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Google’s new visual search tool plays to fashion crowd

For the first time, Google is combining visual and written search: Danny Sullivan, the company’s public liaison for Search, gave Vogue Business a run-through.
Googles new visual search tool plays to fashion crowd
Photo: Dave Hogan/Getty Images

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Jennifer Lopez wearing Versace famously compelled Google to create its Image Search function in 2001. Two decades later, the world’s dominant search engine has combined image and text search in a new feature that has the potential to change the way people search for fashion online.