This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.
Chanel is sharpening its focus on China amid ongoing volatility in the market. On 2 November in Shenzhen, the brand staged its first runway show in mainland China since before the pandemic. Alongside the rollout of its appointment-only Salons Privés concept in the region, the show is a clear signal of Chanel’s intent to forge deeper connections with Chinese luxury consumers in the post-lockdown era.