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Chaumet’s new CEO on growing a 244-year-old hard luxury brand

Fresh from presenting its high jewellery collection in Venice, Chaumet is eyeing retail expansion in Europe. CEO Charles Leung sets out his vision.
Image may contain Accessories Jewelry Necklace Body Part Finger Hand Person Diamond Gemstone Pendant and Adult
Photo: Courtesy of Chaumet

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Change is in the air at Chaumet. The 244-year-old brand — renowned as Napoleon’s favourite jeweller — has a new CEO, Charles Leung, who is already steering a strategy refresh.