Advanced

Inside Japan’s enduring appeal for luxury

Japan’s high-end retailers and market experts weigh in on why — and how — the country’s luxury market continues to boom.
Image may contain Adult Person Clothing Costume Accessories Jewelry Necklace Dress Bag Handbag and Glasses
Photo: Momo Angela

This article on Japan luxury is part of our Advanced Membership package. To enjoy unlimited access to The Long View from Vogue Business and bi-monthly Market Insights Reports and webinars, sign up for Advanced Membership here.

At the new Azabudai Hills, described as a “modern urban village” in Tokyo’s well-heeled Toranomon business district, the vibe is almost utopian. Upper-floor restaurants are filled with suited salarymen clinking glasses over lunch while shoppers grab colourful pastries and coffee before milling around the pristine boutiques.