End User to enter personal information into such advertisements, in order to allow the End User to sign-up for or receive information regarding a product or service offered by an advertiser. In the event that an End User elects to provide personal information under such circumstances, we may collect such information on behalf of such advertiser or its agency. We may use and share such information as described under “How Information is Used” below.

 

How Information is Used

The information collected pursuant to this Policy may be used to provide purchasing opportunities and aggregate reports to advertisers, agencies and publishers who participate in the Yieldmo Service, to schedule, deliver and optimize advertisements, to use or create audience interest segments and categories, to limit the number of times a specific advertisement is presented to the same browser or device (frequency capping), to provide advertisements only to certain types of mobile devices, to anonymously track sales and conversions, to detect and eliminate fraudulent activity, to administer and enhance the Service, and to help Yieldmo display, optimize, target and/or customize advertisements to the interests or preferences of End Users.

Any End User-volunteered personal information that is entered by an End User into an advertising unit which we receive pursuant to this Policy may be shared with the applicable advertiser or its agency on behalf of whom such information was collected. The End User should review the advertiser’s privacy policy to understand how the advertiser will process such personal information.

Yieldmo may use certain general health-related information in delivering advertisements based on inferred End User interest in these topics based on sites or ads with which the End User previously interacted. This may include information related to general health, wellness, common ailments and illnesses, beauty and fitness, but will not include sensitive health information (such as a user having a certain medical condition like cancer or diabetes). For example, a user who views content related to parenting might later be shown an ad for children’s clothing or accessories. Similarly, a user who views content related to fitness might later be shown ads related to exercise-related apps. We may also utilize non-sensitive health-related targeting data segments provided by third party data companies. 

We may, in accordance with our Ad Policy, accept certain political advertising and target such advertising based upon region, or contextually based upon the content of the page on which the advertising will be displayed (e.g. news page). We do not currently use audience segments in connection with political advertising.

We may share the above types of information with our affiliates, third party partners and agents. For example, we may share information to analyze the performance of advertisements, provide reporting to advertisers and clients, improve advertisement targeting on our platform, improve our products and services, and enable third party partners (such as Google) to improve advertisement targeting across their respective services and platforms and otherwise use the information for their lawful business purposes. Where we share information with Google, Google uses the information to deliver its services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you may see on Google and on our partners’ sites and apps.  You can review Google’s Privacy & Terms page here.

 

Your choices with our Service information uses  

If you believe Yieldmo processes information about you or your device, you may contact us at any time here to request the following choices with our use of your information. In order to make these requests, we will need your cookie and/or mobile advertising identifiers. We may also request additional verification information.

• Access. We can provide you with the personal information (or ‘personal data’ for European visitors) that we maintain about you.
• Modification.  We will correct any mistakes with your personal information.
• Opt-Out.   End Users can opt out of tailored advertising served by Yieldmo in the following ways. Please note that you will need to opt out for each browser or device that you use, and that there is also a separate opt out for mobile applications, hashed email address use, and connected TVs/OTT devices. Following an opt-out, Yieldmo’s system may still provide advertisements to you. Please note, however, that these advertisements may be less relevant to your interests 

For desktop and mobile web, you can opt-out as follows:

• via Yieldmo’s opt-out tool here. Note: Yieldmo may set a non-unique cookie for the sole purpose of implementing such opt-out request. If you opt-out, you should not delete your cookies. If you delete your cookies after opting out, you will need to opt-out again. Note: Yieldmo may set a non-unique cookie for the sole purpose of implementing such opt-out request. If you opt-out, you should not delete your cookies. If you delete your cookies after opting out, you will need to opt-out again.
• You can opt-out via the Network Advertising Initiative industry opt-out page here.
• Alternatively, you can download an opt-out cookie protector for select browsers from here.

To opt-out of tailored advertising for the mobile applications on your current device, the method of opting out depends on the type of device you have. Please also note that, in some cases (i.e., if you have an older device), it may be necessary for you to provide your device ID in order to opt out. 

– Opting out on Apple iOS devices: On iOS 6.0 or higher, you can select a setting that enables you to limit ad tracking. You can do this by clicking on Settings -> General -> About -> Advertising, and setting the Limit Ad Tracking function to ‘ON’. Alternatively, you can go to Setting -> Privacy -> Advertising and set the “Limit Ad Tracking” function to ‘ON’. 

– Opting out on Android devices: In Android devices with Google Play Services 4.0 and higher, You can opt out of tailored interest-based advertising services by opening the Google Settings App, then clicking on Ads (under “Services”) and setting the “Opt out of ads” function to ‘green’. You may go here for instructions on how to use the advertising choice mechanisms for various devices.

Some of our clients use their email address databases to work with LiveRamp, Inc., who may enable them to use hashed email addresses from such databases to tailor advertising. To opt out of this type of personalized advertising, please visit https://optout.liveramp.com/opt_out.

We may engage in use of collection or use of data for advertising on connected televisions and OTT devices. To exercise your choices with regards to advertising on connected televisions and OTT devices, please visit https://thenai.org/opt-out/connected-tv-choices/

• Deletion.  You can request that we delete any personal information about you, unless we are required by contract or law to retain it. You may submit your request here.

Industry Self-Regulation

Yieldmo is a member in good standing of the Network Advertising Initiative (NAI). Yieldmo also adheres to the Digital Advertising Alliance’s Self-Regulatory Principles.

Data Retention

We generally retain collected information for up to 13 months, unless Yieldmo is required to retain such information for a longer period of time in order to comply with its legal or contractual obligations. After this timeframe, the information is anonymized in a way that makes it unable to be associated back to an individual computer or device and is then stored for analytical and reporting purposes.

When we may share consumer or other end-user information

• Business purposes:  We may work with other advertising services, and if we receive consent from you for personalized advertising or you do not object to our use of your information for personalized ads, we may transfer your information to another advertising service so they may assist with personalizing ads. In such an event, these advertising services may also use your information to improve their products and services.   
• Service Providers: We retain certain service providers to perform functions and services for us. We may share information with these service providers, but only to the extent necessary to perform these functions and services, and only pursuant to obligations that are consistent with this Policy.
• Business Transfers: We may disclose information to third-parties if: (a) we sell or buy any business or assets, in which case we may disclose your information to the prospective seller or buyer of such business or assets, or (b) if Yieldmo or substantially all of its assets are acquired by a third-party, in which case information held by Yieldmo will be one of the transferred assets.
• Legal and Regulatory Compliance: We may disclose information to fulfill legal or regulatory requirements or if we believe, in good faith, that such disclosure is legally required or necessary to protect others’ rights or to prevent harm.
• Aggregate Information: Yieldmo may share aggregate and anonymous usage statistics regarding the Yieldmo Service with the public or businesses with whom we work. Such aggregated information is not PII. Yieldmo may also use such aggregated information to help Yieldmo improve the design and delivery of the Yieldmo Service and increase its effectiveness.

Security

Yieldmo uses reasonable administrative, technical, personnel and physical measures to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification. To that end, we have designed and deployed hardware, software, and networking solutions in an effort to reasonably secure and protect access to our systems and data. Please note that where we have given you (or where you have chosen) a password that enables you to access the Website or Service, you are responsible for keeping this password confidential. Regardless of the precautions taken by you or by us, “perfect security” does not exist on the Internet. We cannot ensure or warrant the security of any information you transmit to us, and you transmit such information at your own risk.

 

European Data Subjects Disclosure & Rights

Legal basis for processing 

We process personal data in accordance with the General Data Protection Regulation (the “GDPR”) under the following legal bases:

• Consent: Our advertising service relies on consent for the placement and reference of cookies or mobile advertising identifiers.
• Legitimate interest:  Our advertising service may use collected data to improve our products and services.  We may also send marketing and other communications content to our business customers.
• Contract fulfillment: We use business and consumer or other end-user information to perform specific functions our business customers require as part of our Services.
• Legal obligation: We may be compelled by law to share business or other information associated with data subjects.

Data subject rights

As noted above, you may exercise your rights to Access, Modify, or Delete your personal data  here. You may also exercise your right to object to our advertising uses by clicking here, or business customers can opt-out of emails by clicking through the unsubscribe link in any received emails.

International data transfer

If you are located outside the United States and choose to provide your information to us, you consent to our transferring your  information to the United States in order for us to process it there. For data subjects of the European Economic Area, information transfers to the U.S. are subject to additional protections including through our use of model contracts approved by the European Commission or to our partners and service providers who utilize other methods of providing legal protection for your information.

Complaints 

European data subjects may lodge a complaint with Yieldmo’s Data Protection Officer by emailing DPO@yieldmo.com.  Alternatively, data subjects may wish to lodge a complaint with a European Data Protection Authority.

Residents of California, Virginia, Colorado, Connecticut, Utah, Nevada, and other U.S. states with applicable privacy laws

The following information is provided for residents of California, Virginia, Colorado, Connecticut, Utah, Nevada, and other U.S. states in which an applicable privacy law is in effect (“State Privacy Laws”). For instance, the California Consumer Privacy Act (“CCPA”), as amended by the California Consumer Privacy Rights Act (“CPRA”), and the Virginia Consumer Data Protection Act (“VCDPA”), require that we provide their respective residents certain specific information about how we handle their personal information. Because certain State Privacy Laws require that we disclose specific information about how we handle certain personal information collected about residents of their states, the scope of this section may be different than the scope of the rest of our privacy policy.

Definitions of key terms

Under State Privacy Laws, subject to certain exceptions, “personal information” is generally any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular resident or household in the applicable state. 

A “Sale” of personal information under State Privacy Laws such as CCPA and VCDPA may occur any time a business sells or makes available any personal information to a third party for monetary or other valuable consideration. 

A “Share” of personal information under the CPRA generally means disclosing, making available or communicating personal information by a business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged. 

“Sensitive information” under State Privacy Laws is generally defined as personal information that reveals sensitive information about a consumer, such as social security, driver’s license, state identification card or passport numbers, account log-in, financial account, debit card or credit card numbers in combination with any required security or access code, password or credentials allowing access to an account, precise geolocation, data revealing racial or ethnic origin, religious beliefs, physical or mental health diagnosis, sexual orientation, or citizen or immigrant status, as well as processing of genetic or biometric data for identification, and personal data collected from a known child. 

Rights under State Privacy Laws

Depending on where you reside, you may have additional legal rights with respect to your information under State Privacy Laws, beyond those described in the preceding sections of this Privacy Policy. These rights are described below. While some of these rights apply generally, certain rights apply in limited cases. Consistent with State Privacy Laws, this Supplemental Notice provides a way to exercise such rights for residents of the above states. This section does not apply to any matters exempted from State Privacy Laws during the period of exemption, nor to matters covered by an applicable law prior to the relevant portion of the applicable State Privacy Laws going into effect.

A. Right to Know. You may have the right, depending on your jurisdiction, to request the following about the personal information we have collected about you during the past 12 months or other required time period*:

• The categories and specific pieces of personal information we have collected about you. These would normally include:
  • Unique device identifiers such as Cookies, Mobile Ad IDs (IDFAs for iOS and Android Ad IDs), Timestamps, User Agent Strings, IP addresses and general location data that is no more specific than a postal code, web addresses (also known as “URLs”) or mobile applications where a user is browsing.
• The categories of sources from which we collected the personal information. These would normally include:
  • Websites, mobile applications, advertising services, technology platforms.
• The business or commercial purpose for which we collected the personal information. These would normally include:
  • Collecting personal information to deliver and measure online advertising. This data is used by our Clients and Partners for more tailored advertising, marketing, measurement, analytics, and research.
• The categories of third parties to whom we Sold or with whom we Shared the personal information (if applicable). These would normally include:
  • Advertisers, advertising agencies, marketers, technology platforms, and market research firms.
• The categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose. These would normally include:
  • Identifiers and inferences about website visitors
• The specific pieces of personal information about you that we collected, disclosed to third parties for business purposes, Sold to and/or (if you reside in California) Shared with, third parties (if applicable);
• The right to receive requested information in a readily-usable format if provided electronically; and
• The right to update or correct any personal information which is out of date or incorrect.

* Note: Under some State Privacy Laws, the above right to know is limited to events that occurred in the preceding 12 months, while other State Privacy Laws may have a different time limitation or no time limitation.  

B. Right of Deletion. You have the right to ask us to delete the personal information we have collected from you, subject to exceptions the law provides. 

For example, to the extent permitted by State Privacy Laws, we may deny a deletion request if retaining the information is necessary for us or our service provider(s) to: (a) complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you; (b) detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities; (c) debug products to identify and repair errors that impair existing intended functionality; (d) protect our legal interests, to defend our rights in a case of potential, threatened, or actual litigation, and to enforce our rights; (e) comply with a legal obligation and/or (f) fulfill internal and lawful uses that are compatible with the context in which you provided the information.

C. Right of Non-Discrimination. You have the right to not be discriminated against if you exercise these privacy rights. We will not discriminate against you, deny, charge different prices for, or provide a different quality of goods or services if you choose to exercise these rights.

D. Right to Opt-Out of Sales and/or Sharing of Personal Information. Under certain State Privacy Laws, you have the right to opt of the Sales (and/or Sharing, if you reside in California) of your personal information to third parties. 

Persons residing in applicable states may also call our automated voicemail system at 1-866-I-OPT-OUT (1-866-467-8688) Service Code 744 with your cookie ID and/or Mobile Ad ID.

To Opt Out of Sales or Exercise Your “Do Not Sell My Personal Information” Right: You can opt-out via Yieldmo’s opt-out tool here: Note: Yieldmo may set a non-unique cookie for the sole purpose of implementing such opt-out request. If you opt-out, you should not delete your cookies. If you delete your cookies after opting out, you will need to opt-out again.

Alternatively, you may also opt-out of Yieldmo’s and other companies’ data collection practices via the Network Advertising Initiative (“NAI”) opt-out page here, or Digital Advertising Alliance’s (“DAA”) opt-out page here.

E. Right to Limit Use & Disclosure of Sensitive Personal Information.  We do not collect, use, or disclose information we believe to be Sensitive Information under State Privacy Laws.

F. Notice at Collection. At or before the point of collection, notice must be provided to the individual of the categories of personal information collected and the purposes for which such information is used.

G. Exceptions to These Rights. The law provides for certain exceptions to the rights described above. We reserve the right to avail ourselves of these exceptions where applicable.

H. Right to Appeal. You may appeal our decision with respect to a request you have submitted by contacting us here.

How to Exercise Your Rights.

If you live in a relevant jurisdiction and would like to send us a request to exercise one of your above rights, you may do so by contacting us here.

You may designate an authorized agent to make a request on your behalf as permitted under law, though before we process that request, we will require that you provide the authorized agent written permission to do so and verify your identity directly with us.

To help protect your privacy and maintain security, we may take steps where required to verify your identity before granting you access to your personal information or complying with your request. We may not be able to respond to your request if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. 

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

California “Shine the Light” law

The California “Shine the Light” law requires some businesses to respond to requests from California customers about the disclosure of certain personal information to third parties for third party marketing purposes. Alternately, such businesses may adopt a policy of not disclosing such personal information to third parties for marketing purposes if a California customer has opted-out of such information sharing. We have adopted an opt-out policy. In order to opt-out, please contact us here or postal address listed in the Contact section below. In addition, see the section above regarding the Right to Opt-Out of Sales and/or Sharing of Personal Information.

Changes to Privacy Policy

It may be necessary from time to time for us to modify this Policy to reflect changes in the way we collect and use information or changes in privacy-related laws, regulations, and industry standards. Accordingly, we reserve the right to change this policy at any time by posting the revised policy on the Website. Data will be handled in accordance with the policy in effect at the time the data is used.

Contact

If you would like us to delete (or modify if necessary) all records of your personal information, or if you have any other questions or concerns, please contact us at privacy@yieldmo.com or via mail at the address below: Yieldmo, Inc. Attn.: Privacy, 1 Tara Boulevard, Suite 200 – Nashua, NH 03062

 Last Updated:  June 12, 2024