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France has laid down the law on sustainability: What does it mean for fashion?

Brands selling into France are getting a taste of changes to come, as a new wave of sustainability legislation calls for greater transparency and traceability. Experts say the industry isn’t ready. 
France has laid down the law on sustainability What does it mean for fashion
Photo: Edward Berthelot/Getty Images

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The fashion industry is moving from self-regulation and non-legally binding pacts to meaningful sustainability legislation, as evidenced by activity in France that’s pushing the agenda forward more so than other countries. The French government’s proactive stance is a sign of things to come in Europe and beyond, says Lisa Lang, director of policy and EU affairs orchestrator at innovation catalyst Climate-KIC, co-funded by the European Union.