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Market Insights: Pound for pound, South Korea is a luxury heavyweight

With its cultural influence, edge in retail and everything metaverse, how big can South Korea get? Michael Schriver, who was recently appointed LVMH Group president North Asia, speaks to Vogue Business as we unpack the opportunity for luxury.
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Photo: Ed Jones/AFP via Getty Images

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Propelled by the firepower of K-pop superstars Blackpink and BTS, South Korea is becoming the centre of attention for fashion brands wanting to tap into a hyper-engaged customer market.