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Vault it, wear it or resell it? Inside Gmoney’s luxury label launch

The Web3 influencer and investor’s experimental luxury brand is starting with an NFC-connected black T-shirt that is acquired through an intricate series of NFTs as the use of digital twins and physical signalling expands.
Image may contain Clothing Apparel Human Person Hat and Camille Hurel
Photo: Justin Aversano Courtesy of 9dcc

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Eight months after landing on fashion’s radar with a landmark Adidas collab, the Web3 investor and influencer known as Gmoney is ready to reveal his interpretation of luxury fashion fit for Web3. The first drop from his new label 9dcc is a simple black T-shirt: the draw is how you get it, who you show it to and whether you wear it as a marker of status, vault it or trade it.