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South Africa reigns supreme on the continent when it comes to winning over international luxury brands. The country is home to some of the biggest names in fashion, including Ferragamo, Louis Vuitton, Dior and Gucci, who have all opened stores in South Africa over the last decade. New players are entering the market as focus shifts to second and third-tier cities, with many keen to tap into the rising number of high-net-worth individuals (HNWI).